Get Game Day Ready With A Seasonal Accessory Shake Up

by Whitney Williams on Sep 13, 2019 9:30:00 AM

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would...

Incentives Makes The Accessory World Merry Go 'Round

by Whitney Williams on Aug 27, 2019 8:30:00 AM

Vehicle Personalization can be a profitable endeavor for every department.  Getting your sales team excited about your Vehicle Personalization program requires a consistent commission structure. How can your dealership decide what’s...

The Dreaded "No" Isn't So Bad When You Have A Plan

by Whitney Williams on Aug 15, 2019 3:30:00 PM

Isolating and overcoming objections is a key component of any sales process. The process of presenting and selling accessories at the point of sale is no different. Although we strive to make Vehicle Personalization a relaxed shopping...

Tripled Sales Leads To Adventure Subaru Graduation

by Whitney Williams on Jul 24, 2019 4:00:00 PM

You may remember the story of Fayetteville’s Adventure Subaru, the dealer who tripped over a little loose board in the showroom otherwise known as $20,000 in accessory profit. Remember Adventure Subaru, Fayetteville, the dealer who...

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a...

3 Ways To Find Your New Accessories Champion

by Whitney Williams on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle...

Fred Anderson Toyota Raises The Bar In Dealership Success

by Whitney Williams on Jun 13, 2019 10:30:00 AM

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with...

New Guided Client Selling Like A Veteran

by Whitney Williams on May 21, 2019 9:00:00 AM

Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they...

Toyota Salesman Attracting Customers Nationwide

by Whitney Williams on May 7, 2019 12:30:00 PM

What do Motor Trend channel, Jay Leno’s garage, and Toyota Jeff have in common? They’re all successful YouTubers.   Don’t know Toyota Jeff? Looking him up may change your automotive career and leave you with a few tidbits that sprung...

Why OE And Aftermarket Should Rule Your Dealership

by Whitney Williams on Apr 10, 2019 11:30:00 AM

When it comes to deciding how to stock your electronic accessory catalog, the name of the game is “both/and”. Yes, OE and aftermarket accessories are the new Ying and Yang, existing in perfect harmony within your parts department. As...