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What can one of the most popular burger joints teach your dealership about Vehicle Personalization?
Simple: everybody wants it their way. Personalization is king, and customizing is always a good idea. Right now, dealerships everywhere need all the good ideas to adapt to the times—such as building packages that allow you to display your brand’s personality—while enticing customers. Custom packages can be fluid, seasonal, brand loyal, fun, quirky, and a host of other things.
Topics: Marketing, Dealership, accessories, sales, customers, success, Accessories sales, tips, preload, Aftermarket
Margin Compression? Missing gross profit? Want to pocket more cash?
Can you do it without selling any additional cars?
Regardless of the year-to-year ebb and flow of vehicle sales, Vehicle Personalization is a great way to increase revenue and deepen your profits...or pockets!
Topics: Increase Profits, Accessories sales, we-owe, preload, Gross profit, customer experience
Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would change the world.
Topics: Accessories System, Dealership, Vehicle Personalization, accessories, Showroom, seasonal, customers, tips, creative, increase sales, preload, Aftermarket, building, dealer, Gross profit, profit, cash
When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle personalization.
Whether you go the route of a dedicated accessory manager, utilize an emerging leader from your sales team, or mix the two methods together, the key to your success is a well-laid process.
Topics: Accessories System, Sales Best Practices, Customer Retention, Word Tracks, Reducing Turnover, Increase Profits, Vehicle Personalization, staff, sales team, accessory program, accessories installations, F&I, Best Practice, Accessories sales, increase sales, we-owe, preload, Aftermarket, OE, salesman, building, guided, profit
When it comes to deciding how to stock your electronic accessory catalog, the name of the game is “both/and”. Yes, OE and aftermarket accessories are the new Ying and Yang, existing in perfect harmony within your parts department. As a best practice tip, strategically lay out your physical and on-screen display with OE’s most likely to succeed, and fill in the gaps with wisely sourced aftermarket.
Topics: Accessories System, Sales Best Practices, Dealership, Vehicle Personalization, accessories, brand loyalty, Educate, Best Practice, Accessories sales, configurator, preload, Aftermarket, OE
In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom.
Jokes aside, this really is a common theme that dealers are often getting snagged on. We all know that vehicle personalization is a multi-billion dollar industry, but with popular vehicles preloaded on the lot and showroom floor, dealers shy away from bringing up additional add-ons to their customer. The result? The customer just buys what they need somewhere else.
Topics: Accessories System, Sales Best Practices, Customer Retention, Word Tracks, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, staff, sales, accessory program, Best Practice, drive, Accessories sales, Insignia Group, Land Rover, Jaguar, increase sales, we-owe, preload
