The Top 3 Places To Link Your Accessory Site

by Whitney Williams on May 21, 2020 4:00:00 PM

As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make...

Attacking Margin Compression During A Pandemic

by Whitney Williams on May 7, 2020 12:30:00 PM

Margin compression matters now more than ever. As dealers adapt to selling cars digitally, or with skeleton crews, monthly sales volumes are on a slippery slope. Though our present industry reality is less than ideal, we aren’t...

You Don't Have To Be Lucky To Sell Accessories

by Whitney Williams on Mar 17, 2020 2:30:00 PM

St. Patrick’s Day has got us all toting rabbit’s feet. Donning green from head to toe, decorating our cubicles with four leaf clovers, and holding out hope for uncommon luck--all while being largely unsure of what we’re observing on...

Love Is On The Road

by Whitney Williams on Feb 13, 2020 9:30:00 AM

Ahh, Valentine's Day. Love is in the air—$18.2 billion worth. America is love sick, and it’s time the automotive industry snatched that love out of the air and put it on the road. Love is blind but car buyers are not, and there are...

The Twin Cities: A $12 Million Leader in Vehicle Personalization

by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for...

3 Ways To Lose The Wait In 2020

by Whitney Williams on Jan 17, 2020 1:15:00 PM

It’s the most common New Year’s resolution year after year: lose the weight. Shed that which is unwanted and not serving you. Lean out, get stronger, increase longevity. This annual commitment resounds all over the world and it’s no...

3 Ways To Maximize Your Accessory Sales This Black Friday

by Whitney Williams on Nov 28, 2019 10:00:00 AM

The stampede is coming, and they want a popcorn machine. It’s the Black Friday crowd. It’s the end-of-the-year-gimme-the-best-deal-been-waiting-since-summer shoppers. Yes, the opportunists are pitching their tents for Black Friday...

2 Ways to Choose an Accessory Champion to Set Up Your Success

by Whitney Williams on Nov 21, 2019 11:00:00 AM

The task of selecting an accessory champion for your dealership can be harrowing. There’s no one-size-fits-all approach and without a compass, dealers may find their accessory program suffering. To begin, management should examine...

Meet the Data Team Driving Your Accessory Site

by Whitney Williams on Nov 19, 2019 2:00:00 PM

Do girls really run the world? One thing is for sure—they definitely run the Insignia Data Department. Meet the dynamic team of women responsible for the information you rely on to sell accessories. This group of girls keeps the world...

No Tricks, All Treats This Halloween

by Whitney Williams on Oct 31, 2019 11:00:00 AM

You know what’s terrifying? The amount of high fructose corn syrup America will eat today. There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer...