The Twin Cities: A $12 Million Leader in Vehicle Personalization

by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for...

Tripled Sales Leads To Adventure Subaru's Graduation

by Whitney Williams on Jul 24, 2019 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a...

Learn How Dealers Can Leverage YouTube To Sell Accessories

by Jason Lancaster on Dec 27, 2018 9:00:00 AM

YouTube offers tremendous opportunities for dealers. By observing a few Internet video best practices, you can promote vehicles, sell accessories, and build a fan base from this one platform. Here are two examples of auto dealers that...

Adventure Subaru: Management supports the frontman from the wings

by Whitney Williams on Feb 28, 2018 2:00:50 PM

The lead singer gets all the glory. But take away the drummer and bass guitarist and the whole act falls apart. Often it's the players in the background responsible for putting in the work that allows the star to shine. That’s the...

Adventure Subaru is ALL IN; sales assoc. takes home $2k in just two months

by Whitney Williams on Sep 21, 2017 12:38:16 PM

The famous marketing adage that quips “a good product will sell itself” holds a lot of weight in the vehicle personalization realm. Automotive accessories are a multi-billion dollar industry; any step in this giant’s direction will...

Morrie’s Subaru: Snowball that can’t be stopped

by Whitney Williams on Jun 6, 2017 1:00:00 PM

Evolution: (noun) The gradual development of something, especially from a simple to a more complex form. Management at Morrie’s Minnetonka Subaru took the desire to add front end gross in their showroom and set it in motion. Starting...

From Good to Great: Process Increases Sales of Subaru Personalization

by Whitney Williams on Mar 1, 2017 5:51:13 PM

There is always room for improvement. That is the attitude of the management of Sellers Subaru in Macomb, Michigan; especially knowing that customers are going to buy accessories from somewhere. The Sellers team recognized...

Receptionist Turned Accessory Manager Fastracks Subaru Dealership

by Whitney Williams on Nov 18, 2016 3:46:07 PM

Receptionist promoted to accessory manager. Thirty dollars in increased per new vehicle retail. Fourth out of ten dealers in a Subaru accessory challenge. Increased sales in Subaru’s Care Connect program. These are just the highlights...

Diary of a Dragon Slayer: The real world of Vehicle Personalization

by Tanja Krouse on Jun 9, 2016 9:53:33 AM

How many of you are dragon slayers?  No, I don’t mean fire-breathing, over-sized-lizard-with-large-talons-and-wings slayers. I’m talking about the legendary, eleven mile, exhilarating, heart-pounding, magnificent stretch of asphalt...