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Who Really Drives a Successful Accessory Sales Program?

Posted by Insignia Group on Jan 22, 2026 5:35:15 PM

When dealers start to think about growing (or launching) an accessory program, the conversation often turns to tools, training, or incentive programs. The reality is, the success of an accessory sales process doesn’t hinge on software or salespeople—though these are important factors. The true essence of success lies with leadership, and more specifically, sales managers.

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Topics: Dealership, sales team, Best Practice, Accessories sales, general manager, sales manager