Blog

It’s hard to imagine it now, but there were once dim days in the world of configurable assets. Dedicated salesmen and women persevered, selling accessories at the point of sale with little more than a digital catalog at their fingertips. Customers closed their eyes and tried hard to imagine roof racks on their new car or truck.

Taking a leap of faith, customers added said roof racks to their cart and gazed out into the sunset over a looming stack of paper we-owes, just imagining. A tumbleweed rolled by as coffee was delivered via cart and donkey. Yes, they were desolate days.

You talk, I’ll listen- Committed to helping, your dealership has many ways to communicate with Insignia. What are your options?

Selling accessories during every car deal is a great way to make extra money as a salesperson at your dealership. Insignia Group makes this accessory selling process seamless and customer friendly. But what if you have a question? Or maybe you’re not sure how to find a certain accessory? Insignia Group is here to help! Check out the 3 ways you can get in contact with Insignia Group and find out the best way to get any problem resolved.

Over the years, you may have talked to someone in Insignia’s customer care department 100 times, know their birthday, and even have an inside joke. You probably have an idea of who you think the voice on the other end of the phone is, or what they look like. Now you’ll know!  Let us introduce you to our Customer Care Experts (CCE) team dedicated to maintaining our level of ridiculous customer service.

Your customer relies on you for many things: your expertise, flexibility, free coffee, and detective skills.

It’s not up to the person walking in the dealership to know all the personalization options available that make their car driving experience safer, more fun, more fancy, more attractive, or more social media post-worthy. As a sales person, changing your mindset from pitching another product to educating the customer on their options will make a world of difference.

Truly, you’ll do your customer a disservice by not presenting them with useful and exciting accessories for the second largest purchase OF THEIR LIFE. No pressure--but how might one know what to suggest?

The force of gravity was my prediction for the industry from #SEMA16-Reflections. Indeed, SEMA 2017 was a display of gravity as the footprint of the show was bigger -- much bigger than last year -- bigger than #ever. 

The 2017 show stretched from the Westgate Resort (meaning actual booths in the Westgate convention halls) all the way to a new, temporary, Performance Hall located between the south hall and the Renaissance Hotel. Not to mention the expansion across Paradise Road in front of the north hall AND behind on Joe W Brown Drive. Pretty soon we will have vehicles and booths on the Wynn golf course! Is it possible for this show to be ANY bigger? (See my prediction at the end for 2018).

In honor of the upcoming celebration of all things automotive (more commonly known as SEMA), it’s time to test your knowledge of the kraken that is the accessory industry.

Vehicle personalization, a multi-billion dollar market, is widely untapped. Storefronts selling custom rims, tires, and window tint can exist solely because of dealership’s failure to provide those options to the customer before the customer leaves the showroom. Who wouldn’t want to take advantage of profit potential that spans every budget and background? From air freshener to lift kits, there’s something to be sold to everyone who walks in the door.

How savvy are you on the business of vehicle personalization? Test your knowledge with this three-question quiz.