If Vehicle Personalization were personified, he’d be a man in his 30s. Think — former military, total gearhead, unmatched drive (pun intended), and always learning. We’d name him Grady Cooper. Actually, his mother named him Grady Cooper. Meet the Special Projects Manager at Step One Automotive Group in Crestview, Florida. Yes, the embodiment of Vehicle Personalization is not a myth, but a man, and he hails from the Sunshine State.
As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was happening, kids’ birthday parties morphed into drive-by parades. Campgrounds closed and truck beds became the go-to spot for a night under the stars.
Topics: Presentation Tools, Improve CSI, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Dealership, accessories, Showroom, accessory program, seasonal, accessories installations, Educate, success, Accessories sales, creative, Digital Retailing, COVID-19, Social Distancing
The task of selecting an accessory champion for your dealership can be harrowing. There’s no one-size-fits-all approach and without a compass, dealers may find their accessory program suffering. To begin, management should examine both process and store volume to determine who to lean on as the personalization expert.
Topics: Sales Best Practices, Improve CSI, Process Training, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, customers, Best Practice, Accessories sales, tips, increase sales, salesman, profit, consulting, customer experience
You know what’s terrifying? The amount of high fructose corn syrup America will eat today.
There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer experience.
This Halloween, lavish every customer that darkens your doors with sweet goodness--even the witchy ones.
Topics: Customer Retention, Presentation Tools, Improve CSI, Customer Success, Dealership, Vehicle Personalization, accessories, Showroom, sales, accessory program, seasonal, customers, creative, increase sales, dealer, profit
Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they make leaps and bounds in record time. Vehicle Personalization Expert, Kurt Daughtery, is the proud father and is already predicting this kid puts himself through college as we all stand in awe of the remarkable progress they’ve made in their first full month using the program.
Topics: Accessories System, Sales Best Practices, Customer Retention, Improve CSI, Service Conversions, Reducing Turnover, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, salesman, dealer, mopar, guided
As an Insignia VPE, I do a lot of training during my guided visits. I emphasize the same lesson when training associates with proven success and those who have never presented Vehicle Personalization before: consistency of presentation. To be victorious you have to show up first.
I don’t care what kind of experience you’ve had with the customer. Make a Vehicle Personalization presentation! According to industry statistics, 9/10 of your customers WILL personalize their vehicle within 90 days of purchasing it with anything from fuzzy dice to a truck cap. Why not offer them all the opportunity to integrate it into their purchase?
Topics: Sales Best Practices, Customer Retention, Improve CSI, Increase Profits, Customer Success, accessories, Showroom, staff, sales team, sales, Educate, customers, F&I, Best Practice, service, Insignia Group, configurator, increase sales
Our “have it your way” society is hungry for more monogram stickers, a broader array of window tint options, engines that purr in another language, and decoupage. Dealer principals all over America are behind closed doors pouring over staggering statistics about vehicle personalization. Some laugh with delight, others cry at the seemingly insurmountable behemoth.
Whether you find joy or sorrow in the multi-billion dollar “uniquely mine” industry, one thing remains true: this consumer trend isn’t going away. So how can a dealer effectively keep climbing a mountain that’s still growing? Stay active, grasshopper.
Accessorizing at the point of sale taps into a multi-billion dollar industry.
Individualism is growing like kudzu and there’s no place for a well-meaning base model to hide. In our “have it your way” society, there are over 30 shades of white paint selections for your new bathroom, a monogram for everything you own, and one too many shows dedicated to making a consumer’s house “more you.”
Automotive is no exception with vehicle personalization clocking in as a $200 billion dollar industry (plus or minus a few billion, but who’s counting?). In 2018 there’s not a dealership in the country, from corporate mega complex to mama and papa’s discount Ford store, that can afford to ignore personalization and we’re here to help you pull this thing off.
The we-owe document is a staple of the automotive world. This invaluable document originated out of a need to protect both dealer and customer, but stacks of paper documents leave both parties wanting.
Documentation is the key to professionalism and protection, so why take any risks when it comes to such an important step in the sale? Effectively protecting the dealership’s interest and providing that same comfort for your client saves time and confusion for all involved.
It’s time to bury the paper we-owe for good.
Topics: Accessories System, Customer Retention, Improve CSI, Process Training, Dealership, Vehicle Personalization, accessories, Educate, customers, eCommerce, Best Practice, success, Accessories sales, configurator, online catalog, increase sales, we-owe
Thinking about selling auto parts online for the first time? Online parts sales are growing steadily year over year, and this growth is expected to continue for several years. Consumers are more accustomed to buying parts and accessories online, and the tools for selling parts and accessories online have never been better.
Still, while it's a great time to start selling parts and accessories online, it's also difficult for new ecommerce retailers to get established. If you're a first time "etailer," there are some things you can do to maximize your odds of success and avoid common mistakes.