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Trey Bodwin

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The A.R.T of Automotive

Posted by Trey Bodwin on Jul 17, 2018 1:30:00 PM

Changes made to image. Courtesy of  Haiden Goggin. license information here

Car buyers like to feel good about their investment - and if you’re running a dealership you wouldn’t have it any other way. Customers in the market for purchasing a vehicle have more buying options than ever before. The convenience of the internet has led to streamlined transactions, rather than a car buying experience.

Subaru of Clear Lake Parts manager Nick Heidaker expresses the importance of an accessories program at his store, “Our customers find value in personalizing their vehicles—it also gives us a chance in parts/service to meet the customer before their first service appointment.”

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Topics: Accessories System, Sales Best Practices, Customer Retention, Increase Profits, Toyota, Dealership, Vehicle Personalization, accessories, Showroom, accessory program, Educate, customers, Best Practice, success, sans marcos toyota

3 Rules to Jump Start Your Accessory Sales

Posted by Trey Bodwin on Mar 16, 2018 2:00:00 PM

Getting started with accessory sales can be overwhelming. You want to capitalize on the profits Vehicle Personalization offers, but you don’t know where to start.  We’ve got good news--there’s one simple technique that will tackle your major focuses and gain big results from all departments: the rule of three. Stocking accessories in threes reaps three major benefits. 

As a general manager or dealer principle, you’re all about increasing gross profit for your dealership while keeping laser focus on great CSI. Today’s customers are happy when they get what they want, and quickly. With Vehicle Personalization, your dealership can deliver on both demands with the rule of three.

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Topics: Sales Best Practices, Increase Profits, Marketing, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, accessories installations, customers

Top 3 Reasons F&I Managers Need Accessory Sales

Posted by Trey Bodwin on Jan 25, 2018 12:00:00 PM

*updated 9/1/2021

The Vehicle Personalization beast is growing—and it needs more room. Your showroom isn’t big enough to contain the accessory sales mammoth anymore. Personalization is stretching its limbs into F&I, and your finance manager ought to receive Godzilla with open arms. While it’s a widely known fact that accessorizing vehicles at the point of sale benefits your bottom line and your customer, the benefit to all departments is less commonly agreed upon. There’s a misconception when it comes to F&I.


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Topics: Sales Best Practices, Increase Profits, Customer Success, Dealership, Vehicle Personalization, accessories, sales team, accessories installations, F&I