Dealership Success Stories

Hyundai of Keene Success Story

Posted by Insignia Group on May 12, 2022 11:43:27 AM

How Management Support and Consistency Raises Revenue

In Keene, New Hampshire, a Hyundai store has seen massive growth in its accessory sales system. How? One word: consistency. In Q1 2022, Hyundai of Keene had a 133% accessory order increase compared to Q1 2021. Once operations director George Thompson started at this dealership, he increased the dealership’s average monthly accessory sales revenue up to $3k by using our system. 

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Topics: Customer Success, accessory sales, Hyundai, success story

Earnhardt CDJR: A $400K Case Study

Posted by Insignia Group on Apr 7, 2022 4:35:26 PM

How modern is your dealership? Are you presenting accessories with a digital solution or are you still using pen and paper? After customers are sold on their vehicle, they deserve the same modern customer experience to customize their vehicle. The accessory industry generates around $6.9 billion dollars, according to SEMA. While dealerships everywhere expected the pandemic to kill accessory sales, they actually soared, and exceeded the industry’s projections.

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Gillman Subaru Southwest Success Story: One Man Show

Posted by Insignia Group on Mar 29, 2022 4:28:14 PM

How an Accessory Manager Sells 70 Items A Month, Single-Handedly

In the heart of Texas there is a dealership that shines under the sun, with accessory sales sparkling brighter than their vehicle sales. Gillman Subaru Southwest in Houston, Texas, is a diamond in the rough with unmatched accessory sales. When you sell accessories, what is your method? Do you have one? Do you show your customer a list of the most popular items for that vehicle? Ask them their driving habits or daily routine? Gillman Subaru Southwest found their secret recipe to success—and after speaking to their accessory manager, Aldo Cortes—we were lucky enough to decipher it. Cortes has mastered his accessory sales process and we sat down for an interview with him to help others sell accessories just as effortlessly!

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Topics: Accessories System, Questions, Customer Success, Dealership, creative

San Marcos Toyota Makes Teamwork, Well...Work!

Posted by Whitney Williams on Feb 15, 2022 1:25:37 PM

We all thrive with support. Whether it’s a family, a team, a partnership or anything in between, humans reach new heights when they have a support system. A local Toyota dealer down in San Marcos, Texas figured that out, and implemented it as a business model.

Utilizing many best practices tips, the dealership initiated a partner approach on the sales floor, an atmosphere of encouragement among the staff, and a process to prop the whole thing up.

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Topics: Sales Best Practices, Presentation Tools, Increase Profits, Customer Success, Toyota, Vehicle Personalization, accessories, Showroom, staff, sales team, Best Practice, sans marcos toyota, San Marco

Sax Motor Co. Dealership Accessory Sales Success

Posted by Insignia Group on Jan 12, 2022 2:13:32 PM

Sax Motor Co., a Chevrolet Dealer in Dickinson, North Dakota, hit more than $136,000 in accessory sales since they began using the Insignia Group Accessory Sales System, only two months ago. Despite the inventory and chip shortages, Sax Motor Co. has flourished in accessory sales. 

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Topics: Accessories System, Customer Success, Accessories sales, increase sales

Dodge of Burnsville's Dealership Accessory Sales Success

Posted by Insignia Group on Oct 29, 2021 2:53:09 PM

How They Sold Accessories with Low Inventory

In Burnsville, Minnesota there’s a CDJR store called Dodge of Burnsville and they’ve been with Insignia Group since November 2013; they have really upped their accessory sales process over the past few years, starting with signing up for the Everything Program (called Guided Program then) in January 2019.

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Topics: Process Training, Customer Success, Dealership, customers, creative

Low Vehicle Inventory, Increased Sales: 2021 Auto Accessories Sales

Posted by Insignia Group on Sep 28, 2021 11:11:52 AM

The past 18 months in the COVID era have caused many dealerships to do a double-take over their businesses. How do you sell when no one can come into the store? What do you do if half your employees need to quarantine? And finally, how do you make money when chip shortages have made it difficult to get new vehicles on the lot?

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Topics: Best Practice, accessory sales, low inventory

This Dealer Saw Huge Results in the First 6 Weeks!

Posted by Insignia Group on Mar 24, 2021 12:14:47 PM

Salt Lake Valley Dodge is the popular choice for customers looking to purchase a new Jeep, Dodge, Ram, Chrysler, or FIAT vehicle. They’ve been doing well with sales, and customers leave them great reviews such as: “Great smaller dealership...personal, friendly, willing to do business. Found them professional and most efficient. They certainly had the best deals. Would highly recommend them.” - Dennis Wright.

So what do you do when you have happy customers and a recognizable brand?

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Topics: Customer Success

Florida Automotive Group Embodies Vehicle Personalization

Posted by Whitney Williams on Nov 24, 2020 3:35:00 PM

If Vehicle Personalization were personified, he’d be a man in his 30s. Think — former military, total gearhead, unmatched drive (pun intended), and always learning. We’d name him Grady Cooper. Actually, his mother named him Grady Cooper. Meet the Special Projects Manager at Step One Automotive Group in Crestview, Florida. Yes, the embodiment of Vehicle Personalization is not a myth, but a man, and he hails from the Sunshine State.

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Topics: Improve CSI, Customer Success, accessories, staff, customers, success, service, Accessories sales, Next Up Accessories

The Twin Cities: A $12 Million Leader in Vehicle Personalization

Posted by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for something else. The Twin Cities offers a concentrated population of dealerships who have embraced the Insignia system, strapped it to their snowmobile, and sped across the frozen tundra.

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Topics: Sales Best Practices, Increase Profits, Toyota, Dealership, Jeep, Dodge, Chrysler, Ram, Jeff Belzer, Chevrolet, Subaru, Vehicle Personalization, accessories, Showroom, staff, sales team, Rudy Luther, success, Accessories sales, tips, Insignia Group, increase sales, preload, building, midwest, Gross profit, morrie minnetonka subaru, customer experience, Inner Grove Toyota, Harry Brown's Chevrolet, Dodge of Burnsville