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ABOUT INSIGNIA GROUP

Insignia Group team members represent the front-line of a rapidly evolving industry. Ask an Insignian what they love most about working here and you'll likely hear "the people" or "because it feels like family." When you work side-by-side on challenging and exciting projects with a team that's having fun, it's not just a job: it's a rewarding career. Our reputation and customer-first approach attracts the right people, creating a company culture that encourages long-term, fulfilling careers.

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What Our Clients Say

★ ★ ★ ★ ★

The Insignia tool is one of the most effective tools on the market to sell accessories.

Andrew Barlow - South Region Aftersales Manager for Jaguar Land Rover of North America

★ ★ ★ ★ ★

We finally realized we needed a parts guy on the showroom floor and a cataloging system, something like Insignia.

Paul Allred - Parts Director at Stateline Chrysler Jeep Dodge

★ ★ ★ ★ ★

My favorite thing about the Insignia System is the ease of interacting with the customer.

Alex Hoffman - Adventure Subaru

Meet our core team

We're here to create real value for you - a family style team dedicated to your success.

david
David Copp Stringer
Chief Executive Officer

As founder and Chief Executive Officer, David ensures the success of Insignia Group's customers and our position as a leader in developing and supporting Vehicle Personalization systems and processes.

james
James Brooks
Chief Product Officer

James is responsible for the accessory configurator production team that works to support numerous brands. He also acts as creative director on all outbound marketing and client-facing design.

kimberley
Kimberly Callahan-Collins
Director of Catalog Content

Kim and her data team focus on dealership and automotive vendor management, with their primary goals being data integrity, relationship management, and new business generation.

leslie
Leslie Sibigtroth
Director of Training Development

Leslie and her team develop training programs for dealership personnel nationwide. The programs walk clients through the entire Insignia Group process, from inside sales to client onboarding and customer service. 

patrick
Patrick Blackburn
Vice President of Sales & Marketing

Patrick oversees sales operations at Insignia Group. Engaging manufacturers and dealer groups of all sizes nationwide and providing them with the resources they need to be successful in the accessory industry.

david-west
David West
Vice President of Customer Success

As the Vice President of Customer Success, Dave oversees the exceptional Customer Success Team while simultaneously working to develop and grow Insignia Group's Consulting programs nationwide.

khall leader
Krystal Hall
Comptroller

As Comptroller Krystal ensures Insignia Group operates smoothly by managing company finances, resources, processing payroll, and overseeing operations nationwide.

 

 

Our History

A brief outline of what we went through to offer you this superb service today.

In 2000, Insignia Group President David Stringer successfully launched the branding effort and online catalog services of Prime Source Auto, a Florida-based automotive air conditioning parts brand. As the first fully-online automotive climate control catalog, the Prime Source project grabbed the attention of the Auto A/C division of Visteon, Inc. In 2001, Insignia Group launched the Visteon online Auto A/C catalog. At the same time, Insignia Group was developing and marketing ACDelcoPartsOnline.com for ACDelco distributors. This product served wholesale distributors for more than a decade, and in 2004, it received the Catalog of the Year award from the National Cataloging Managers Association.

2000

2002

In 2002, General Motors launched its Accessories Distributor and Installers (ADI) Network to serve GM dealers throughout the USA. Insignia Group developed a wholesale accessories cataloging system that soon became the default cataloging system for virtually all ADIs from 2002 to 2008. In 2005, GM signed a ten-year data agreement with Insignia Group. All the while, Insignia Group added services for GM dealers, which evolved into Insignia Group’s core product. ACDelcoPartsOnline.com for ACDelco distributors. This product served wholesale distributors for more than a decade, and in 2004, it received the Catalog of the Year award from the National Cataloging Managers Association.

Insignia Group released its first wheel configurator in 2004, and its first full vehicle configurator in 2005. During this time, Insignia Group expanded support for both Toyota and Ford dealerships. By 2008, Insignia Group supported approximately 41 GM ADIs and 1200 GM dealerships. It also diversified its portfolio, by supporting accessories cataloging in approximately 400 other-branded dealerships.

2004

2008

Between 2008 and 2011, Insignia Group focused on developing the next generation configurator, process automation for scalable software deployments, and increasing support to 22 brands. In 2009, Insignia Group formed a working relationship with Ford Vehicle Personalization Division and continues, today, to serve Ford dealers and distributors.

In late 2010, Insignia Group finalized an agreement with Kia Motors of America, followed by an agreement with Mobis in 2012, to support Hyundai dealers. Today, Insignia Group holds data service agreements with both Kia and Hyundai Motors America. Insignia Group's services are eligible for local dealership use of the manufacturers' co-op funds, with both corporations. For the past two years, Insignia Group has held a data service agreement and has co-op status with Chrysler Group, LLC

2010

2012

Additional key milestones in 2012 included the launch of Insignia Group’s redesigned configurator technology and on-site training programs.

In 2013, Insignia Group was issued US Patent No. 8,566,714, which relates to Insignia Group’s development software and process for building visual assets on vehicles. Using this platform, Insignia Group developed and launched in 2015 a global window-film configurator for LLUMAR®, a brand of Eastman Chemical.

2013

2016

In 2016, Insignia Group launched the VW Accessory Builder on behalf of Volkswagen of NA and has developed an accessory sales platform for Jaguar Land Rover in 2017. Insignia Group launched nationally with Jaguar Land Rover (JLR) North America, providing Insignia Group’s full spectrum of services: configurator, point-of-sale presentation, data management, in-dealership training, Vehicle Personalization Center, and robust OEM productivity reporting.

In 2018, Insignia Group launched nationwide support to AutoNation. Providing in dealership consulting, data management, and configurator support to over 200 dealerships in the AutoNation group. Insignia Group continues to expand its consulting business, teaching dealerships across brands and markets how to properly develop a Vehicle.

2018

Join Our Team

We are Insignia Group, a software company located in downtown Rock Hill, SC, which is revolutionizing the automotive accessories industry. Do you enjoy working in a team that consistently produces results and exceeds expectations? Do you long to work at a smaller organization where your voice is heard and your impact is great? Do you cook a mean batch of chili that could win the coveted hot pepper award? If you answered yes to any (or even better – all) of these questions, come work with us! Insignians have a fun and relaxed office environment, flexible work hours, a great benefits package, and opportunities for career growth and advancement. We are always looking for the next Insignia Group team member; check out our open positions. Don't see the right job for you? Send us an email with your resume at career@insigniagroup.com explaining why we should hire you!