Blog

Using Car Pre-Sales to Increase Profits

Posted by Insignia Group on Sep 20, 2022 3:54:45 PM

According to industry experts, the inventory shortage will continue into 2024. 

Though predictions are what they are, dealerships across the country can agree that mass influxes of inventory are not on the horizon. 

E-commerce swallowed up traditional car buying out of necessity that later morphed into convenience. And today's buyers love convenience. So much so, in fact, that customer satisfaction with the buying experience reached an all-time high. 

Most dealerships got a handle on online sales just in time to face a new problem with inventory shortage. Today that issue is top of mind. 

Still, we’re an industry that adapts to changing needs and overcomes them! Dealers can meet the demand for online sales while combating shortages with car pre-sales. 

Not only that, pre-sales are a versatile tool that will also help salespeople learn how to sell cars when it’s slow. 

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Topics: Dealership, tips

How to Use Insignia Group with Your Digital Retailer

Posted by Whitney Williams on Aug 22, 2022 3:22:11 PM

Despite the pandemic, a chip shortage, and inflation, the car business didn't shut down…completely. Instead, customers took to the internet to buy their cars, and dealerships adapted to meet that need. 

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Topics: Dealership, success

Becoming a Successful Dealer Principal

Posted by Insignia Group on Jul 20, 2022 11:38:52 AM

Today, the automotive industry is in critical need of strong leadership. The nature of car buying continues to bend and reshape itself amid the ongoing challenges initiated in 2020. 

Though the term “Dealer Principal” can sometimes be used interchangeably with “General Manager,” this article is geared toward dealership owners. 

Exceptional customer service and high-integrity business practices start at the top of any owner’s priorities! To become a successful Dealer Principal, you’ve got to start with perfecting your own skillset as a leader, customer service manager, salesperson, parts expert, and service strategist. 

Here are three tips for setting yourself apart:

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Topics: Dealership, tips, dealer principal, general manager

General Managers: How to be Great!

Posted by Whitney Williams on Jul 15, 2022 11:17:52 AM

Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” - Peter Drucker

To lead a dealership or dealer group as the General Manager is to consistently raise the standard for every department. From the cleaning crew to the finance department, General Managers have the ability to command excellence that sets the store apart.

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Topics: Dealership, success, parts manager, parts department

3 Things Parts Managers Should Know About Selling Online

Posted by Insignia Group on Jul 13, 2022 12:38:08 PM

 

Consumers Want to Connect

The world is increasingly impersonal, with self-checkout, automated answering services, social media, and online shopping. It would be easy to assume consumers don’t care about a personal touch anymore. It turns out that’s not true. 

An article from McKinsey & Co. states, “The Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.”

What does that mean for selling online? Here are a few things you can try:

  • Connect with your customer with a welcome video. 
  • Include parts staff directory with a fun fact and photo about each to make them memorable.
  • Utilize live chat with a person, not a bot!
  • Show accessories on the vehicle for better understanding and visualization. 
  • Send personal follow-ups and thank you messages.
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Topics: Dealership, success, parts manager, parts department

Becoming Your Dealership's Top Service Advisor

Posted by Insignia Group on Jun 24, 2022 11:27:09 AM

Dealership service advisors have the opportunity for upward mobility. With a high school diploma and some automotive education or experience, you can begin your career as a service advisor with a clear path for advancement. 

From there, becoming your dealership’s top service advisor will increase your salary and put you on the path to climbing the ladder. Whether your plan is to become the top service advisor—and maybe, eventually, a service manager, or even a general manager—it starts with excelling in your current role. 

In an ideal world, your dealership supports your advancement and offers continuing service advisor training to help you improve. If that’s not the case, there are things you can do to create your own success. 

Follow these dealership service department best practices to become the top service advisor in your store by 2023!

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Topics: Service Conversions, Dealership, tips, service department

What EVs Mean for the Service Bay

Posted by Insignia Group on Jun 3, 2022 5:06:28 PM

The growth of electric vehicles is only increasing, and this growth will touch every department in the dealership. 

Specifically, the service department. 

Electric vehicles have fewer mechanical parts, which means fewer after-sales service appointments. And while consumers will undoubtedly continue to have maintenance issues, electric vehicles will significantly lessen foot traffic in the service department.

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Topics: Dealership, tips

Dealer Service Manager Training

Posted by Insignia Group on May 25, 2022 11:23:03 AM

Welcome to your new role as an integral part of dealership operations! 

Fixed operations are enhanced by the service manager working hand in hand with the parts department. The service lane can generate new revenue, boost CSI scores, and increase accessory sales when run properly. 

As the service manager, you’ll become the most indispensable aspect of a well-run store. You’ll wear many hats, and be required to change them often. Here are some tips to ensure your success!

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Topics: Dealership, tips, service department, service manager

Guide to Overcome Car Sales Objections

Posted by Insignia Group on May 12, 2022 4:15:06 PM

The check engine light in a car is a warning sign of an underlying problem. Objections are no different. They’re a sign to point you to the actual problem.

Every day, car salesmen and women do mental gymnastics to get a car sold. At first, it can be strenuous and stressful—so practicing overcoming objections will make you more skilled. Before long, you'll be flipping over that balance beam with grace.

Selling accessories at the point of sale can also bring objections. Learning to bend without breaking in this arena offers enormous payoff. Within 90 days of purchase, 80% of your customers will accessorize their car. You can be sure that they’re going to buy accessories somewhere. 

Learn to overcome these common objections and get that cash back in your pocket.

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Topics: Sales Best Practices, Dealership, tips, accessory sales

Success as an Internet Sales Manager in Automotive

Posted by Insignia Group on Apr 13, 2022 1:19:51 PM

The internet sales department got the surprise of a lifetime in 2020, becoming center stage overnight. 

The automotive industry is changed forever, and so is the role of the internet sales manager. As car sales continually evolve, internet sales managers can focus on the basics to remain competitive: getting more leads and an excellent staff to pursue them. 

Here are five tips for running a successful department in 2022.

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Topics: Dealership, success, tips, accessory sales, dealership internet sales manager