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About Insignia

Insignia team members represent the front-line of a rapidly evolving industry. Ask an Insignian what they love most about working here and you'll likely hear "the people" or "because it feels like family." When you work side-by-side on challenging and exciting projects with a team that's having fun, it's not just a job: it's a rewarding career. Our reputation and customer-first approach attracts the right people, creating a company culture that encourages long-term, fulfilling careers.

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What Our Clients Say

★ ★ ★ ★ ★

Customers really love it. Especially if we give them control of the computer and they can start playing with it and begin personalizing their vehicle.

Morgan England - Sales Consultant Chuck Patterson Toyota Scion Dodge

★ ★ ★ ★ ★

Anybody that's in the automotive business should be in the accessory business. They should have the Insignia Group come on board as soon as possible, to not do it is foolish.

Brad Marr - General Sales Manager Chuck Patterson Toyota Scion Dodge

★ ★ ★ ★ ★

I highly recommend it because it teaches the salesman, service manager and parts manager that everybody has a key role.

Ben Mynatt Family of Dealerships

Meet our core team

We're here to create real value for you - a family style team dedicated to your success.

David Copp Stringer
Chief Executive Officer

As founder and Chief Executive Officer, David ensures the success of Insignia's customers and our position as a leader in developing and supporting Vehicle Personalization systems and processes.

James Brooks
Chief Product Officer

James is responsible for the accessory configurator production team that works to support numerous brands. He also acts as creative director on all outbound marketing and client-facing design.

Kimberly Callahan-Collins
Director of Catalog Content

Kim and her data team focus on dealership and automotive vendor management, with their primary goals being data integrity, relationship management, and new business generation.

Leslie Sibigtroth
Director of Training Development

Leslie and her team develop training programs for dealership personnel nationwide. The programs walk clients through the entire Insignia process, from inside sales to client onboarding and customer service. 

Patrick Blackburn
Vice President of Sales

Patrick oversees sales operations at Insignia West in Phoenix, AZ. Engaging manufacturers and dealer groups of all sizes nationwide and providing them with the resources they need to be successful in the accessory industry.

David West
Vice President of Customer Success

As the Vice President of Customer Success, Dave oversees the exceptional Customer Success Team while simultaneously working to develop and grow Insignia's Consulting programs nationwide.

khall leader
Krystal Hall

As Comptroller Krystal ensures Insignia operates smoothly by managing company finances, resources, processing payroll, and overseeing operations nationwide.



Our History

A brief outline of what we went through to offer you this superb service today.

In 2000, Insignia President David Stringer successfully launched the branding effort and online catalog services of Prime Source Auto, a Florida-based automotive air conditioning parts brand. As the first fully-online automotive climate control catalog, the Prime Source project grabbed the attention of the Auto A/C division of Visteon, Inc. In 2001, Insignia launched the Visteon online Auto A/C catalog. At the same time, Insignia was developing and marketing for ACDelco distributors. This product served wholesale distributors for more than a decade, and in 2004, it received the Catalog of the Year award from the National Cataloging Managers Association.



In 2002, General Motors launched its Accessories Distributor and Installers (ADI) Network to serve GM dealers throughout the USA. Insignia developed a wholesale accessories cataloging system that soon became the default cataloging system for virtually all ADIs from 2002 to 2008. In 2005, GM signed a ten-year data agreement with Insignia. All the while, Insignia added services for GM dealers, which evolved into Insignia’s core product. for ACDelco distributors. This product served wholesale distributors for more than a decade, and in 2004, it received the Catalog of the Year award from the National Cataloging Managers Association.

Insignia released its first wheel configurator in 2004, and its first full vehicle configurator in 2005. During this time, Insignia expanded support for both Toyota and Ford dealerships. By 2008, Insignia supported approximately 41 GM ADIs and 1200 GM dealerships. It also diversified its portfolio, by supporting accessories cataloging in approximately 400 other-branded dealerships.



Between 2008 and 2011, Insignia focused on developing the next generation configurator, process automation for scalable software deployments, and increasing support to 22 brands. In 2009, Insignia formed a working relationship with Ford Vehicle Personalization Division and continues, today, to serve Ford dealers and distributors.

In late 2010, Insignia finalized an agreement with Kia Motors of America, followed by an agreement with Mobis in 2012, to support Hyundai dealers. Today, Insignia holds data service agreements with both Kia and Hyundai Motors America. Insignia's services are eligible for local dealership use of the manufacturers' co-op funds, with both corporations. For the past two years, Insignia has held a data service agreement and has co-op status with Chrysler Group, LLC



Additional key milestones in 2012 included the launch of Insignia’s redesigned configurator technology and on-site training programs.

In 2013, Insignia was issued US Patent No. 8,566,714, which relates to Insignia’s development software and process for building visual assets on vehicles. Using this platform, Insignia developed and launched in 2015 a global window-film configurator for LLUMAR®, a brand of Eastman Chemical.



In 2016, Insignia launched the VW Accessory Builder on behalf of Volkswagen of NA and has developed an accessory sales platform for Jaguar Land Rover in 2017. Insignia launched nationally with Jaguar Land Rover (JLR) North America, providing Insignia’s full spectrum of services: configurator, point-of-sale presentation, data management, in-dealership training, Vehicle Personalization Center, and robust OEM productivity reporting.

In 2018, Insignia launched nationwide support to AutoNation. Providing in dealership consulting, data management, and configurator support to over 200 dealerships in the AutoNation group. Insignia continues to expand its consulting business, teaching dealerships across brands and markets how to properly develop a Vehicle.


Join Our Team

We are Insignia, a software company located in downtown Rock Hill, SC, which is revolutionizing the automotive accessories industry. Do you enjoy working in a team that consistently produces results and exceeds expectations? Do you long to work at a smaller organization where your voice is heard and your impact is great? Do you cook a mean batch of chili that could win the coveted hot pepper award? If you answered yes to any (or even better – all) of these questions, come work with us! Insignians have a fun and relaxed office environment, flexible work hours, a great benefits package, and opportunities for career growth and advancement. We are always looking for the next Insignia team member; check out our open positions. Don't see the right job for you? Send us an email with your resume at explaining why we should hire you!