Three Accessory Packages To Support Social Distancing

Posted by Whitney Williams on Jun 18, 2020 2:00:00 PM

As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was happening, kids’ birthday parties morphed into drive-by parades. Campgrounds closed and truck beds became the go-to spot for a night under the stars.

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Topics: Presentation Tools, Improve CSI, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Dealership, accessories, Showroom, accessory program, seasonal, accessories installations, Educate, success, Accessories sales, creative, Digital Retailing, COVID-19, Social Distancing

The "Experts" of Vehicle Personalization (Update)

Posted by Whitney Williams on May 15, 2018 3:30:00 PM

We posted the original version of this blog over a year ago. Since last year, hundreds of dealerships have joined Insignia to increase their accessory sales and with this welcomed growth there are some growing pains. The main pain being, we needed more VPEs. Like a superhero movie, Insignia assembled the industry’s very best to take on nationwide consulting coverage. Now, a year later, we welcome several new members to our team. Get to know the VPE behind your dealership's success.

Just a few short years ago, Insignia Group was a team of fewer than twenty, with a field sales staff of four. Though our customer base was peppered across the nation, the pairing of our in-house customer service team and outside field team serviced our dealerships from coast to coast.

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Topics: Accessory News, Vehicle Personalization, accessories, staff, accessory program, accessories installations, Educate

#DiplomatChallenge - LLumar

Posted by David Stringer on May 4, 2018 11:00:00 AM

The team at Insignia lives for selling accessories - it's in our veins. From our VPEs sharing their years of experience, to our best practices giving dealers the latest industry tips, to our blog showcasing successful dealerships, we are the leaders in Vehicle Personalization. 

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Topics: Accessory News, Marketing, Vehicle Personalization, accessories, Volkswagen, LLumar, Educate, #DiplomatChallenge

JLR Nashville Launches First “SVO” Department

Posted by Whitney Williams on Nov 14, 2017 1:00:00 PM

Just a few months back, Insignia launched Jaguar Land Rover-branded virtual configurators to take JLR’s vehicle personalization market to the next level. Brenda Fevrier,Vehicle Accessories Sales and Marketing Senior Specialist at Jaguar Land Rover predicted “this innovative system will make average stores great, and excellent stores outstanding at satisfying the needs of their customers first.”

Luxury brand dealers know the art of the customer experience well and recognize perfection as a moving target. That’s why JLR took digital personalization in the showroom and turned it into so much more.

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Topics: Accessories System, Accessory News, Increase Profits, Dealership, accessories, Showroom, staff, sales team, Educate, JLR

OnTrack 1.0 is Here;Toyota Dealers Upgraded First

Posted by Whitney Williams on Aug 1, 2017 3:28:05 PM

Insignia customers, you are about to be upgraded.

The Insignia's OnTrack 1.0 will release August 7 and you’re going to love what you see. A sleek, modern new interface that’s easier to navigate-because you deserve it. We’re proud to introduce OnTrack to our Toyota dealers who number close to 20% of TMS stores. This is our first step towards a complete revamping the system to more closely align with your showroom process.

You read that right--when our customers give us feedback on what isn’t working in real-life accessory presentations, what would make vehicle personalization sales that much better, and what this system looks like in a perfect world, we listen.

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Topics: Accessories System, Presentation Tools, Accessory News, Increase Profits, Marketing, Toyota, accessories, Showroom, sales, Millenials

Toyota of Portland: Vehicle Personalization Gives New Hire Chance to Succeed

Posted by Whitney Williams on Jul 27, 2017 3:00:00 PM

If you thought middle school gym class was nerve wracking, how about your first day in car sales?

Being the fresh face on the sales floor can be intense. There’s a lot to be learned and plenty of competition. While healthy dealerships foster a team atmosphere that builds each individual up, a desire to prove oneself is prevalent in the showroom.

With incentive checks, recognition, and promotions at stake, it’s no wonder that every good salesperson wants to be number one. When that need to achieve is nurtured in a good-natured environment, these highly motivated salespeople lay a sturdy foundation for profitable dealerships to build upon. But how do dealerships acculturate the new guy (or gal) to the competition without discouraging them?

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Topics: Accessory News, Increase Profits, Process Training, Toyota, Dealership, accessories, staff, sales team, sales, accessories installations, Educate

There's no one-size-fits all, but you can start here

Posted by Whitney Williams on Jun 2, 2017 1:30:00 PM

Any dealership can slap together an accessory program, hand out a brochure, and dangle a carrot in front of their sale staff. More than likely, you can sell a few things with this approach. There’s no doubt, after all, that people are buying accessories: simply offering the product will produce a few bucks.

Dealerships that are building million dollar personalization profit centers in the showroom know that vehicle personalization is an artform and requires careful attention to details. Success in selling accessories takes a carefully constructed process, which varies by things like brand and store size, to name a few. As more and more dealerships across the nation tap into the multi-billion-dollar industry of automotive accessories, the necessity of shepherding in the process climbs in demand.

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Topics: Accessories System, Improve CSI, Accessory News, Increase Profits, Process Training, Marketing, Dealership, sales

Sonic dealership continues high-volume pace using accessories strategy

Posted by Whitney Williams on May 23, 2017 2:10:00 PM

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two million dollars in accessory sales for two years running.

General Sales Manager Sean Kramer reflects on the incredible accomplishments of Mountain States Toyota.

"We’ve seen tremendous growth in sales volume and accessory sales since implementing our Insignia process about two and a half years ago,” Kramer explains.

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Topics: Accessories System, Sales Best Practices, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Toyota, Dealership, Challenge Coin, Vehicle Personalization, accessories, Showroom, Mountain State, Sonic Dealership

Personalization Justifies New Building and Keeps Expanding

Posted by Whitney Williams on Apr 11, 2017 2:03:00 PM

Rudy Luther Toyota is building, in every sense of the word. With well over a million dollars in accessory sales last year, its personalization profit center helped justify the expansion of a new service building, which has further increased its in-house installations.

Dedicated in-house installer Andrew Felland has been an accessories technician for fifteen years, and spent the last five of those at Rudy Luther. When the dealership could no longer contain the increasing orders in its service department, management knew Andrew needed his own separate location.

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Topics: Accessory News, Vehicle Personalization, accessory program, accessories installations

Never fear, the Millennials are (finally) here...

Posted by Whitney Williams on Mar 28, 2017 2:25:00 PM

Automotive industry professionals all over the country can finally breathe a sigh of relief. The myth has been debunked--millennials’ supposed disdain for cars isn’t shutting down the industry as we know it.

Millennials Love Cars.jpg

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Topics: Improve CSI, Accessory News, Vehicle Personalization, millennials