Insignia Announces 2017 Million Dollar Challenge Coin Dealerships

Posted by Insignia Group on Feb 8, 2018 10:30:00 AM

February 8th, 2018 ROCK HILL, SC -- Insignia Group LC, the industry leader for accessory sales process consulting and configurator software, announced the winners of its annual Million Dollar Challenge Coin. Each year Insignia honors dealerships selling more than one million dollars in Vehicle Personalization (accessory sales) in their dealerships over the previous year (2017).

To qualify for Insignia’s distinction, the dealership must sell more than one million dollars in accessory parts through the dealership's showroom sales process. These sales exclude e-commerce sales made through the dealership's online efforts.

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Topics: Toyota of Braintree, Challenge Coin, Jeff Belzer, Mountain State, Sonic Dealership, Mark Miller Toyota, Educate, Rudy Luther, Luther Brookdale, Ken Garff, Larry Miller Toyota, Smart Motors, Beaverton Toyota, Michaels Toyota Bellevue

Ken Garff Chrysler Dodge Jeep Ram Receives 2016 Challenge Coins

Posted by Whitney Williams on Aug 10, 2017 2:05:35 PM

Watch Insignia’s David Stringer present Insignia Challenge Coins to Jonathan Murray and Jessica Thompson of Ken Garff Chrysler Dodge Jeep Ram.

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Topics: Accessories System, Presentation Tools, Increase Profits, Dealership, Challenge Coin, Jeep, Dodge, Chrysler, Ram, Vehicle Personalization, accessories, Showroom

Remarkable insight at the Mark Miller Toyota pep rally

Posted by Whitney Williams on Jun 22, 2017 2:02:53 PM

“This is absolutely a team effort,” says General Manager Bill Niemann, surrounded by his showroom staff and accessories team

Mark Miller Toyota of Salt Lake City, Utah, reached a milestone in 2016. For the first time in the duration of their accessory program, the dealership clocked over one million in accessory sales in the showroom. Reaching this level requires diligence, and as per norm, we were interested to find out the driving force in this store. As the entire sales team gathered for the presentation of the Insignia challenge coin, the inspiring support within this store proved itself evident as the foundation for success.

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Topics: Increase Profits, Toyota, Dealership, Challenge Coin, accessories, sales team, Mark Miller Toyota

Tufankjian Toyota: Loyalty Builds a Lasting Foundation

Posted by Whitney Williams on Jun 15, 2017 2:00:00 PM

We have all seen the empires built in a day: pop-up fads bringing mega success that are here today and gone tomorrow. The lure of getting rich quick can lead organization’s astray from taking the proper steps, like adequate preparation and training, before launching a new program.

Toyota of Braintree in Braintree, Massachusetts didn’t take the bait. From the beginning, the Toyota dealer committed to waylaying fast results and laying a solid foundation to build upon. Month over month, the dealer built their personalization program--and their labor hasn’t been in vain. Toyota of Braintree, the longest standing member of Insignia’s million dollar club, just marked their sixth year of over a million dollars in accessory sales in the showroom.

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Topics: Accessories System, Increase Profits, Toyota of Braintree, Toyota, Dealership, Challenge Coin, Vehicle Personalization, Showroom, sales

Sonic dealership continues high-volume pace using accessories strategy

Posted by Whitney Williams on May 23, 2017 2:10:00 PM

If there were a school for how to master this car dealership thing, you’d read about Denver’s Mountain States Toyota in the history book. Consistent vision. Unrivaled dedication to the success of each team member. Well over two million dollars in accessory sales for two years running.

General Sales Manager Sean Kramer reflects on the incredible accomplishments of Mountain States Toyota.

"We’ve seen tremendous growth in sales volume and accessory sales since implementing our Insignia process about two and a half years ago,” Kramer explains.

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Topics: Accessories System, Sales Best Practices, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Toyota, Dealership, Challenge Coin, Vehicle Personalization, accessories, Showroom, Mountain State, Sonic Dealership

Luther Brookdale Toyota: "Be our guest...not our hostage"

Posted by Whitney Williams on May 2, 2017 10:59:07 AM

Step into the dealership showroom at Luther Brookdale Toyota, and you’ll be swept away with hospitality. Every car buyer will meet one of two personable, professional delivery coordinators. The delivery coordinator will get to know the customer more personally as the buyer enjoys a tour of the facility. The buyer gets familiar with the place to which he or she will return for service for years to come. By the time the customer is familiar with the entire store, he or she will be familiar with the tour guide, too. That comfort and relaxation translates right into the accessory presentation, tucked away in the quiet of the coordinator’s office.

 

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Topics: Accessories System, Sales Best Practices, Challenge Coin, Vehicle Personalization, accessories

Accessories Goes "In-House" - "We Aren't Turning Them Over to Anyone Else."

Posted by Whitney Williams on Mar 30, 2017 3:44:22 PM

“Customers want to be taken care of, and we want to give them that option here--all in one place,” says Cole Hawkins, accessories sales manager at Jeff Belzer’s Automotive.

As we delivered our first several 2016 Insignia Challenge Coins, a theme emerged: “all in one place.”

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Topics: Accessory News, Challenge Coin, Vehicle Personalization, accessory program

Fully loaded team pulls out the big guns on accessories

Posted by Whitney Williams on Apr 28, 2016 1:31:29 PM

Jeff Belzer's of Lakeville, Minnesota is building an enterprise in its showrooms. The dealership has three showrooms.  They sell Chevrolet, Kia and Chrysler, Dodge, Jeep, and Ram.  Belzer's has a fully loaded team of accessory sales consultants, car salesmen that support and complement the process, and a fully bloomed operation. Get used to hearing this dealership’s name.  Jeff Belzer's was a million dollar club member in 2015, and it is a multi-million jet setter in 2016.

Accessory Sales Manager Creed Medvec, Insignia President David Stringer, and Accessory Sales Manager Cole Hawkins

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Topics: Dealership, Challenge Coin, Jeep, Dodge, Chrysler, Ram, Jeff Belzer, Chevrolet, Kia, Vehicle Personalization

It takes more than a frog to sell accessories!

Posted by Whitney Williams on Apr 21, 2016 12:37:19 PM

Sometimes you have to kiss a few frogs before you settle on the prince. Rudy Luther Toyota, of Golden Valley, MN, can attest to the difference in trying other accessory selling systems in comparison to the Insignia system. After settling in with Insignia, the dealership found this system fit its style and streamlined communication among departments. When they found their rhythm, the store personnel also found themselves in the million dollar club.


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Topics: Toyota, Challenge Coin, Vehicle Personalization, accessories

Strategy for Volume Dealer Goal for Colorado = Vehicle Personalization

Posted by Whitney Williams on Mar 31, 2016 10:30:00 AM
Sometimes headlines write themselves.
 
That's what happened when we sat down with Sean Kramer, New Car Director at Mountain States Toyota of Denver, CO. Kramer was visiting Insignia's hometown of Charlotte, NC, for Sonic Automotive General Manager Training. (This guy is going places.) He recounted why Mountain States decided to get in big with selling accessories.
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Topics: Toyota, Dealership, Challenge Coin, Vehicle Personalization