Are You Ready For Another Shutdown?

Posted by Whitney Williams on Dec 15, 2020 2:00:00 PM

Cut the fluff. We might be shutting down again.

This time, rather than lamenting, we focus on preparation. In the end, if everything is able to stay open, we’re only that much more prepared to do business.

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Topics: Accessories System, Service Conversions, Increase Profits, eCommerce, Best Practice, service, Accessories sales, dealer, Digital Retaing

Florida Automotive Group Embodies Vehicle Personalization

Posted by Whitney Williams on Nov 24, 2020 3:35:00 PM

If Vehicle Personalization were personified, he’d be a man in his 30s. Think — former military, total gearhead, unmatched drive (pun intended), and always learning. We’d name him Grady Cooper. Actually, his mother named him Grady Cooper. Meet the Special Projects Manager at Step One Automotive Group in Crestview, Florida. Yes, the embodiment of Vehicle Personalization is not a myth, but a man, and he hails from the Sunshine State.

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Topics: Improve CSI, Customer Success, accessories, staff, customers, success, service, Accessories sales, Next Up Accessories

Midwest Jaguar Land Rover Dealer Comes Out Swinging

Posted by Whitney Williams on May 16, 2019 9:00:00 AM

Wisconsin’s Fields Jaguar Land Rover Waukesha came out of the gates swinging on accessory sales! Linking up with the Insignia team just a few short months ago in December, the entire dealership embraced the opportunity set before them with gusto.

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Topics: Dealership, staff, sales team, brand loyalty, sales, JLR, service, Accessories sales, tips, Land Rover, Jaguar, reatailers, salesman, building, dealer, midwest

Toyota Dealer Accessory Sales In High Gear In Twin Cities

Posted by Whitney Williams on Mar 27, 2019 11:40:00 AM

The Twin Cities Carlson Toyota is kicking accessory sales into high gear with a strategy focusing on best practice tips. Carlson Toyota has been on Insignia’s Guided Development program since 2016. The Guided Development program joins dealer and local Vehicle Personalization Expert in the quest for a sustainable, profitable personalization process that unfolds over a period of months, and is continually nurtured by our skilled consultants.

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Topics: Sales Best Practices, Customer Success, Toyota, Vehicle Personalization, Showroom, staff, sales team, sales, Educate, customers, success, service, tips, increase sales, carlson toyota

Old Dog Young Dog Same Trick

Posted by Jason Ludwig on Feb 22, 2019 2:30:00 PM

As an Insignia VPE, I do a lot of training during my guided visits.  I emphasize the same lesson when training associates with proven success and those who have never presented Vehicle Personalization before: consistency of presentation.  To be victorious you have to show up first.

I don’t care what kind of experience you’ve had with the customer. Make a Vehicle Personalization presentation! According to industry statistics, 9/10 of your customers WILL personalize their vehicle within 90 days of purchasing it with anything from fuzzy dice to a truck cap. Why not offer them all the opportunity to integrate it into their purchase?

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Topics: Sales Best Practices, Customer Retention, Improve CSI, Increase Profits, Customer Success, accessories, Showroom, staff, sales team, sales, Educate, customers, F&I, Best Practice, service, Insignia Group, configurator, increase sales

One simple step to fattening your budget for gross profit in 2019

Posted by Whitney Williams on Nov 21, 2018 10:00:00 AM

As the fiscal year begins to wrap up, dealer management is looking forward to a new year, new budget strategy, and shiny new numbers all in black. There’s not a dealer from here to Malaysia (beyond Malaysia, who knows) that’s not shooting for more profit in the subsequent year. The mantra we’re trying to get our dealer’s to follow in this season of new beginning is cease striving. You already have everything you need to increase gross profit for your store.

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Topics: Educate, customers, Best Practice, success, service, relationships, Accessories sales, tips, creative, graphics, configurator, increase sales, content

3 Reasons why your service drive should be your strong arm

Posted by Whitney Williams on Aug 2, 2018 11:15:00 AM

It’s past time to stop putting all our eggs into the front of the house’s basket. The service department has an incredible opportunity to create a lasting relationship, build repeat business, generate referrals, upsell, and generally add sprinkles and butterflies to the customer experience.

Selling accessories at the point of sale brings customers (cheerfully) into the service department (sans selling a vehicle with accessories already installed). Your customer is pleased to return to get their accessories installed, and the door of opportunity is flung wide open.

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Topics: Accessories System, Customer Retention, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, accessories installations, Educate, customers, Best Practice, success, service, drive, relationships