Accessories Sold This Teenager A Minivan

by Whitney Williams on Jun 29, 2020 3:30:00 PM

Eighteen-year-old Samantha Dorton is fresh out of high school. With a spirit of optimism, she initiated plans to leave the nest. Her first stop on the road to independence was a local dealership. Samantha’s mother, Khrystal Dorton,...

Three Accessory Packages To Support Social Distancing

by Whitney Williams on Jun 18, 2020 2:00:00 PM

As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was...

Attacking Margin Compression During A Pandemic

by Whitney Williams on May 7, 2020 12:30:00 PM

Margin compression matters now more than ever. As dealers adapt to selling cars digitally, or with skeleton crews, monthly sales volumes are on a slippery slope. Though our present industry reality is less than ideal, we aren’t...

The Twin Cities: A $12 Million Leader in Vehicle Personalization

by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for...

3 Ways To Maximize Your Accessory Sales This Black Friday

by Whitney Williams on Nov 28, 2019 10:00:00 AM

The stampede is coming, and they want a popcorn machine. It’s the Black Friday crowd. It’s the end-of-the-year-gimme-the-best-deal-been-waiting-since-summer shoppers. Yes, the opportunists are pitching their tents for Black Friday...

Meet the Data Team Driving Your Accessory Site

by Whitney Williams on Nov 19, 2019 2:00:00 PM

Do girls really run the world? One thing is for sure—they definitely run the Insignia Data Department. Meet the dynamic team of women responsible for the information you rely on to sell accessories. This group of girls keeps the world...

The Dreaded "No" Isn't So Bad When You Have A Plan

by Whitney Williams on Aug 15, 2019 3:30:00 PM

Isolating and overcoming objections is a key component of any sales process. The process of presenting and selling accessories at the point of sale is no different. Although we strive to make Vehicle Personalization a relaxed shopping...

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a...

Accessories Front And Center At Minnesota Dodge Of Burnsville

by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and...

JLR Charlotte Gets Creative To Motivate Staff

by Whitney Williams on Jun 20, 2019 12:00:00 PM

It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most...