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Whitney Williams

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How to Use Insignia Group with Your Digital Retailer

Posted by Whitney Williams on Aug 22, 2022 3:22:11 PM

Despite the pandemic, a chip shortage, and inflation, the car business didn't shut down…completely. Instead, customers took to the internet to buy their cars, and dealerships adapted to meet that need. 

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Topics: Dealership, success

Why You Need to Know Most Popular Parts by Sales

Posted by Whitney Williams on Aug 18, 2022 1:31:14 PM

Accessory catalogs are a dime a dozen. Complex accessory selling systems with reporting to prove R&I, incentive employees, and strategically boost sales are not. 

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Topics: Accessories System, Educate, Insignia Group

Why Monitor Parts Views vs Vehicle Views for Auto Accessory Sales

Posted by Whitney Williams on Aug 12, 2022 3:31:45 PM

When your bottom line is a significant department focus, it's vital to have tools that give you a well-rounded picture of what you're selling. Insignia Group is that tool for selling accessories at a dealership. In addition, we have many different reports available that managers can use to monitor their teams and move products faster than ever before—including the report for parts and vehicle views.

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Topics: Accessories System, Insignia Group

General Managers: How to be Great!

Posted by Whitney Williams on Jul 15, 2022 11:17:52 AM

Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” - Peter Drucker

To lead a dealership or dealer group as the General Manager is to consistently raise the standard for every department. From the cleaning crew to the finance department, General Managers have the ability to command excellence that sets the store apart.

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Topics: Dealership, success, parts manager, parts department

10 Tips for Dealership Sales Managers

Posted by Whitney Williams on Apr 11, 2022 10:02:58 AM

Did you know the number one reason people quit their job is poor company culture? When you're in management, you can set the temperature in the workplace environment and lead by example. 

Whether you've just landed a job as a dealership sales manager or been in the role for a while, it's good to assess your leadership skills. So check out these ten tips to make you a better dealership sales manager!

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Topics: Sales Best Practices, Dealership, tips, accessory sales

Best Software For Parts Managers

Posted by Whitney Williams on Mar 24, 2022 1:43:37 PM

The efficiency of the parts department is only as good as the tools and systems you utilize. When you have the right software, your job is ten times easier. Take a look at what's available to you and see where you can make improvements. 

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Topics: Dealership, tips, Lead, accessory sales

Parts Department Pets

Posted by Whitney Williams on Mar 21, 2022 12:17:53 PM

18 Adorable Instances of Puppies in the Parts Department 

Puppies riding along to get the car serviced is a thing. 

Where do they lounge while the oil gets changed? The parts department, of course. In some dealerships, customers dropping their pooch by the parts counter is a regular part of the day. Other stores let employee pets come in too. 

They’re terrible workers—though they do make the day a bit brighter. Enjoy these adorable instances of pups in the parts department.

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Topics: parts department

4 Digital Retailing Benefits for the Parts Department

Posted by Whitney Williams on Mar 14, 2022 3:41:43 PM

A staggering percentage of people (92%) begin shopping for a car online. What’s more, 86% of consumers say sure; “I’d buy a car entirely online!” 

When Carvana came out in 2012, people scoffed at the idea of a vending machine approach to car buying. Today, buying anything online, sight unseen is a viable and widely accepted option. 

The parts department, in particular, should embrace this change of pace with open arms. Digital retailers have made operating parts counters online more straightforward than ever before. 

Yes, this is a happy time to be in the parts department. Potential buyers are in the millions, missing orders or forms are a thing of the past, and the staff is whistling a bit more than usual. 

Digital retailing is the gift that keeps on giving!

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Topics: Dealership, tips, accessory sales, OEM

4 Parts Manager Headaches

Posted by Whitney Williams on Mar 9, 2022 12:01:37 PM

Many people don’t realize what a stressful job parts managers have. 

Between the meticulous details, constant inquiries, cross-departmental conflict, and varying personalities on staff, it’s no wonder the parts manager keeps Goody’s Powder in their desk. 

It doesn’t have to be that bad. Parts managers, consider this a virtual hug. Take control of your department by overcoming these four headaches. 

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Topics: Dealership, success, parts department

Dealers Missing $460k in Add-Ons

Posted by Whitney Williams on Feb 17, 2022 10:39:04 AM

Every year, dealerships across the nation leave hundreds of thousands of dollars on the table

Though 2020 brought hardship to the industry, 2021 brought record sales numbers that are only expected to rise this year. It's good news, but it's unstable at best. Nobody saw the pandemic coming, the chip shortage was unprecedented, and digital retailing fundamentally changed car buying. So what's a dealership to do? Take hold of what's historically unchanging and sweep up that $460,000 in accessories to start. That's right, according to the latest report, New Vehicle Dealerships are responsible for $6.9B in accessory sales every year, so that means if you aren't making at least $460,000 a year in accessories, your competitor is taking your money. Of course, dealers with the right accessory process will find much more than that.

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Topics: Dealership, accessory sales