As much as we’d like to, we can’t all approach 2021 with arms crossed, waiting patiently. We’ve got to be on our toes, arms wide open, to every possible lead. Despite the cold, it’s time to take off the mittens and embrace the metaphorical snowball of online car buying. (Unless you live in the North; then you should definitely keep the mittens—frostbite is no joke.)
These are unique times for the automotive industry. Online car sales are surpassing what we're used to, while in-person sales are transforming to fit the times. Unfortunately, accessories can fall by the wayside when we're hyper-focused on moving metal. After all, many dealerships are merely surviving. How can a salesperson offer accessories online without losing the customer's interest? How can an in-person sale survive the perceived "extra step" of an accessory presentation?
The reality is, accessories can cushion your bottom line. After all the hard falls we had this spring, we could all use some extra cushion now. So don't neglect the incredible profit potential Vehicle Personalization has to offer! Lead in to your lead-in products for an easy transition from car sale to accessory presentation.