Despite the pandemic, a chip shortage, and inflation, the car business didn't shut down…completely. Instead, customers took to the internet to buy their cars, and dealerships adapted to meet that need.
“Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” - Peter Drucker
To lead a dealership or dealer group as the General Manager is to consistently raise the standard for every department. From the cleaning crew to the finance department, General Managers have the ability to command excellence that sets the store apart.
Consumers Want to Connect
The world is increasingly impersonal, with self-checkout, automated answering services, social media, and online shopping. It would be easy to assume consumers don’t care about a personal touch anymore. It turns out that’s not true.
An article from McKinsey & Co. states, “The Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.”
What does that mean for selling online? Here are a few things you can try:
- Connect with your customer with a welcome video.
- Include parts staff directory with a fun fact and photo about each to make them memorable.
- Utilize live chat with a person, not a bot!
- Show accessories on the vehicle for better understanding and visualization.
- Send personal follow-ups and thank you messages.
The internet sales department got the surprise of a lifetime in 2020, becoming center stage overnight.
The automotive industry is changed forever, and so is the role of the internet sales manager. As car sales continually evolve, internet sales managers can focus on the basics to remain competitive: getting more leads and an excellent staff to pursue them.
Here are five tips for running a successful department in 2022.
Many people don’t realize what a stressful job parts managers have.
Between the meticulous details, constant inquiries, cross-departmental conflict, and varying personalities on staff, it’s no wonder the parts manager keeps Goody’s Powder in their desk.
It doesn’t have to be that bad. Parts managers, consider this a virtual hug. Take control of your department by overcoming these four headaches.
The parts department catches a lot of flack.
Working in the parts department isn’t easy, and the relationship between parts and sales can be a harrowed one. Sometimes a great accessory sale upfront can fall apart in the back due to plain old poor communication.
If you’re a parts manager, there’s good news for you. You don’t have to fight an uphill battle in 2022. A good parts business strategy can turn your department into an untouchable powerhouse. Intrigued? Read on to find out how.
Whether you’re Papa’s Car Lot sitting on 1 acre or a corporate mega-store spanning multiple lots, you can boost your bottom line with accessory sales. It’s that simple. Accessories are a multi-billion dollar industry, largely unaffected by the pandemic. Selling them at the point of sale is a proven method of increasing PNVR. The caveat is this: dealerships who pitch accessories chaotically will stumble into success on occasion and overall miss the mark. A successful accessory program requires a process catered to your store. The good news—dealerships are quite accustomed to a process. While the exact flow will vary from store to store, many best practice fundamentals remain the same.