Learn How Dealers Can Leverage YouTube To Sell Accessories

Posted by Jason Lancaster on Dec 27, 2018 9:00:00 AM

YouTube offers tremendous opportunities for dealers. By observing a few Internet video best practices, you can promote vehicles, sell accessories, and build a fan base from this one platform. Here are two examples of auto dealers that promote vehicles and sell accessories with video that we can all learn from.

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Topics: Sales Best Practices, Customer Retention, Increase Profits, Marketing, Toyota, Dealership, Subaru, Vehicle Personalization, accessories, Luther Brookdale, Adventure Subaru, creative, content, social media, YouTube

Adventure Subaru: Management supports the frontman from the wings

Posted by Whitney Williams on Feb 28, 2018 2:00:50 PM

The lead singer gets all the glory.

But take away the drummer and bass guitarist and the whole act falls apart. Often it's the players in the background responsible for putting in the work that allows the star to shine. That’s the kind of dedication and execution taking place from the corner office at Adventure Subaru in Fayetteville, Arkansas.

Adventure Subaru joined up with Insignia in the summer of 2017. Prior to using a streamlined process and system, management described the dealership as “stumbling upon $20,000 in accessories each month.” General Manager Tim Hurd approached Insignia with the challenge to double their monthly vehicle personalization profit. Insignia’s local Vehicle Personalization Expert, Kurt Daughtery, knew there was one surefire way to achieve this goal--and it was going to require the drummer and the bass player to make it happen.

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Topics: Sales Best Practices, Customer Success, Dealership, Subaru, Vehicle Personalization, Showroom, staff, sales team, Adventure Subaru

Receptionist Turned Accessory Manager Fastracks Subaru Dealership

Posted by Whitney Williams on Nov 18, 2016 3:46:07 PM

Receptionist promoted to accessory manager.

Thirty dollars in increased per new vehicle retail.

Fourth out of ten dealers in a Subaru accessory challenge.

Increased sales in Subaru’s Care Connect program.

These are just the highlights of what’s happening at Brandon Tomes Subaru.

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Topics: Dealership, Subaru, staff

Diary of a Dragon Slayer: The real world of Vehicle Personalization

Posted by Tanja Krouse on Jun 9, 2016 9:53:33 AM

How many of you are dragon slayers?  No, I don’t mean fire-breathing, over-sized-lizard-with-large-talons-and-wings slayers. I’m talking about the legendary, eleven mile, exhilarating, heart-pounding, magnificent stretch of asphalt you may know as the Tail of the Dragon.

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Topics: Subaru, Vehicle Personalization

What can we learn from Subaru's gargantuan gains?

Posted by Insignia Group on Aug 31, 2015 7:30:00 AM

It’s shaping up as another big year for the auto industry. If projections hold true, it’d make six consecutive years of growth for car makers. Experts forecast 17 million sales for 2015. This bright outlook extends across the board for auto makers. Yet, one stands above with an incredible boost in first-quarter operating profit.

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Topics: Increase Profits, Subaru