As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make...
Margin compression matters now more than ever. As dealers adapt to selling cars digitally, or with skeleton crews, monthly sales volumes are on a slippery slope. Though our present industry reality is less than ideal, we aren’t...
St. Patrick’s Day has got us all toting rabbit’s feet. Donning green from head to toe, decorating our cubicles with four leaf clovers, and holding out hope for uncommon luck--all while being largely unsure of what we’re observing on...
Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for...
The stampede is coming, and they want a popcorn machine. It’s the Black Friday crowd. It’s the end-of-the-year-gimme-the-best-deal-been-waiting-since-summer shoppers. Yes, the opportunists are pitching their tents for Black Friday...
The task of selecting an accessory champion for your dealership can be harrowing. There’s no one-size-fits-all approach and without a compass, dealers may find their accessory program suffering. To begin, management should examine...
Vehicle Personalization can be a profitable endeavor for every department. Getting your sales team excited about your Vehicle Personalization program requires a consistent commission structure. How can your dealership decide what’s...
Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.
When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle...
In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with...
