If COVID-19 hasn’t convinced car dealers of the necessity of a vibrant online retail presence, maybe Cyber Monday 2020 will. Even before the pandemic, Cyber Monday was growing as the virtual twin (literally!) of Black Friday. Cyber...
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Margin Compression? Missing gross profit? Want to pocket more cash? Can you do it without selling any additional cars? Regardless of the year-to-year ebb and flow of vehicle sales, Vehicle Personalization is a great way to increase...
February 8th, 2018 ROCK HILL, SC -- Insignia Group LC, the industry leader for accessory sales process consulting and configurator software, announced the winners of its annual Million Dollar Challenge Coin. Each year Insignia honors...
Even the small cars need a touch of pizzazz. Compacts cut a metropolitan profile these days. In this market, it’s not enough to be fuel-efficient. Popular small cars such as the Chevrolet Cruze, Honda Civic, and Ford Focus sport sleek...
All of Insignia's success stories begin with a challenge to the conventional objections to vehicle personalization. We often talk to stores who claim, "Selling accessories for our store will not work because we sell mostly cars."...
Automotive innovation often charges ahead into advanced technology. The car sales game seems stuck in first gear in comparison.
Oh yes they know what they're doing! Strategic. Smooth operator. Toyota, you've done it again.
In some respects it’s a shame that the SEMA (Specialty Equipment Marketing Association) annual Show is a “trade only” event each year. There are literally thousands of car geeks and gear heads that would die to attend the largest...
A recent article in Auto Remarketing listed the top 15 vehicles that owners keep for 10 years. It touted the statistical analysis of over 395,000 used vehicles that were sold by their original owner during the first six months of this...
