Are You Ready For Another Shutdown?

Posted by Whitney Williams on Dec 15, 2020 2:00:00 PM

Cut the fluff. We might be shutting down again.

This time, rather than lamenting, we focus on preparation. In the end, if everything is able to stay open, we’re only that much more prepared to do business.

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Topics: Accessories System, Service Conversions, Increase Profits, eCommerce, Best Practice, service, Accessories sales, dealer, Digital Retaing

Attacking Margin Compression During A Pandemic

Posted by Whitney Williams on May 7, 2020 12:30:00 PM

Margin compression matters now more than ever. As dealers adapt to selling cars digitally, or with skeleton crews, monthly sales volumes are on a slippery slope. Though our present industry reality is less than ideal, we aren’t without hope. We have the tools to make every car sale count, to the extent of tipping this month’s scale back into balance, precarious as it may be.

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Topics: Accessories System, Sales Best Practices, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, success, relationships, Accessories sales, tips, increase sales, dealer, Margin Compression, COVID-19

Love Is On The Road

Posted by Whitney Williams on Feb 13, 2020 9:30:00 AM

Ahh, Valentine's Day. Love is in the air—$18.2 billion worth. America is love sick, and it’s time the automotive industry snatched that love out of the air and put it on the road. Love is blind but car buyers are not, and there are plenty of personalization options to shower those new car purchases with TLC. Implement these tips this Valentine’s Day to make your buyer feel special and show your staff some love.

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Topics: Vehicle Personalization, Showroom, sales team, accessory program, holiday, Best Practice, creative, increase sales, dealer, Gross profit, profit

3 Ways To Lose The Wait In 2020

Posted by Whitney Williams on Jan 17, 2020 1:15:00 PM

It’s the most common New Year’s resolution year after year: lose the weight. Shed that which is unwanted and not serving you. Lean out, get stronger, increase longevity. This annual commitment resounds all over the world and it’s no surprise that the diet and fitness industry is well into the billions.

Your dealership might not be on Keto, but you can still make wait loss your goal in 2020. Vehicle Personalization, after all, rivals diet culture as a lean, mean, multi-billion dollar industry. You can be proactive about replacing the dreaded wait time with a successful shopping experience.

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Topics: Dealership, Vehicle Personalization, accessories, Showroom, sales team, accessory program, accessories installations, Best Practice, building, dealer, profit

3 Ways Your Management Team Can Set Up Your Dealership's Success

Posted by Whitney Williams on Jan 9, 2020 11:30:00 AM

The inception of a new program in your dealership can seem daunting, but it doesn’t have to be. The shock factor, followed by fear and trembling and all-out anarchy can be easily avoided when management is a united front. Save the drama and your GSM’s spike in blood pressure by rolling out your accessory program from the top down.


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Topics: Showroom, accessory program, customers, Best Practice, Accessories sales, tips, increase sales, dealer, guided, profit

3 Ways To Give The Gift Of Accessories This Holiday Season

Posted by Whitney Williams on Dec 23, 2019 10:00:00 AM

The magic of Christmas is in the air, glimmering off your perfectly waxed showroom vehicles. Everyone knows that the holiday season is a beautiful time to be in the car business. The potential to boost your bottom line this month is something even Walter Hobbs can smile about, and smiling is our favorite. Tell your sales staff to buckle up and make work their favorite, because Santa’s got a brand new bag this December (and it’s full of extra commission). 

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Topics: Showroom, staff, sales, Best Practice, Accessories sales, tips, increase sales, dealer, profit, customer experience

No Tricks, All Treats This Halloween

Posted by Whitney Williams on Oct 31, 2019 11:00:00 AM

You know what’s terrifying? The amount of high fructose corn syrup America will eat today.

There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer experience.

This Halloween, lavish every customer that darkens your doors with sweet goodness--even the witchy ones.

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Topics: Customer Retention, Presentation Tools, Improve CSI, Customer Success, Dealership, Vehicle Personalization, accessories, Showroom, sales, accessory program, seasonal, customers, creative, increase sales, dealer, profit

Get Game Day Ready With A Seasonal Accessory Shake Up

Posted by Whitney Williams on Sep 13, 2019 9:30:00 AM

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would change the world.

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Topics: Accessories System, Dealership, Vehicle Personalization, accessories, Showroom, seasonal, customers, tips, creative, increase sales, preload, Aftermarket, building, dealer, Gross profit, profit, cash

Incentives Makes The Accessory World Merry Go 'Round

Posted by Whitney Williams on Aug 27, 2019 8:30:00 AM

Vehicle Personalization can be a profitable endeavor for every department.  Getting your sales team excited about your Vehicle Personalization program requires a consistent commission structure. How can your dealership decide what’s right for your team? Consider one of our proven structures to get everybody motivated. 

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Topics: Sales Best Practices, Dealership, Vehicle Personalization, accessories, staff, sales, Best Practice, Accessories sales, tips, increase sales, dealer, Gross profit, profit, consulting, cash

The Dreaded "No" Isn't So Bad When You Have A Plan

Posted by Whitney Williams on Aug 15, 2019 3:30:00 PM

Isolating and overcoming objections is a key component of any sales process. The process of presenting and selling accessories at the point of sale is no different. Although we strive to make Vehicle Personalization a relaxed shopping experience, we know as the sales professional that your ultimate goal is to make a sale.

That’s why you need a plan to overcome objections from the customer who is unengaged or opposed to spending another dime. We believe that accessories, when handled correctly, can almost sell themselves.

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Topics: Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, accessory program, Best Practice, success, Accessories sales, tips, Insignia Group, increase sales, salesman, dealer, profit, consulting