Creating Custom Accessory Packages For Every Kind of Customer

Posted by Whitney Williams on Sep 9, 2020 3:00:00 PM

What can one of the most popular burger joints teach your dealership about Vehicle Personalization?

Simple: everybody wants it their way. Personalization is king, and customizing is always a good idea. Right now, dealerships everywhere need all the good ideas to adapt to the times—such as building packages that allow you to display your brand’s personality—while enticing customers. Custom packages can be fluid, seasonal, brand loyal, fun, quirky, and a host of other things. 

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Topics: Marketing, Dealership, accessories, sales, customers, success, Accessories sales, tips, preload, Aftermarket

3 Aftermarket Summer Trends That Yield A Serious Harvest

Posted by Whitney Williams on Sep 3, 2020 1:45:00 PM

Every season is alive with possibilities. Yes, even in 2020. Strategizing with the turning of the tides can make the difference for your bottom line. What should you do during the summer of an already dramatic year? The same thing you do every summer, my friend. Focus on what you know, and take one step at a time. So, what do we know?

We know public transportation is declining, making personal vehicles a necessity. We know road trips are beckoning the nation like a Siren's song. We know COVID online shopping has surpassed last year's holiday sales.

We also know Vehicle Personalization is a multi-billion dollar industry. The need for a car mixed with the need for a vacation, topped off with chronic *adds to cart*, should serve you well. This is an aftermarket summer like you've never seen it.

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Topics: Accessories System, Dealership, Vehicle Personalization, accessories, success, Accessories sales, tips, Land Rover, Aftermarket, Summer

Get Game Day Ready With A Seasonal Accessory Shake Up

Posted by Whitney Williams on Sep 13, 2019 9:30:00 AM

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would change the world.

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Topics: Accessories System, Dealership, Vehicle Personalization, accessories, Showroom, seasonal, customers, tips, creative, increase sales, preload, Aftermarket, building, dealer, Gross profit, profit, cash

3 Ways To Find Your New Accessories Champion

Posted by Whitney Williams on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle personalization.

Whether you go the route of a dedicated accessory manager, utilize an emerging leader from your sales team, or mix the two methods together, the key to your success is a well-laid process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Word Tracks, Reducing Turnover, Increase Profits, Vehicle Personalization, staff, sales team, accessory program, accessories installations, F&I, Best Practice, Accessories sales, increase sales, we-owe, preload, Aftermarket, OE, salesman, building, guided, profit

Why OE And Aftermarket Should Rule Your Dealership

Posted by Whitney Williams on Apr 10, 2019 11:30:00 AM

When it comes to deciding how to stock your electronic accessory catalog, the name of the game is “both/and”. Yes, OE and aftermarket accessories are the new Ying and Yang, existing in perfect harmony within your parts department. As a best practice tip, strategically lay out your physical and on-screen display with OE’s most likely to succeed, and fill in the gaps with wisely sourced aftermarket.

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Topics: Accessories System, Sales Best Practices, Dealership, Vehicle Personalization, accessories, brand loyalty, Educate, Best Practice, Accessories sales, configurator, preload, Aftermarket, OE