Dealership Success Stories
Insignia Group announced the Power User Competition in Q1 of 2022. Salespeople from across the country were invited to sign up and participate—competing to be the top accessory salesperson of the year. Out of all the competitors across the nation, Tom Dunford won every quarter and the overall grand prize.
Tom Dunford is a car sales veteran of 34 years and has spent his entire career at Rochester Chevrolet in Rochester, Minnesota.
On average, Dunford does $20-25k in accessory sales each month and says he’s sold as much as $50k in a month.
“My process is to sell accessories throughout the whole sale,” Dunford says. “People are spending all this money on a vehicle, and accessories are a simple way to dress it up. They’re excited about it, and they want you to show them how to do it.”
Topics: Sales Best Practices, Presentation Tools, Increase Profits, Customer Success, Toyota, Vehicle Personalization, accessories, Showroom, staff, sales team, Best Practice, sans marcos toyota, San Marco
Prebuilt Packages Generate Consumer Interest
In Madison, Wisconsin, Wilde East Towne Honda has over $190k in accessory sales revenue. How do they do it? By following best practices of course! In the digital age, dealerships are finding it harder to push accessories when customers are shopping online. However, Insignia Group’s system makes it easier than ever to shop for accessories online and see how they’ll look on their new vehicle.
Insignia Group had the pleasure of speaking with the general manager, Peter Bothe, about how his dealership acquired its accessory sales magic.
Setting Aside Time for Training Makes a Difference
Over the past year, Five Star Subaru of Grapevine, in Texas, has significantly boosted their accessory sales—a 154% increase to be exact! Five Star Subaru of Grapevine is one of our top accessory sales dealerships, and we were ecstatic to interview their parts manager, Kale Engelhardt to share how this dealership boosted its accessory sales.
How Consistency Creates Cash Commission
Texas is typically known for its Alamo–did you know that it’s also known for its dealership success? Superior Subaru of Houston has an astounding accessory sales track record that makes other dealerships jealous. Superior Subaru has leveled up, from the previous year, with a whopping 72% increase in average monthly sales revenue. We spoke to sales manager Naser Maraghi from Superior Subaru to take a closer look at their accessory sales process.
How Management Support and Consistency Raises Revenue
In Keene, New Hampshire, a Hyundai store has seen massive growth in its accessory sales system. How? One word: consistency. In Q1 2022, Hyundai of Keene had a 133% accessory order increase compared to Q1 2021. Once operations director George Thompson started at this dealership, he increased the dealership’s average monthly accessory sales revenue up to $3k by using our system.
How modern is your dealership? Are you presenting accessories with a digital solution or are you still using pen and paper? After customers are sold on their vehicle, they deserve the same modern customer experience to customize their vehicle. The accessory industry generates around $6.9 billion dollars, according to SEMA. While dealerships everywhere expected the pandemic to kill accessory sales, they actually soared, and exceeded the industry’s projections.
How an Accessory Manager Sells 70 Items A Month, Single-Handedly
In the heart of Texas there is a dealership that shines under the sun, with accessory sales sparkling brighter than their vehicle sales. Gillman Subaru Southwest in Houston, Texas, is a diamond in the rough with unmatched accessory sales. When you sell accessories, what is your method? Do you have one? Do you show your customer a list of the most popular items for that vehicle? Ask them their driving habits or daily routine? Gillman Subaru Southwest found their secret recipe to success—and after speaking to their accessory manager, Aldo Cortes—we were lucky enough to decipher it. Cortes has mastered his accessory sales process and we sat down for an interview with him to help others sell accessories just as effortlessly!
Sax Motor Co., a Chevrolet Dealer in Dickinson, North Dakota, hit more than $136,000 in accessory sales since they began using the Insignia Group Accessory Sales System, only two months ago. Despite the inventory and chip shortages, Sax Motor Co. has flourished in accessory sales.
How They Sold Accessories with Low Inventory
In Burnsville, Minnesota there’s a CDJR store called Dodge of Burnsville and they’ve been with Insignia Group since November 2013; they have really upped their accessory sales process over the past few years, starting with signing up for the Everything Program (called Guided Program then) in January 2019.