Blog

Fixed Ops vs Chip Shortage

Posted by Whitney Williams on Jul 27, 2021 1:57:06 PM

The computer-driven world we live in has reached an impasse with the global chip shortage. Some analysts predict the shortage will continue into 2023, causing a ripple effect in the automotive industry. Highly coveted new vehicles with advanced technology are in low supply. Dealerships collectively are struggling to recover from pandemic sales while navigating the next obstacle. 

In times like this, we can fall back on certainties. Americans are driving, and their vehicles will have to be serviced to last. See our methods to get more people into your service lanes than ever before. Be more than a place people go to buy vehicles!

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Topics: customers, service, fixed operations

The Perfect Road Trip Accessories

Posted by Whitney Williams on Jun 11, 2021 3:17:05 PM

Release the people!

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Topics: seasonal, customers, success

Overcoming "I'm Not Interested" Objections To Accessories

Posted by Whitney Williams on May 11, 2021 2:05:32 PM

There are many potential objections for a salesperson to overcome. Arguably, none are more dreaded than the deadpan reply, "I'm not interested." Customers know this is an excellent way to cut the sales pitch off before it starts. Rather than playing into that hand, overcome the objection by reopening the conversation.

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Topics: customers, Accessories sales, dealer

Spring Into Accessory Sales

Posted by Whitney Williams on Apr 20, 2021 11:51:13 AM

While we’re spring cleaning, let’s sweep away some misconceptions about accessories. Are accessories an afterthought? A niche market? A good way to throw away your sale? *Sprays Lysol* No. No. Also, no. 

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Topics: accessories, customers, Summer

Used Car Shoppers Love Accessories

Posted by Whitney Williams on Apr 14, 2021 4:54:18 PM

Buying used versus new shouldn’t matter when it comes to accessorizing. Options to personalize used cars abound. In fact, accessories may be all the more enticing to a used car buyer who is likely settling for what works for them now rather than purchasing their dream car.

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Topics: accessories, sales, customers

Cyber Monday is for Vehicle Sales Too!

Posted by Insignia Group on Nov 30, 2020 3:35:00 PM

If COVID-19 hasn’t convinced car dealers of the necessity of a vibrant online retail presence, maybe Cyber Monday 2020 will. Even before the pandemic, Cyber Monday was growing as the virtual twin (literally!) of Black Friday. Cyber Monday emerged as shoppers logged online the Monday after Thanksgiving to check store websites for any missed deals from Black Friday. 

Adobe Analytics, a marketing data software company, is predicting—in spite of or due to the pandemic—that Cyber Monday 2020 (Nov. 30) will garner $12.7 billion in online sales, up from the $9.4 billion in e-commerce in 2019.

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Topics: Dealership, Vehicle Personalization, accessories, customers, success, tips, creative, profit, COVID-19, Social Distancing, cyber monday

Creating Custom Accessory Packages For Every Kind of Customer

Posted by Whitney Williams on Sep 9, 2020 3:00:00 PM

What can one of the most popular burger joints teach your dealership about Vehicle Personalization?

Simple: everybody wants it their way. Personalization is king, and customizing is always a good idea. Right now, dealerships everywhere need all the good ideas to adapt to the times—such as building packages that allow you to display your brand’s personality—while enticing customers. Custom packages can be fluid, seasonal, brand loyal, fun, quirky, and a host of other things. 

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Topics: Marketing, Dealership, accessories, sales, customers, success, Accessories sales, tips, preload, Aftermarket

The Top 3 Places To Link Your Accessory Site

Posted by Whitney Williams on May 21, 2020 4:00:00 PM

As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make your accessory link easy to find. Trip and fall over it easy. “There it is again” easy. “I didn’t find the link, the link found me” kind of easy. When you strategically place your personalization link, you make your salesperson’s life easier, and your customer more likely to buy. 

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Topics: Accessories System, Sales Best Practices, Customer Retention, Increase Profits, Dealership, Vehicle Personalization, accessories, sales, customers, Accessories sales, configurator, online catalog, Margin Compression, COVID-19

3 Ways Your Management Team Can Set Up Your Dealership's Success

Posted by Whitney Williams on Jan 9, 2020 11:30:00 AM

The inception of a new program in your dealership can seem daunting, but it doesn’t have to be. The shock factor, followed by fear and trembling and all-out anarchy can be easily avoided when management is a united front. Save the drama and your GSM’s spike in blood pressure by rolling out your accessory program from the top down.


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Topics: Showroom, accessory program, customers, Best Practice, Accessories sales, tips, increase sales, dealer, guided, profit

2 Ways to Choose an Accessory Champion to Set Up Your Success

Posted by Whitney Williams on Nov 21, 2019 11:00:00 AM

The task of selecting an accessory champion for your dealership can be harrowing. There’s no one-size-fits-all approach and without a compass, dealers may find their accessory program suffering. To begin, management should examine both process and store volume to determine who to lean on as the personalization expert. 

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Topics: Sales Best Practices, Improve CSI, Process Training, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, customers, Best Practice, Accessories sales, tips, increase sales, salesman, profit, consulting, customer experience