The magic of Christmas is in the air, glimmering off your perfectly waxed showroom vehicles. Everyone knows that the holiday season is a beautiful time to be in the car business. The potential to boost your bottom line this month is...
The stampede is coming, and they want a popcorn machine. It’s the Black Friday crowd. It’s the end-of-the-year-gimme-the-best-deal-been-waiting-since-summer shoppers. Yes, the opportunists are pitching their tents for Black Friday...
The task of selecting an accessory champion for your dealership can be harrowing. There’s no one-size-fits-all approach and without a compass, dealers may find their accessory program suffering. To begin, management should examine...
You know what’s terrifying? The amount of high fructose corn syrup America will eat today. There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer...
Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first. John...
Many moons and almost two decades ago, a twenty-something David Stringer opened Insignia Group with a grand vision, a flip phone, a pager and dial-up Internet—ready to soup up Pontiac Grand Prix’s. Fast forward to the age of Alexa,...
Vehicle Personalization can be a profitable endeavor for every department. Getting your sales team excited about your Vehicle Personalization program requires a consistent commission structure. How can your dealership decide what’s...
Isolating and overcoming objections is a key component of any sales process. The process of presenting and selling accessories at the point of sale is no different. Although we strive to make Vehicle Personalization a relaxed shopping...
Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.
In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a...
