3 Ways To Find Your New Accessories Champion

Posted by Insignia Group on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle personalization.

Whether you go the route of a dedicated accessory manager, utilize an emerging leader from your sales team, or mix the two methods together, the key to your success is a well-laid process.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Word Tracks, Reducing Turnover, Increase Profits, Vehicle Personalization, staff, sales team, accessory program, accessories installations, F&I, Best Practice, Accessories sales, increase sales, we-owe, preload, Aftermarket, OE, salesman, building, guided, profit

3 Ways To Put Your Preload Program To Work For You

Posted by Whitney Williams on Feb 13, 2019 12:15:00 PM

In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom.

Jokes aside, this really is a common theme that dealers are often getting snagged on.  We all know that vehicle personalization is a multi-billion dollar industry, but with popular vehicles preloaded on the lot and showroom floor, dealers shy away from bringing up additional add-ons to their customer. The result? The customer just buys what they need somewhere else.

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Topics: Accessories System, Sales Best Practices, Customer Retention, Word Tracks, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, staff, sales, accessory program, Best Practice, drive, Accessories sales, Insignia Group, Land Rover, Jaguar, increase sales, we-owe, preload

Use Google To Figure Out Which Car Accessories To Offer

Posted by Jason Lancaster on Jan 8, 2019 1:15:00 PM

In a previous post, we talked about using Google Trends and Instagram hashtag searches to determine which accessories are most popular with vehicle owners. In this post, we'll talk about using data from Google Ads to make decisions about specific products to offer, learn which brands consumers prefer, and more.

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Topics: Word Tracks, Vehicle Personalization, sales, millennials, eCommerce, Best Practice, success, creative, reatailers, content

Mustang: Vehicle Personalization's Mama

Posted by Whitney Williams on Jan 8, 2016 12:16:56 PM

The original. The 60’s coined the phrase “Do your own thing”, and the 1964 debut of the Ford Mustang made personalization an American legend. If Mustang hype lives on 52 years later (and Mustang hype does live on), imagine the ripple effect that personalization has had on the competition. We know Mustang and Camaro have been competing for years, but aren’t all OE’s in competition to produce the top selling vehicle?

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Topics: Word Tracks, Increase Profits

Accessory sales word track example to appeal to manual drivers

Posted by Insignia Group on Aug 19, 2014 10:00:00 AM

As another way to show our commitment to helping you make more by selling accessories, Insignia Group provides easy-to-use word track examples. The use of these word tracks can help you verbally transition from the sale of the vehicle to selling accessories. Getting to know your customer during the car buying experience will help you understand their lifestyle, making it easier to determine what accessories are the best fit. 

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Topics: Sales Best Practices, Word Tracks, Presentation Tools

Word track example: value in personalizing at the dealership

Posted by Insignia Group on Jul 21, 2014 9:00:00 AM

DVDs in the family minivan almost seem like a must have these days, particularly for families with young children. How do you convince customers to get their DVD players installed at the dealership, rather than purchasing on eBay? Here is a word track to point out the benefits of headrest DVD systems installed at the dealership.

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Topics: Word Tracks, Presentation Tools, Process Training

5 popular aftermarket accessories and how to sell them

Posted by Insignia Group on May 9, 2013 8:00:00 AM

If you are in a dealership that has an accessories profit center, you already understand the revenue potential. Consumers are constantly looking for ways to personalize everything from electronics like iPads to automobiles. As a result, aftermarket is a billion dollar industry that continues to grow.
New products are popping up everywhere. It’s exciting for the dealership because it means more revenue opportunities. It can also be overwhelming to know how to present them. Here are the 5 most popular aftermarket accessories and word tracks to help you sell!

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Topics: Accessories System, Word Tracks, Presentation Tools, Improve CSI, Increase Profits

Word Tracks: A Proven Method for Selling Accessories

Posted by Insignia Group on Apr 9, 2012 8:00:00 AM


Every successful sales organization uses word tracks, sometimes called sales scripts. Talking off the cuff is chaotic, and may lead to a “Tommy Boy”-esque presentation of awkwardness. Strategic word tracks train new employees to sell with confidence. They can aid in transitions and overcome objections that might otherwise derail a sale. Insignia Group has years of experience with a multitude of dealerships covering nearly every brand. From mega-dealer groups to small family-owned stores, the need for word tracks is common in all stores. Over the years, this best practice tip has been refined by trial and error. Dealerships that bring in hundreds of thousands of dollars in accessory sales use sales scripts every day. Insignia Group alone has dealerships doing a million dollars or more, a year, by selling accessories at the point of sale. 

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Topics: Sales Best Practices, Word Tracks, Process Training