Blog

February 8th, 2018 ROCK HILL, SC -- Insignia Group LC, the industry leader for accessory sales process consulting and configurator software, announced the winners of its annual Million Dollar Challenge Coin. Each year Insignia honors dealerships selling more than one million dollars in Vehicle Personalization (accessory sales) in their dealerships over the previous year (2017).

To qualify for Insignia Group’s distinction, the dealership must sell more than one million dollars in accessory parts through the dealership's showroom sales process. These sales exclude e-commerce sales made through the dealership's online efforts.

*updated 3/15/2022

The Vehicle Personalization beast is growing—and it needs more room. Your showroom isn’t big enough to contain the accessory sales mammoth anymore. Vehicle customization is stretching its limbs into F&I sales, and your finance manager ought to receive Godzilla with open arms. While it’s a widely known fact that accessorizing vehicles at the point of sale benefits your bottom line and your customer, the benefit to all departments is less commonly agreed upon; especially when it comes to F&I benefits.

Vehicle personalization enthusiasts from every corner of the world went to bed on December 31st dreaming about accessorizing their flying car. As we ring in a new year, we can’t help but wonder when George and Jane Jetson’s idealistic utopian future might come to fruition for the automotive world. Though it may be 2062 before your accessory catalog features space rails, there is productive and innovative focus for 2018 to take your dealership to the next level. We believe what’s going to be the most cutting edge in the personalization game this year isn’t a product, but a person--your accessory manager.

It’s that time of the year--all the dealerships are doing all the Christmas things. Commercials for huge winter savings bombard the senses as the shiny 2018 model twinkles behind a fresh coat of wax. Perfectly placed trees and lights line your showroom entrance. General managers dream of sugar plums and end of year profit margins. What does the Christmas spirit mean for your vehicle personalization center? This is a season of going all out- from inflatable Santas on the roof to credit card debt (you can do better, America). It’s time to get a little crazy.

You don’t have to be a gearhead to get hired at Insignia, though birds of a feather do flock together. Whether an employee comes in the door an auto enthusiast or just starts drinking the kool-aid over time, the team at Insignia is comprised of like-minded, motor-lovin’, tinted, lifted, and hitched aftermarket die-hards.

When the behemoth of trade shows comes around, there’s not an Insignian from data to technical support that isn’t vying for the opportunity to attend. We’re talking SEMA. Mac daddy. Colossus. You can’t even eat lunch with David unless you’ve been. (Kidding. Actually, no one wants to eat lunch with David.)

This year the management team nominated deserving employees to attend the show. Nominees submitted their most compelling explanation of why they should be chosen to represent Insignia at SEMA. Of the many submissions, two were so good the management team had to send both.

The force of gravity was my prediction for the industry from #SEMA16-Reflections. Indeed, SEMA 2017 was a display of gravity as the footprint of the show was bigger -- much bigger than last year -- bigger than #ever. 

The 2017 show stretched from the Westgate Resort (meaning actual booths in the Westgate convention halls) all the way to a new, temporary, Performance Hall located between the south hall and the Renaissance Hotel. Not to mention the expansion across Paradise Road in front of the north hall AND behind on Joe W Brown Drive. Pretty soon we will have vehicles and booths on the Wynn golf course! Is it possible for this show to be ANY bigger? (See my prediction at the end for 2018).

Are you easily spooked? As we consult with dealerships nationwide, common threads emerge from management staff trapped in a fear.  They know vehicle personalization is profitable and bordering on unavoidable--after all, if your customer can’t get it from you, they’ll get it somewhere else.

Unfortunately, misconceptions often hold dealers in place. We’ve debunked the most common objections to vehicle personalization in the showroom. Here are three fears that keep dealerships frozen in place. We encourage you to step into the light.

Imagine walking to the back of your lot and discovering a new vehicle from your inventory, literally picked up and put IN the dumpster. You stare in amazement trying to figure out how one of the most expensive cars on your lot is literally in the trash. Your blood pressure rockets as you realize that’s about $70,000 your dealership is about to write off to salvage...gone.

Now, apply that reaction to watching another sales person quit. According to recent studies, dealerships literally lose $70,000 to $100,000 per year on expenses related to sales staff turnover.

Pumpkin spice is in the air. With the changing of the seasons comes differing needs to protect and prolong your customer’s vehicle. As we float into fall, winter weather should be on the dealership’s mind.

The month of October is the perfect time to switch your lead-in product.  Summer’s favorite window tint gives way to accessories made to ease the transition to dropping temperatures.

Dealers from Jacksonville to Juno (and everywhere in between) can take a tip from these popular winter weather lead-in products to maximize accessory sales in the fall.

Vehicles from the port are like extended family at Christmas. You’re happy to welcome them and treat them well, and even happier to send them off. Overstaying your welcome is never a good look, even when you’re a shiny new car. Sometimes, there are a few laggards that one must encourage. Time is truly money in the dealership realm. Keeping inventory moving at a steady pace is essential and the best way to minimize lot rot is to prevent it, with style.