Blog

Increasing Fixed-Ops ROI at Auto Dealerships

Posted by Insignia Group on Sep 13, 2022 12:27:52 PM

Parts managers and Service managers face the biggest challenges in increasing profit for services and monitoring the ROI of third-party resources. 

Today, fixed operations are faced with an even more urgent need to increase revenue, while inventory shortages result in unmet needs and plenty of backorders. 

How can a dealership create a successful parts department and a thriving service lane under the current conditions? The answer is simple yet complex.

Read More

Topics: Accessories System, profit, parts department

General Managers: How to be Great!

Posted by Whitney Williams on Jul 15, 2022 11:17:52 AM

Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” - Peter Drucker

To lead a dealership or dealer group as the General Manager is to consistently raise the standard for every department. From the cleaning crew to the finance department, General Managers have the ability to command excellence that sets the store apart.

Read More

Topics: Dealership, success, parts manager, parts department

3 Things Parts Managers Should Know About Selling Online

Posted by Insignia Group on Jul 13, 2022 12:38:08 PM

 

Consumers Want to Connect

The world is increasingly impersonal, with self-checkout, automated answering services, social media, and online shopping. It would be easy to assume consumers don’t care about a personal touch anymore. It turns out that’s not true. 

An article from McKinsey & Co. states, “The Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.”

What does that mean for selling online? Here are a few things you can try:

  • Connect with your customer with a welcome video. 
  • Include parts staff directory with a fun fact and photo about each to make them memorable.
  • Utilize live chat with a person, not a bot!
  • Show accessories on the vehicle for better understanding and visualization. 
  • Send personal follow-ups and thank you messages.
Read More

Topics: Dealership, success, parts manager, parts department

Parts Department Pets

Posted by Whitney Williams on Mar 21, 2022 12:17:53 PM

18 Adorable Instances of Puppies in the Parts Department 

Puppies riding along to get the car serviced is a thing. 

Where do they lounge while the oil gets changed? The parts department, of course. In some dealerships, customers dropping their pooch by the parts counter is a regular part of the day. Other stores let employee pets come in too. 

They’re terrible workers—though they do make the day a bit brighter. Enjoy these adorable instances of pups in the parts department.

Read More

Topics: parts department

4 Parts Manager Headaches

Posted by Whitney Williams on Mar 9, 2022 12:01:37 PM

Many people don’t realize what a stressful job parts managers have. 

Between the meticulous details, constant inquiries, cross-departmental conflict, and varying personalities on staff, it’s no wonder the parts manager keeps Goody’s Powder in their desk. 

It doesn’t have to be that bad. Parts managers, consider this a virtual hug. Take control of your department by overcoming these four headaches. 

Read More

Topics: Dealership, success, parts department