Automotive accessory sales have continued to climb due to increased demand for customization. In 2024, consumers spent approximately $52.65 billion on accessories and modifications, and the aftermarket reached $413.7 billion. These numbers are projected to increase steadily this year.

Historically, dealerships have struggled to capitalize on the opportunity to present and merchandise accessories during both the new and used vehicle purchase processes. This is mainly due to consistency and communication between departments.

The Platinum Package is the answer for so many dealerships. Insignia Group has been offering dealership solutions for selling accessories for over 20 years.

The Insignia Group Dealership Accessory Solution:

A Dealer-Specific URL
Assigned Dealer Success Consultant
Authentic OE & Aftermarket Data
Interactive, 3D Vehicle and Accessory Configurators
Manual Customization
Retail price $499 per month

Over time, Insignia Group services have proven to increase new car profits, lower sales associate turnover (due to higher compensation), and improve customer satisfaction through developing stronger dealership loyalty.

Don’t let another car sale happen without maximizing your opportunity to create more profit and happy customers!

IG SUITE