Blog

Unsung Heroes: OE Field Managers

Posted by Whitney Williams on Feb 6, 2019 1:00:00 PM

 It’s a proven fact that following Insignia’s best practice tips will add thousands, sometimes millions in gross profit to your dealership in a calendar year. Sometimes, however, the stars align and a beautiful ballet of synchronization between corporation and consultant produce a stage-worthy performance, far beyond what’s hoped for.

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Topics: Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, brand loyalty, sales, accessory program, JLR, F&I, Best Practice, success, Accessories sales, Insignia Group, Land Rover, Jaguar, reatailers, increase sales

Use Google To Figure Out Which Car Accessories To Offer

Posted by Jason Lancaster on Jan 8, 2019 1:15:00 PM

In a previous post, we talked about using Google Trends and Instagram hashtag searches to determine which accessories are most popular with vehicle owners. In this post, we'll talk about using data from Google Ads to make decisions about specific products to offer, learn which brands consumers prefer, and more.

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Topics: Word Tracks, Vehicle Personalization, sales, millennials, eCommerce, Best Practice, success, creative, reatailers, content