Blog

Few statements create more frustration in a dealership than hearing, "The pay plan isn't working."

Is life at the dealership feeling a little heavy lately? Maybe you need something fluffy to lighten your load.

Our pets make the day a bit brighter, and we know they’ll have the same effect on you. Here’s an update on the main characters of Insignia Group, plus a few noteworthy new additions.

An unfortunate reality about school break and vacation mode is the disappointing truth that summer doesn't translate into lazy days on the beach for everyone. For most of us, summer means going to work in hotter weather and chasing down leads to hit our numbers.

Full-on summer vibes are here, no matter where you are in the country. This season, more than ever, Americans are flocking to the beach, the lake, the hills, the pasture, or anywhere that isn’t home. That’s great news for the automotive industry because more time in the car translates into a greater need for accessories. Check out these hot summer accessories that will work for any vehicle on your lot. 

While we’re spring cleaning, let’s sweep away some misconceptions about accessories. Are accessories an afterthought? A niche market? A good way to throw away your sale? *Sprays Lysol* No. No. Also, no. 

Every season is alive with possibilities. Yes, even in 2020. Strategizing with the turning of the tides can make the difference for your bottom line. What should you do during the summer of an already dramatic year? The same thing you do every summer, my friend. Focus on what you know, and take one step at a time. So, what do we know?

We know public transportation is declining, making personal vehicles a necessity. We know road trips are beckoning the nation like a Siren's song. We know COVID online shopping has surpassed last year's holiday sales.

We also know Vehicle Personalization is a multi-billion dollar industry. The need for a car mixed with the need for a vacation, topped off with chronic *adds to cart*, should serve you well. This is an aftermarket summer like you've never seen it.

We could all use a boost to our bottom line right now. 

We could probably use a week off social media, a tropical vacation, and some yoga too, but I digress. With summer ablaze, car dealers have more than a day at the beach on their minds. In the midst of a global pandemic inciting mayhem in our industry, we must soak up every cent of seasonal summer accessories. Say that five times fast.