Tripled Sales Leads To Adventure Subaru Graduation

by Whitney Williams on Jul 24, 2019 4:00:00 PM

You may remember the story of Fayetteville’s Adventure Subaru, the dealer who tripped over a little loose board in the showroom otherwise known as $20,000 in accessory profit. Remember Adventure Subaru, Fayetteville, the dealer who...

3 Ways To Find Your New Accessories Champion

by Whitney Williams on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle...

New Guided Client Selling Like A Veteran

by Whitney Williams on May 21, 2019 9:00:00 AM

Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they...

Toyota Salesman Attracting Customers Nationwide

by Whitney Williams on May 7, 2019 12:30:00 PM

What do Motor Trend channel, Jay Leno’s garage, and Toyota Jeff have in common? They’re all successful YouTubers.   Don’t know Toyota Jeff? Looking him up may change your automotive career and leave you with a few tidbits that sprung...

Old Dog Young Dog Same Trick

by Jason Ludwig on Feb 22, 2019 2:30:00 PM

As an Insignia VPE, I do a lot of training during my guided visits.  I emphasize the same lesson when training associates with proven success and those who have never presented Vehicle Personalization before: consistency of...

3 Ways To Put Your Preload Program To Work For You

by Whitney Williams on Feb 13, 2019 12:15:00 PM

In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom. Jokes aside, this really is a common theme that dealers...

Learn How Dealers Can Leverage YouTube To Sell Accessories

by Jason Lancaster on Dec 27, 2018 9:00:00 AM

YouTube offers tremendous opportunities for dealers. By observing a few Internet video best practices, you can promote vehicles, sell accessories, and build a fan base from this one platform. Here are two examples of auto dealers that...

Best Practice: Eliminating Paper We-Owe

by Whitney Williams on Oct 22, 2018 11:30:00 AM

The we-owe document is a staple of the automotive world. This invaluable document originated out of a need to protect both dealer and customer, but stacks of paper documents leave both parties wanting. Documentation is the key to...

3 Reasons why your service drive should be your strong arm

by Whitney Williams on Aug 2, 2018 11:15:00 AM

It’s past time to stop putting all our eggs into the front of the house’s basket. The service department has an incredible opportunity to create a lasting relationship, build repeat business, generate referrals, upsell, and generally...

The A.R.T of Automotive

by Trey Bodwin on Jul 17, 2018 1:30:00 PM

Changes made to image. Courtesy of  Haiden Goggin. license information here Car buyers like to feel good about their investment - and if you’re running a dealership you wouldn’t have it any other way. Customers in the market for...