Blog

At Coon Rapids CDJR in the Twin Cities, accessories are supported from the top down, driving over $87,000 of accessory sales in a single month.

Leading the charge is Kyle Johnson, accessory manager, who has spent the last four years building and perfecting a process that consistently delivers results.

In January 2026 alone, the store sold 155 used vehicles and 59 new, with roughly 70% of accessory volume tied to used vehicle sales. That mix is the product of a recent marketing push for pre-owned vehicles, targeting customers concerned with affordability.

In any dealership, complexity is the enemy of consistency. And nowhere is that more true than in accessory sales. When pricing is inaccurate or part information is incomplete, even the best sales process breaks down. Sales teams hesitate, customers lose confidence, and deals slow to a snail’s pace.

When dealers start to think about growing (or launching) an accessory program, the conversation often turns to tools, training, or incentive programs. The reality is, the success of an accessory sales process doesn’t hinge on software or salespeople—though these are important factors. The true essence of success lies with leadership, and more specifically, sales managers.

When’s the last time you misplaced a We-Owe form with an accessory order on it? Whether it was last week or last year, a lost order makes exceptional customer service impossible.

As an essential document, your store’s We-Owe process should be foolproof. Instead, too many dealerships are relying on humans performing perfectly 100% of the time. There’s a better way to serve your customers and protect your store, and it’s too easy to overlook.

Until September 30th, dealerships have a valuable opportunity to capitalize on multiple benefits and diversify their income streams through the unexpected EV tax credit loophole.

The electric vehicle leasing tax loophole allows dealers to claim the commercial clean vehicle tax credit, up to $7,500, on leased EVs, regardless of vehicle price, buyer income, or battery origin.

At Insignia Group, our pets are basically our co-workers. 

They pop up unannounced in video calls, steal our lunch, nap in our chairs, and undoubtedly make the workday a whole lot better! Whether it’s a dog snoring at our feet or a cat climbing across the keyboard again, pets have become a regular part of the work-from-home vibe. 

Introducing a few of our favorite supporting characters: the pets of Insignia Group.

Tariffs on parts and imported cars don’t mark the industry’s demise.

The pandemic gave us a brutal reminder that the automotive industry has always been at the forefront of large-scale disruptions. When the first lockdowns hit, manufacturers, suppliers, and dealers scrambled to predict the future. Would supply chains ever recover? Would consumer behavior permanently change?

Automotive industry experts were eager to predict the future of car-buying after the pandemic. Would it become fully digital, a new process, or return to normal?

Today’s reality is a chaotic mix, with customers split between online, in-store, and a foot in each realm. Dealerships are struggling to keep pace. Consistency is a common problem, and there’s plenty of margin for error when a customer abruptly transitions from your website halfway through the process.