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Whitney Williams

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Get Real with Fixed Operations

Posted by Whitney Williams on Aug 3, 2021 5:01:53 PM

If your dealership only puts extra effort into the service and parts departments when sales are low, you need to get real. Fixed operations deserve the same love and attention as your variable operations departments! We have four proven methods to increase service customer leads, customer satisfaction, and increase revenue.

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Topics: Service Conversions, fixed operations

Fixed Ops vs Chip Shortage

Posted by Whitney Williams on Jul 27, 2021 1:57:06 PM

The computer-driven world we live in has reached an impasse with the global chip shortage. Some analysts predict the shortage will continue into 2023, causing a ripple effect in the automotive industry. Highly coveted new vehicles with advanced technology are in low supply. Dealerships collectively are struggling to recover from pandemic sales while navigating the next obstacle. 

In times like this, we can fall back on certainties. Americans are driving, and their vehicles will have to be serviced to last. See our methods to get more people into your service lanes than ever before. Be more than a place people go to buy vehicles!

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Topics: customers, service, fixed operations

Fixed Operations Accessory Promotions

Posted by Whitney Williams on Jul 26, 2021 11:03:32 AM

You can’t neglect fixed ops. Technically, you could, and you’d probably end up crying in the parking lot while they turn your dealership into a Costco. Fixed ops departments are carrying the store these days, so they deserve the same ongoing training and attention that the sales department receives. They probably deserve more attention than the front of the house—and donuts.

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How To Upsell Your Fixed Operations

Posted by Whitney Williams on Jul 19, 2021 4:32:43 PM

 

Fixed Operations is an industry term for the parts and service departments; and it’s the hidden powerhouse of a dealership. According to CrossCheck, fixed operations made up at least 49% of a dealer’s gross profit in years past, and probably more than that in 2021. If it wasn’t for fixed operations, plenty of dealerships would struggle to keep the doors open; cementing that the back of the house is a foundation on which dealerships are built.

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Sun’s Out! Beach Car Accessories Are In!

Posted by Whitney Williams on Jun 22, 2021 1:07:48 PM

Full-on summer vibes are here, no matter where you are in the country. This season, more than ever, Americans are flocking to the beach, the lake, the hills, the pasture, or anywhere that isn’t home. That’s great news for the automotive industry because more time in the car translates into a greater need for accessories. Check out these hot summer accessories that will work for any vehicle on your lot. 

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Topics: accessories, seasonal, Summer

The Perfect Road Trip Accessories

Posted by Whitney Williams on Jun 11, 2021 3:17:05 PM

Release the people!

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Topics: seasonal, customers, success

Auto Accessories to Keep Cool This Summer

Posted by Whitney Williams on Jun 9, 2021 4:19:51 PM

Back in the summer of '69, man, we were killin' time. We were young and restless. We needed to unwind. I guess nothing can last forever because here we are….celebrating summer by wearing masks on a test drive. 

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Topics: accessories, sales, seasonal

How To Be A Successful Car Salesman

Posted by Whitney Williams on Jun 1, 2021 1:10:30 PM

Selling cars is a highly stressful job. 

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Topics: Sales Best Practices, sales

Increasing Service Conversions Through Vehicle Accessory Sales

Posted by Whitney Williams on May 21, 2021 2:22:34 PM

The service drive is the glue that's holding us all together. It would be the most highly coveted glue you can imagine if you imagined coveting glue. Service is the brand new glue stick in your pencil pouch on the first day of school—the purple one. If you want to make the other kids jealous, you've got to highly emphasize your supplies. If you're going to give the other dealerships a run for their money, spotlight your brand new purple glue stick (otherwise known as Randy from the Service Department). 

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Topics: Service Conversions

Improving the Car Buyer Experience in Dealerships

Posted by Whitney Williams on May 17, 2021 12:05:51 PM

Customer experience will make or break you. 

In a world of Google reviews and social media, the power belongs to the people. In 2021, customers want charcuterie boards and live streams of film festivals in the waiting room. Somewhere along the way, the automotive industry married into the hospitality industry, and now here we are—selling cars and imitating the Marriott at the same time. After a collective sigh and a group therapy session, we should all accept reality and transcend. CSI scores, referrals, and front-end gross are at stake. Dealerships in 2021 can meet and exceed OE goals, sell online and in-store, socially distance, provide a stellar 5-star experience, and create repeat business. Yes, even you, and we'll tell you how. 

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Topics: Sales Best Practices, Customer Retention, profit