If your dealership only puts extra effort into the service and parts departments when sales are low, you need to get real. Fixed operations deserve the same love and attention as your variable operations departments! We have four proven methods to increase service customer leads, customer satisfaction, and increase revenue.
The computer-driven world we live in has reached an impasse with the global chip shortage. Some analysts predict the shortage will continue into 2023, causing a ripple effect in the automotive industry. Highly coveted new vehicles with advanced technology are in low supply. Dealerships collectively are struggling to recover from pandemic sales while navigating the next obstacle.
In times like this, we can fall back on certainties. Americans are driving, and their vehicles will have to be serviced to last. See our methods to get more people into your service lanes than ever before. Be more than a place people go to buy vehicles!
Dealer fixed operations are the hidden powerhouse in every store. Fixed ops, an industry term for the parts and service departments, made up at least49% of a dealer's gross profit in years past, and that number is expected to rise in 2021.
As a result, many dealerships would struggle to keep the doors open without fixed operations, cementing that the back of the house is a foundation on which dealerships are built.