Three Ways to Treat the Whole Store This Halloween

Posted by Whitney Williams on Oct 30, 2020 1:15:00 PM

Don’t even try to spook anyone this Halloween. We’re all in a state of hyper-vigilance from 2020, and masks aren’t amusing anymore. When you greet your customers in October just give them some apple cider and a hug. We’ve all been through enough.

Instead, deliver a memorable car-buying experience by lavishing your people with sweet goodness. Vehicle Personalization is all treats and no tricks for everyone involved. From your customer to your General Manager, accessories give everyone just what they want. 

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Topics: Customer Success, Dealership, accessories, seasonal, success, tips, creative, profit

Why Tailgating Accessories Will Boom in 2020

Posted by Whitney Williams on Sep 30, 2020 9:30:00 AM

Once upon a time, cars from every walk of life lined football stadiums for tailgating season. The year was 2019 and the fall air was crisp. Truck beds donned flat screens and chicken wing buffets. Jeeps displayed elaborate pop-out tents. Ford Focuses pulled up with a lone fold-out chair in their trunk, but we accepted them. Football meant community, frenzy and fabulous accessories.

Though the current state of affairs looks different, the football fan lives on. It’s time to replicate tailgating in our driveway and we need accessories to do it. According to The Sports Daily, the average NFL fan is willing to spend about $200 per tailgating party. That's just for one event. Imagine what a true fan would spend on an accessory that will last them through many seasons. With fans trying to replicate an experience remotely, this could be a banner year for tailgating accessories.

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Topics: accessories, seasonal, success, tailgating, 2020

Three Accessory Packages To Support Social Distancing

Posted by Whitney Williams on Jun 18, 2020 2:00:00 PM

As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was happening, kids’ birthday parties morphed into drive-by parades. Campgrounds closed and truck beds became the go-to spot for a night under the stars.

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Topics: Presentation Tools, Improve CSI, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Dealership, accessories, Showroom, accessory program, seasonal, accessories installations, Educate, success, Accessories sales, creative, Digital Retailing, COVID-19, Social Distancing

No Tricks, All Treats This Halloween

Posted by Whitney Williams on Oct 31, 2019 11:00:00 AM

You know what’s terrifying? The amount of high fructose corn syrup America will eat today.

There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer experience.

This Halloween, lavish every customer that darkens your doors with sweet goodness--even the witchy ones.

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Topics: Customer Retention, Presentation Tools, Improve CSI, Customer Success, Dealership, Vehicle Personalization, accessories, Showroom, sales, accessory program, seasonal, customers, creative, increase sales, dealer, profit

Get Game Day Ready With A Seasonal Accessory Shake Up

Posted by Whitney Williams on Sep 13, 2019 9:30:00 AM

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would change the world.

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Topics: Accessories System, Dealership, Vehicle Personalization, accessories, Showroom, seasonal, customers, tips, creative, increase sales, preload, Aftermarket, building, dealer, Gross profit, profit, cash

Using Content To Acquire Customers Online

Posted by Jason Lancaster on Nov 15, 2018 11:00:00 AM

When it comes to marketing your accessories business online, content is king. Whether you have an off-road or performance shop looking to grow your local accessories business, or a dealership trying to increase new car buyer accessories sales, content is key to your marketing goals.

In this article, we want to share some successful content marketing strategies that are designed to boost visits to your website via organic search. However, the content described below will also help you market your business on social media, and give you some great info to share in an email newsletter.

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Topics: Marketing, Dealership, Vehicle Personalization, accessories, staff, sales team, sales, seasonal, Millenials, accessories installations, Best Practice, success, relationships, Accessories sales, tips, creative, configurator, increase sales, content, social media

Why your showroom needs Rudolph's nose

Posted by Whitney Williams on Dec 7, 2017 1:00:00 PM

It’s that time of the year--all the dealerships are doing all the Christmas things. Commercials for huge winter savings bombard the senses as the shiny 2018 model twinkles behind a fresh coat of wax. Perfectly placed trees and lights line your showroom entrance. General managers dream of sugar plums and end of year profit margins. What does the Christmas spirit mean for your vehicle personalization center? This is a season of going all out- from inflatable Santas on the roof to credit card debt (you can do better, America). It’s time to get a little crazy.

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Topics: Increase Profits, Marketing, Dealership, Vehicle Personalization, accessories, sales, seasonal, holiday

5 Accessories to Pumpkin Spice Up Your Dealership

Posted by Whitney Williams on Oct 12, 2017 1:39:34 PM

Pumpkin spice is in the air. With the changing of the seasons comes differing needs to protect and prolong your customer’s vehicle. As we float into fall, winter weather should be on the dealership’s mind.

The month of October is the perfect time to switch your lead-in product.  Summer’s favorite window tint gives way to accessories made to ease the transition to dropping temperatures.

Dealers from Jacksonville to Juno (and everywhere in between) can take a tip from these popular winter weather lead-in products to maximize accessory sales in the fall.

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Topics: Presentation Tools, Increase Profits, Dealership, accessories, Showroom, sales, seasonal

Seasonal Accessory Programs That Sparkle

Posted by Whitney Williams on Dec 12, 2016 9:24:49 AM

Dealers in the Vehicle Personalization game keep a fully-loaded electronic accessory catalogue year round. A profitable store showcases custom packages, standard OE, aftermarket selections, and a variety of accessory options to meet the needs of a multitude. There are accessories that never go out of style, fads that come and go (bring back the dashboard dancing hula girl!), and seasonal personalization programs.

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Topics: accessories, accessory program, seasonal