Florida Automotive Group Embodies Vehicle Personalization

by Whitney Williams on Nov 24, 2020 3:35:00 PM

If Vehicle Personalization were personified, he’d be a man in his 30s. Think — former military, total gearhead, unmatched drive (pun intended), and always learning. We’d name him Grady Cooper. Actually, his mother named him Grady...

3 Considerations For Choosing a Lead-In Product

by Whitney Williams on Oct 8, 2020 12:00:00 PM

These are unique times for the automotive industry. Online car sales are surpassing what we're used to, while in-person sales are transforming to fit the times. Unfortunately, accessories can fall by the wayside when we're...

Creating Custom Accessory Packages For Every Kind of Customer

by Whitney Williams on Sep 9, 2020 3:00:00 PM

What can one of the most popular burger joints teach your dealership about Vehicle Personalization? Simple: everybody wants it their way. Personalization is king, and customizing is always a good idea. Right now, dealerships...

3 Aftermarket Summer Trends That Yield A Serious Harvest

by Whitney Williams on Sep 3, 2020 1:45:00 PM

Every season is alive with possibilities. Yes, even in 2020. Strategizing with the turning of the tides can make the difference for your bottom line. What should you do during the summer of an already dramatic year? The same thing you...

The Case For Consulting, and Other Cold Hard Facts

by Whitney Williams on Aug 12, 2020 3:30:00 PM

Blazing a trail for a successful accessory program requires strategy. As surely as a new hire needs training, molding an accessory program calls for similar attention. Is outsourcing really valuable? Can a dealership with a strong...

3 Ways To Capitalize On July's Tax Day

by Whitney Williams on Jul 29, 2020 1:30:00 PM

If there’s one thing we’ve learned from the first half of 2020, it’s that toilet paper was never the answer. That in mind, we press on, looking first to survive, then creatively thrive. July, which is about level four of Jumanji, has...

Soak Up Summer With Accessory Sales

by Whitney Williams on Jul 15, 2020 1:00:00 PM

We could all use a boost to our bottom line right now.  We could probably use a week off social media, a tropical vacation, and some yoga too, but I digress. With summer ablaze, car dealers have more than a day at the beach on their...

Accessories Sold This Teenager A Minivan

by Whitney Williams on Jun 29, 2020 3:30:00 PM

Eighteen-year-old Samantha Dorton is fresh out of high school. With a spirit of optimism, she initiated plans to leave the nest. Her first stop on the road to independence was a local dealership. Samantha’s mother, Khrystal Dorton,...

Three Accessory Packages To Support Social Distancing

by Whitney Williams on Jun 18, 2020 2:00:00 PM

As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was...

The Top 3 Places To Link Your Accessory Site

by Whitney Williams on May 21, 2020 4:00:00 PM

As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make...