In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a...
It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most...
In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with...
Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they...
Wisconsin’s Fields Jaguar Land Rover Waukesha came out of the gates swinging on accessory sales! Linking up with the Insignia team just a few short months ago in December, the entire dealership embraced the opportunity set before them...
What do Motor Trend channel, Jay Leno’s garage, and Toyota Jeff have in common? They’re all successful YouTubers. Don’t know Toyota Jeff? Looking him up may change your automotive career and leave you with a few tidbits that sprung...
When it comes to deciding how to stock your electronic accessory catalog, the name of the game is “both/and”. Yes, OE and aftermarket accessories are the new Ying and Yang, existing in perfect harmony within your parts department. As...
In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom. Jokes aside, this really is a common theme that dealers...
It’s a proven fact that following Insignia’s best practice tips will add thousands, sometimes millions in gross profit to your dealership in a calendar year. Sometimes, however, the stars align and a beautiful ballet of...
YouTube offers tremendous opportunities for dealers. By observing a few Internet video best practices, you can promote vehicles, sell accessories, and build a fan base from this one platform. Here are two examples of auto dealers that...
