Fair Oaks Chantilly CJDR - Plays The Numbers Game

by Whitney Williams on Nov 11, 2019 3:30:00 PM

Fair Oaks Motors in Chantilly, Virginia is playing the numbers game—and playing it well. Using Insignia’s digital accessory selling system, the front of the house is presenting accessories at the point of sale to 100% of their...

No Tricks, All Treats This Halloween

by Whitney Williams on Oct 31, 2019 11:00:00 AM

You know what’s terrifying? The amount of high fructose corn syrup America will eat today. There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer...

Get Game Day Ready With A Seasonal Accessory Shake Up

by Whitney Williams on Sep 13, 2019 9:30:00 AM

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would...

Incentives Makes The Accessory World Merry Go 'Round

by Whitney Williams on Aug 27, 2019 8:30:00 AM

Vehicle Personalization can be a profitable endeavor for every department.  Getting your sales team excited about your Vehicle Personalization program requires a consistent commission structure. How can your dealership decide what’s...

The Dreaded "No" Isn't So Bad When You Have A Plan

by Whitney Williams on Aug 15, 2019 3:30:00 PM

Isolating and overcoming objections is a key component of any sales process. The process of presenting and selling accessories at the point of sale is no different. Although we strive to make Vehicle Personalization a relaxed shopping...

Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a...

Accessories Front And Center At Minnesota Dodge Of Burnsville

by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and...

JLR Charlotte Gets Creative To Motivate Staff

by Whitney Williams on Jun 20, 2019 12:00:00 PM

It’s no secret to anyone in the accessory game that implementing a new step in the sales process can often be a challenge on the showroom floor. Whether it’s opposition from the sales staff or back of the house, even the most...

Fred Anderson Toyota Raises The Bar In Dealership Success

by Whitney Williams on Jun 13, 2019 10:30:00 AM

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with...

New Guided Client Selling Like A Veteran

by Whitney Williams on May 21, 2019 9:00:00 AM

Harry Brown’s Family Automotive in Faribault, Minnesota skipped crawling, felt no need to walk, and went directly from rolling over to sprinting as an infant client. This Guided Development customer is the new child prodigy as they...