No Tricks, All Treats This Halloween

by Whitney Williams on Oct 31, 2019 11:00:00 AM

You know what’s terrifying? The amount of high fructose corn syrup America will eat today. There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer...

Get Game Day Ready With A Seasonal Accessory Shake Up

by Whitney Williams on Sep 13, 2019 9:30:00 AM

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would...

Using Content To Acquire Customers Online

by Jason Lancaster on Nov 15, 2018 11:00:00 AM

When it comes to marketing your accessories business online, content is king. Whether you have an off-road or performance shop looking to grow your local accessories business, or a dealership trying to increase new car buyer...

Why your showroom needs Rudolph's nose

by Whitney Williams on Dec 7, 2017 1:00:00 PM

It’s that time of the year--all the dealerships are doing all the Christmas things. Commercials for huge winter savings bombard the senses as the shiny 2018 model twinkles behind a fresh coat of wax. Perfectly placed trees and lights...

5 Accessories to Pumpkin Spice Up Your Dealership

by Whitney Williams on Oct 12, 2017 1:39:34 PM

Pumpkin spice is in the air. With the changing of the seasons comes differing needs to protect and prolong your customer’s vehicle. As we float into fall, winter weather should be on the dealership’s mind. The month of October is the...

Seasonal Accessory Programs That Sparkle

by Whitney Williams on Dec 12, 2016 9:24:49 AM

Dealers in the Vehicle Personalization game keep a fully-loaded electronic accessory catalogue year round. A profitable store showcases custom packages, standard OE, aftermarket selections, and a variety of accessory options to meet...