Blog

How to Use Insignia Group with Your Digital Retailer

Posted by Whitney Williams on Aug 22, 2022 3:22:11 PM

Despite the pandemic, a chip shortage, and inflation, the car business didn't shut down…completely. Instead, customers took to the internet to buy their cars, and dealerships adapted to meet that need. 

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Topics: Dealership, success

General Managers: How to be Great!

Posted by Whitney Williams on Jul 15, 2022 11:17:52 AM

Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” - Peter Drucker

To lead a dealership or dealer group as the General Manager is to consistently raise the standard for every department. From the cleaning crew to the finance department, General Managers have the ability to command excellence that sets the store apart.

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Topics: Dealership, success, parts manager, parts department

3 Things Parts Managers Should Know About Selling Online

Posted by Insignia Group on Jul 13, 2022 12:38:08 PM

 

Consumers Want to Connect

The world is increasingly impersonal, with self-checkout, automated answering services, social media, and online shopping. It would be easy to assume consumers don’t care about a personal touch anymore. It turns out that’s not true. 

An article from McKinsey & Co. states, “The Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.”

What does that mean for selling online? Here are a few things you can try:

  • Connect with your customer with a welcome video. 
  • Include parts staff directory with a fun fact and photo about each to make them memorable.
  • Utilize live chat with a person, not a bot!
  • Show accessories on the vehicle for better understanding and visualization. 
  • Send personal follow-ups and thank you messages.
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Topics: Dealership, success, parts manager, parts department

Success as an Internet Sales Manager in Automotive

Posted by Insignia Group on Apr 13, 2022 1:19:51 PM

The internet sales department got the surprise of a lifetime in 2020, becoming center stage overnight. 

The automotive industry is changed forever, and so is the role of the internet sales manager. As car sales continually evolve, internet sales managers can focus on the basics to remain competitive: getting more leads and an excellent staff to pursue them. 

Here are five tips for running a successful department in 2022.

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Topics: Dealership, success, tips, accessory sales, dealership internet sales manager

4 Parts Manager Headaches

Posted by Whitney Williams on Mar 9, 2022 12:01:37 PM

Many people don’t realize what a stressful job parts managers have. 

Between the meticulous details, constant inquiries, cross-departmental conflict, and varying personalities on staff, it’s no wonder the parts manager keeps Goody’s Powder in their desk. 

It doesn’t have to be that bad. Parts managers, consider this a virtual hug. Take control of your department by overcoming these four headaches. 

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Topics: Dealership, success, parts department

Putting Together a Parts Business Plan

Posted by Whitney Williams on Jan 13, 2022 3:46:06 PM

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The parts department catches a lot of flack. 

Working in the parts department isn’t easy, and the relationship between parts and sales can be a harrowed one. Sometimes a great accessory sale upfront can fall apart in the back due to plain old poor communication. 

If you’re a parts manager, there’s good news for you. You don’t have to fight an uphill battle in 2022. A good parts business strategy can turn your department into an untouchable powerhouse. Intrigued? Read on to find out how. 

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Topics: customers, success, parts manager, business plan

Are Your Auto Accessory Sales a Wreck?

Posted by Whitney Williams on Oct 18, 2021 1:45:52 PM

Whether you’re Papa’s Car Lot sitting on 1 acre or a corporate mega-store spanning multiple lots, you can boost your bottom line with accessory sales. It’s that simple. Accessories are a multi-billion dollar industry, largely unaffected by the pandemic. Selling them at the point of sale is a proven method of increasing PNVR. The caveat is this: dealerships who pitch accessories chaotically will stumble into success on occasion and overall miss the mark. A successful accessory program requires a process catered to your store. The good news—dealerships are quite accustomed to a process. While the exact flow will vary from store to store, many best practice fundamentals remain the same.

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Topics: Process Training, Dealership, accessories, success, accessory sales

The Perfect Road Trip Accessories

Posted by Whitney Williams on Jun 11, 2021 3:17:05 PM

Release the people!

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Topics: seasonal, customers, success

4 Ways Dealerships Keep Customers Away

Posted by Whitney Williams on Mar 24, 2021 11:13:12 AM

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Topics: Customer Retention, success

3 Strategies to Increase Dealership Customer Retention

Posted by Whitney Williams on Mar 11, 2021 4:37:43 PM

There’s no customer more coveted than the repeat customer. Now, more than ever, dealerships must stand out in the crowd and maintain a good reputation. Loyal customers achieve both those ends. Practice these three austrategies to keep your customers pleased. In turn, those loyal customers will refer their friends and utilize your store for all their automotive needs. 

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Topics: Increase Profits, Dealership, success