Your Response to COVID-19 Will Set You Apart

by Whitney Williams on Sep 17, 2020 4:35:11 PM

No dealership has escaped the evolution of the automotive industry due to COVID-19. Since the onset of the pandemic, businesses around the globe have had to respond accordingly. As the world slowly re-opened in a new way, consumers...

3 Aftermarket Summer Trends That Yield A Serious Harvest

by Whitney Williams on Sep 3, 2020 1:45:00 PM

Every season is alive with possibilities. Yes, even in 2020. Strategizing with the turning of the tides can make the difference for your bottom line. What should you do during the summer of an already dramatic year? The same thing you...

The Case For Consulting, and Other Cold Hard Facts

by Whitney Williams on Aug 12, 2020 3:30:00 PM

Blazing a trail for a successful accessory program requires strategy. As surely as a new hire needs training, molding an accessory program calls for similar attention. Is outsourcing really valuable? Can a dealership with a strong...

3 Ways To Capitalize On July's Tax Day

by Whitney Williams on Jul 29, 2020 1:30:00 PM

If there’s one thing we’ve learned from the first half of 2020, it’s that toilet paper was never the answer. That in mind, we press on, looking first to survive, then creatively thrive. July, which is about level four of Jumanji, has...

The Top 3 Places To Link Your Accessory Site

by Whitney Williams on May 21, 2020 4:00:00 PM

As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make...

Attacking Margin Compression During A Pandemic

by Whitney Williams on May 7, 2020 12:30:00 PM

Margin compression matters now more than ever. As dealers adapt to selling cars digitally, or with skeleton crews, monthly sales volumes are on a slippery slope. Though our present industry reality is less than ideal, we aren’t...

You Don't Have To Be Lucky To Sell Accessories

by Whitney Williams on Mar 17, 2020 2:30:00 PM

St. Patrick’s Day has got us all toting rabbit’s feet. Donning green from head to toe, decorating our cubicles with four leaf clovers, and holding out hope for uncommon luck--all while being largely unsure of what we’re observing on...

Love Is On The Road

by Whitney Williams on Feb 13, 2020 9:30:00 AM

Ahh, Valentine's Day. Love is in the air—$18.2 billion worth. America is love sick, and it’s time the automotive industry snatched that love out of the air and put it on the road. Love is blind but car buyers are not, and there are...

The Twin Cities: A $12 Million Leader in Vehicle Personalization

by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for...

3 Ways To Lose The Wait In 2020

by Whitney Williams on Jan 17, 2020 1:15:00 PM

It’s the most common New Year’s resolution year after year: lose the weight. Shed that which is unwanted and not serving you. Lean out, get stronger, increase longevity. This annual commitment resounds all over the world and it’s no...