Whitney Williams

Recent Posts

Land Rover Knoxville: Skeptical Dealer Turned 2nd In The Nation

by Whitney Williams on Oct 4, 2019 1:30:00 PM

Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first. John...

Get Game Day Ready With A Seasonal Accessory Shake Up

by Whitney Williams on Sep 13, 2019 9:30:00 AM

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would...

Insignia Announces The Opening Of A Second Location

by Whitney Williams on Sep 6, 2019 11:45:00 AM

Many moons and almost two decades ago, a twenty-something David Stringer opened Insignia Group with a grand vision, a flip phone, a pager and dial-up Internet—ready to soup up Pontiac Grand Prix’s. Fast forward to the age of Alexa,...

Incentives Makes The Accessory World Merry Go 'Round

by Whitney Williams on Aug 27, 2019 8:30:00 AM

Vehicle Personalization can be a profitable endeavor for every department.  Getting your sales team excited about your Vehicle Personalization program requires a consistent commission structure. How can your dealership decide what’s...

The Dreaded "No" Isn't So Bad When You Have A Plan

by Whitney Williams on Aug 15, 2019 3:30:00 PM

Isolating and overcoming objections is a key component of any sales process. The process of presenting and selling accessories at the point of sale is no different. Although we strive to make Vehicle Personalization a relaxed shopping...

Tripled Sales Leads To Adventure Subaru Graduation

by Whitney Williams on Jul 24, 2019 4:00:00 PM

You may remember the story of Fayetteville’s Adventure Subaru, the dealer who tripped over a little loose board in the showroom otherwise known as $20,000 in accessory profit. Remember Adventure Subaru, Fayetteville, the dealer who...

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a...

3 Ways To Find Your New Accessories Champion

by Whitney Williams on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle...

Accessories Front And Center At Minnesota Dodge Of Burnsville

by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and...

JLR Charlotte Gets Creative To Motivate Staff

by Whitney Williams on Jun 20, 2019 12:00:00 PM

It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most...