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It’s the most common New Year’s resolution year after year: lose the weight. Shed that which is unwanted and not serving you. Lean out, get stronger, increase longevity. This annual commitment resounds all over the world and it’s no surprise that the diet and fitness industry is well into the billions.

Your dealership might not be on Keto, but you can still make wait loss your goal this year. Vehicle Personalization, after all, rivals diet culture as a lean, mean, multi-billion dollar industry. You can be proactive about replacing the dreaded wait time with a successful shopping experience.

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would change the world.

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle personalization.

Whether you go the route of a dedicated accessory manager, utilize an emerging leader from your sales team, or mix the two methods together, the key to your success is a well-laid process.