Blog

3 Ways You're Missing Auto Digital Retailing Sales

Posted by Whitney Williams on Oct 12, 2021 10:38:01 AM

The rapid adoption of automotive digital retailing kept the doors open for many stores in 2020. Raking in over $230 billion, experts predict explosive growth in digital retailing throughout the decade. Today, it's more important than ever to outfit your website with advanced digital retailing capabilities to cater to the masses online. Digital retailing is more than pictures of a car and a contact form; it's the ability to buy a car from start to finish online. Dealerships are no longer able to avoid digital retailing if they want to compete in the market. As the industry adapts, dealerships can avoid common mistakes that will affect their DR sales.

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Topics: Customer Success, accessories, tips, Digital Retailing

5 Things Parts Managers Don’t Know

Posted by Whitney Williams on Oct 11, 2021 12:04:07 PM

Being a successful parts manager requires constant pivoting. Selling, pricing, receiving, inventory management, and ordering are all in a day's work. Throw in a pandemic with a chip shortage, and it's a whole new world. 

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Topics: tips, parts manager

Top 10 Car Tech Accessories for 2021

Posted by Whitney Williams on Aug 16, 2021 12:54:04 PM

The year was 2009, and I'd just moved to the big city for my first job out of college. Sporting a pink razor flip phone, I was ready to take on my first sales territory. The problem was, I didn't know how to get there. So a co-worker loaned me his TomTom navigation system, gave me a crash course in how to use it, and I set out into the world. 

Fast forward a couple of decades, and we're projecting navigation onto our dash—after getting in a car that we started from inside. The kids are watching YouTube videos in the back seat, and we're holding a casual conversation with Alexa as we merge onto the freeway. Those are just the basics, of course. 

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Topics: Accessory News, Dealership, accessories, tips

Vehicle Accessories Are Key To Dealership Customer Retention

Posted by Whitney Williams on Mar 15, 2021 1:43:03 PM

Make no mistake: customer retention is a full-time job. The process of cultivating and maintaining loyal customers should be emphasized as highly as the sales process itself. There are many opportunities, between introduction and post-sale, to build a lasting relationship with a customer. So many of those opportunities involve Vehicle Personalization. From building rapport as you start at the trade, or inviting customers to relax between F&I, as well as offering a tune-up service six months later—accessories are integrated in all of it. This makes personalization the key to customer retention. 

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Topics: Customer Retention, tips, customer experience

5 Ways Dealerships Can Improve Local Marketing

Posted by Whitney Williams on Feb 19, 2021 12:33:50 PM

Who better to focus your efforts on than the prospect in your backyard? Local marketing is a form of both traditional and digital marketing that dealerships need to be heavily involved in, if they want to compete for the market share of the automotive industry, in 2021. 

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Topics: Marketing, Dealership, tips

Are You Using Vehicle Accessories to Bring in Sales Leads?

Posted by Whitney Williams on Feb 10, 2021 4:25:52 PM

When it comes to using Vehicle Personalization to increase revenue, there is more than one way to skin this highly accessorized cat. Offering accessories at the point-of-sale is sure to add to your front end gross, so what about using accessories to get the customer in the door in the first place? Here are some ideas. 

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Topics: Marketing, Accessories sales, tips

4 Automotive Marketing Trends To Watch in 2021

Posted by Whitney Williams on Feb 5, 2021 10:24:08 AM

Here's hoping 2021 won't throw us for quite the loop that 2020 did while we prepare for precisely that. Now is the time to get in the game with these evolving automotive marketing trends.

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Topics: Marketing, tips

What Dealerships Can Learn From Blockbuster

Posted by Whitney Williams on Jan 27, 2021 3:02:12 PM

The year was 1997. Blockbuster looked down from its throne to scorn the new court jester. The jester danced with enthusiasm and grit, smiling warmly at the King of Video Rental. Blockbuster rolled its eyes and signed off on a late fee for Good Will Hunting. There are a few details to spare, but the King later died a tragic death. The jester took the throne, and quadrupled the kingdom. The jester is Netflix, and his legend is clear: don’t get too comfortable or the joke is on you.

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Topics: Dealership, Vehicle Personalization, Best Practice, tips, customer experience

Cyber Monday is for Vehicle Sales Too!

Posted by Insignia Group on Nov 30, 2020 3:35:00 PM

If COVID-19 hasn’t convinced car dealers of the necessity of a vibrant online retail presence, maybe Cyber Monday 2020 will. Even before the pandemic, Cyber Monday was growing as the virtual twin (literally!) of Black Friday. Cyber Monday emerged as shoppers logged online the Monday after Thanksgiving to check store websites for any missed deals from Black Friday. 

Adobe Analytics, a marketing data software company, is predicting—in spite of or due to the pandemic—that Cyber Monday 2020 (Nov. 30) will garner $12.7 billion in online sales, up from the $9.4 billion in e-commerce in 2019.

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Topics: Dealership, Vehicle Personalization, accessories, customers, success, tips, creative, profit, COVID-19, Social Distancing, cyber monday

Three Ways to Treat the Whole Store This Halloween

Posted by Whitney Williams on Oct 30, 2020 1:15:00 PM

Don’t even try to spook anyone this Halloween. We’re all in a state of hyper-vigilance from 2020, and masks aren’t amusing anymore. When you greet your customers in October just give them some apple cider and a hug. We’ve all been through enough.

Instead, deliver a memorable car-buying experience by lavishing your people with sweet goodness. Vehicle Personalization is all treats and no tricks for everyone involved. From your customer to your General Manager, accessories give everyone just what they want. 

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Topics: Customer Success, Dealership, accessories, seasonal, success, tips, creative, profit