5 Ways Dealerships Can Improve Local Marketing

Posted by Whitney Williams on Feb 19, 2021 12:33:50 PM

Who better to focus your efforts on than the prospect in your backyard? Local marketing is a form of both traditional and digital marketing that dealerships need to be heavily involved in, if they want to compete for the market share of the automotive industry, in 2021. 

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Topics: Marketing, Dealership, tips

3 Lead Generation Strategies For Dealerships

Posted by Whitney Williams on Feb 18, 2021 2:39:21 PM

As much as we’d like to, we can’t all approach 2021 with arms crossed, waiting patiently. We’ve got to be on our toes, arms wide open, to every possible lead. Despite the cold, it’s time to take off the mittens and embrace the metaphorical snowball of online car buying. (Unless you live in the North; then you should definitely keep the mittens—frostbite is no joke.) 

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Topics: Marketing, Lead

Are You Using Vehicle Accessories to Bring in Sales Leads?

Posted by Whitney Williams on Feb 10, 2021 4:25:52 PM

When it comes to using Vehicle Personalization to increase revenue, there is more than one way to skin this highly accessorized cat. Offering accessories at the point-of-sale is sure to add to your front end gross, so what about using accessories to get the customer in the door in the first place? Here are some ideas. 

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Topics: Marketing, Accessories sales, tips

4 Automotive Marketing Trends To Watch in 2021

Posted by Whitney Williams on Feb 5, 2021 10:24:08 AM

Here's hoping 2021 won't throw us for quite the loop that 2020 did while we prepare for precisely that. Now is the time to get in the game with these evolving automotive marketing trends.

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Topics: Marketing, tips

Creating Custom Accessory Packages For Every Kind of Customer

Posted by Whitney Williams on Sep 9, 2020 3:00:00 PM

What can one of the most popular burger joints teach your dealership about Vehicle Personalization?

Simple: everybody wants it their way. Personalization is king, and customizing is always a good idea. Right now, dealerships everywhere need all the good ideas to adapt to the times—such as building packages that allow you to display your brand’s personality—while enticing customers. Custom packages can be fluid, seasonal, brand loyal, fun, quirky, and a host of other things. 

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Topics: Marketing, Dealership, accessories, sales, customers, success, Accessories sales, tips, preload, Aftermarket

Three Accessory Packages To Support Social Distancing

Posted by Whitney Williams on Jun 18, 2020 2:00:00 PM

As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was happening, kids’ birthday parties morphed into drive-by parades. Campgrounds closed and truck beds became the go-to spot for a night under the stars.

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Topics: Presentation Tools, Improve CSI, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Dealership, accessories, Showroom, accessory program, seasonal, accessories installations, Educate, success, Accessories sales, creative, Digital Retailing, COVID-19, Social Distancing

Toyota Salesman Attracting Customers Nationwide

Posted by Whitney Williams on May 7, 2019 12:30:00 PM
What do Motor Trend channel, Jay Leno’s garage, and Toyota Jeff have in common? They’re all successful YouTubers.
 
Don’t know Toyota Jeff? Looking him up may change your automotive career and leave you with a few tidbits that sprung this Carolina salesmen’s following to over 21,000 loyal subscribers. We caught up with Jeff to see what’s building his brand and attracting Toyota enthusiasts from all over the country. 
 
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Topics: Customer Retention, Increase Profits, Marketing, Toyota, Dealership, Vehicle Personalization, accessories, sales team, brand loyalty, accessories installations, customers, drive, relationships, tips, creative, YouTube, fred anderson toyota, salesman, building

Learn How Dealers Can Leverage YouTube To Sell Accessories

Posted by Jason Lancaster on Dec 27, 2018 9:00:00 AM

YouTube offers tremendous opportunities for dealers. By observing a few Internet video best practices, you can promote vehicles, sell accessories, and build a fan base from this one platform. Here are two examples of auto dealers that promote vehicles and sell accessories with video that we can all learn from.

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Topics: Sales Best Practices, Customer Retention, Increase Profits, Marketing, Toyota, Dealership, Subaru, Vehicle Personalization, accessories, Luther Brookdale, Adventure Subaru, creative, content, social media, YouTube

Using Content To Acquire Customers Online

Posted by Jason Lancaster on Nov 15, 2018 11:00:00 AM

When it comes to marketing your accessories business online, content is king. Whether you have an off-road or performance shop looking to grow your local accessories business, or a dealership trying to increase new car buyer accessories sales, content is key to your marketing goals.

In this article, we want to share some successful content marketing strategies that are designed to boost visits to your website via organic search. However, the content described below will also help you market your business on social media, and give you some great info to share in an email newsletter.

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Topics: Marketing, Dealership, Vehicle Personalization, accessories, staff, sales team, sales, seasonal, Millenials, accessories installations, Best Practice, success, relationships, Accessories sales, tips, creative, configurator, increase sales, content, social media

Behind your configurator is a Renaissance man

Posted by Whitney Williams on Sep 6, 2018 1:02:40 PM

It was the 1970s in a suburban neighborhood in Shelby, North Carolina. Preschool paleontologist hopeful, James Brooks, was pouring over his newest dinosaur book from the local library when his highly detailed young mind zeroed in on it. National Geographic had clearly, unapologetically illustrated a dinosaur’s hand in the improper position and with too many fingers.

James couldn’t stand for it.

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Topics: Presentation Tools, Process Training, Marketing, Dealership, Vehicle Personalization, staff, Insignia Group, creative, graphics, configurator, online catalog