The Dreaded "No" Isn't So Bad When You Have A Plan

by Whitney Williams on Aug 15, 2019 3:30:00 PM

Isolating and overcoming objections is a key component of any sales process. The process of presenting and selling accessories at the point of sale is no different. Although we strive to make Vehicle Personalization a relaxed shopping...

Tripled Sales Leads To Adventure Subaru Graduation

by Whitney Williams on Jul 24, 2019 4:00:00 PM

You may remember the story of Fayetteville’s Adventure Subaru, the dealer who tripped over a little loose board in the showroom otherwise known as $20,000 in accessory profit. Remember Adventure Subaru, Fayetteville, the dealer who...

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a...

3 Ways To Find Your New Accessories Champion

by Whitney Williams on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle...

Accessories Front And Center At Minnesota Dodge Of Burnsville

by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and...

JLR Charlotte Gets Creative To Motivate Staff

by Whitney Williams on Jun 20, 2019 12:00:00 PM

It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most...

Fred Anderson Toyota Raises The Bar In Dealership Success

by Whitney Williams on Jun 13, 2019 10:30:00 AM

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with...

New Guided Client Selling Like A Veteran

by Whitney Williams on May 21, 2019 9:00:00 AM

Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they...

Midwest Jaguar Land Rover Dealer Comes Out Swinging

by Whitney Williams on May 16, 2019 9:00:00 AM

Wisconsin’s Fields Jaguar Land Rover Waukesha came out of the gates swinging on accessory sales! Linking up with the Insignia team just a few short months ago in December, the entire dealership embraced the opportunity set before them...

Toyota Dealer Accessory Sales In High Gear In Twin Cities

by Whitney Williams on Mar 27, 2019 11:40:00 AM

The Twin Cities Carlson Toyota is kicking accessory sales into high gear with a strategy focusing on best practice tips. Carlson Toyota has been on Insignia’s Guided Development program since 2016. The Guided Development program joins...