Blog

5 Ways to increase revenues without selling one more car

Posted by Insignia Group on Jan 17, 2020 5:00:00 PM

Margin Compression? Missing gross profit? Want to pocket more cash?

Can you do it without selling any additional cars?

Regardless of the year-to-year ebb and flow of vehicle sales, Vehicle Personalization is a great way to increase revenue and deepen your profits...or pockets!

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Topics: Increase Profits, Accessories sales, we-owe, preload, Gross profit, customer experience

3 Ways To Find Your New Accessories Champion

Posted by Whitney Williams on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle personalization.

Whether you go the route of a dedicated accessory manager, utilize an emerging leader from your sales team, or mix the two methods together, the key to your success is a well-laid process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Word Tracks, Reducing Turnover, Increase Profits, Vehicle Personalization, staff, sales team, accessory program, accessories installations, F&I, Best Practice, Accessories sales, increase sales, we-owe, preload, Aftermarket, OE, salesman, building, guided, profit

3 Ways To Put Your Preload Program To Work For You

Posted by Whitney Williams on Feb 13, 2019 12:15:00 PM

In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom.

Jokes aside, this really is a common theme that dealers are often getting snagged on.  We all know that vehicle personalization is a multi-billion dollar industry, but with popular vehicles preloaded on the lot and showroom floor, dealers shy away from bringing up additional add-ons to their customer. The result? The customer just buys what they need somewhere else.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Word Tracks, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, staff, sales, accessory program, Best Practice, drive, Accessories sales, Insignia Group, Land Rover, Jaguar, increase sales, we-owe, preload

4 Ways to Profit From Personalization

Posted by Whitney Williams on Nov 5, 2018 1:00:00 PM

Accessorizing at the point of sale taps into a multi-billion dollar industry.

Individualism is growing like kudzu and there’s no place for a well-meaning base model to hide. In our “have it your way” society, there are over 30 shades of white paint selections for your new bathroom, a monogram for everything you own, and one too many shows dedicated to making a consumer’s house “more you.”

Automotive is no exception with vehicle personalization clocking in as a $200 billion dollar industry (plus or minus a few billion, but who’s counting?). In 2018 there’s not a dealership in the country, from corporate mega complex to mama and papa’s discount Ford store, that can afford to ignore personalization and we’re here to help you pull this thing off.

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Topics: Improve CSI, Dealership, Vehicle Personalization, accessories, accessory program, F&I, drive, relationships, Accessories sales, tips, configurator, online catalog, increase sales, we-owe

Best Practice: Eliminating Paper We-Owe

Posted by Whitney Williams on Oct 22, 2018 11:30:00 AM

The we-owe document is a staple of the automotive world. This invaluable document originated out of a need to protect both dealer and customer, but stacks of paper documents leave both parties wanting.

Documentation is the key to professionalism and protection, so why take any risks when it comes to such an important step in the sale? Effectively protecting the dealership’s interest and providing that same comfort for your client saves time and confusion for all involved.

It’s time to bury the paper we-owe for good.

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Topics: Accessories System, Customer Retention, Improve CSI, Process Training, Dealership, Vehicle Personalization, accessories, Educate, customers, eCommerce, Best Practice, success, Accessories sales, configurator, online catalog, increase sales, we-owe