3 Ways To Find Your New Accessories Champion

by Whitney Williams on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle...

3 Ways To Put Your Preload Program To Work For You

by Whitney Williams on Feb 13, 2019 12:15:00 PM

In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom. Jokes aside, this really is a common theme that dealers...

Use Google To Figure Out Which Car Accessories To Offer

by Jason Lancaster on Jan 8, 2019 1:15:00 PM

In a previous post, we talked about using Google Trends and Instagram hashtag searches to determine which accessories are most popular with vehicle owners. In this post, we'll talk about using data from Google Ads to make decisions...

5 reasons why Hyannis Toyota is a prime example of how accessory sales should work

by Whitney Williams on Aug 17, 2018 11:30:00 AM

Long ago when the Mayflower landed, weary pilgrims climbed out of the boat and onto Cape Cod. It is rumored that this location is where famous explorer John Smith prophesied that Massachusetts would be the home of a wise ruler who...

Mustang: Vehicle Personalization's Mama

by Whitney Williams on Jan 8, 2016 12:16:56 PM

The original. The 60’s coined the phrase “Do your own thing”, and the 1964 debut of the Ford Mustang made personalization an American legend. If Mustang hype lives on 52 years later (and Mustang hype does live on), imagine the ripple...

Accessory sales word track example to appeal to manual drivers

by Insignia Group on Aug 19, 2014 10:00:00 AM

As another way to show our commitment to help you make more by selling accessories, Insignia Group provides easy to use word track examples. The use of these word tracks can help you verbally transition from the sale of the vehicle to...

Best practices: word tracks for hotsellers

by Insignia Group on Aug 5, 2014 8:30:00 AM

Featured Automotive Accessory: Window Tint As another way to show our commitment to help you increase profit through accessoery sales, Insignia Group provides easy to use word track examples. Some of our customers have experienced as...

Word track example: value in personalizing at the dealership

by Insignia Group on Jul 21, 2014 9:00:00 AM

DVDs in the family minivan almost seem like a must have these days, particularly for families with young children. How do you convince customers to get their DVD players installed at the dealership, rather than purchasing on eBay?...

5 popular aftermarket accessories and how to sell them

by Insignia Group on May 9, 2013 8:00:00 AM

If you are in a dealership that has an accessories profit center, you already understand the revenue potential. Consumers are constantly looking for ways to personalize everything from electronics like iPads to automobiles. As a...