Spring Into Accessory Sales

Posted by Whitney Williams on Apr 20, 2021 11:51:13 AM

While we’re spring cleaning, let’s sweep away some misconceptions about accessories. Are accessories an afterthought? A niche market? A good way to throw away your sale? *Sprays Lysol* No. No. Also, no. 

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Topics: accessories, customers, Summer

Used Car Shoppers Love Accessories

Posted by Whitney Williams on Apr 14, 2021 4:54:18 PM

Buying used versus new shouldn’t matter when it comes to accessorizing. Options to personalize used cars abound. In fact, accessories may be all the more enticing to a used car buyer who is likely settling for what works for them now rather than purchasing their dream car.

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Topics: accessories, sales, customers

Cyber Monday is for Vehicle Sales Too!

Posted by Insignia Group on Nov 30, 2020 3:35:00 PM

If COVID-19 hasn’t convinced car dealers of the necessity of a vibrant online retail presence, maybe Cyber Monday 2020 will. Even before the pandemic, Cyber Monday was growing as the virtual twin (literally!) of Black Friday. Cyber Monday emerged as shoppers logged online the Monday after Thanksgiving to check store websites for any missed deals from Black Friday. 

Adobe Analytics, a marketing data software company, is predicting—in spite of or due to the pandemic—that Cyber Monday 2020 (Nov. 30) will garner $12.7 billion in online sales, up from the $9.4 billion in e-commerce in 2019.

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Topics: Dealership, Vehicle Personalization, accessories, customers, success, tips, creative, profit, COVID-19, Social Distancing, cyber monday

Creating Custom Accessory Packages For Every Kind of Customer

Posted by Whitney Williams on Sep 9, 2020 3:00:00 PM

What can one of the most popular burger joints teach your dealership about Vehicle Personalization?

Simple: everybody wants it their way. Personalization is king, and customizing is always a good idea. Right now, dealerships everywhere need all the good ideas to adapt to the times—such as building packages that allow you to display your brand’s personality—while enticing customers. Custom packages can be fluid, seasonal, brand loyal, fun, quirky, and a host of other things. 

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Topics: Marketing, Dealership, accessories, sales, customers, success, Accessories sales, tips, preload, Aftermarket

The Top 3 Places To Link Your Accessory Site

Posted by Whitney Williams on May 21, 2020 4:00:00 PM

As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make your accessory link easy to find. Trip and fall over it easy. “There it is again” easy. “I didn’t find the link, the link found me” kind of easy. When you strategically place your personalization link, you make your salesperson’s life easier, and your customer more likely to buy. 

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Topics: Accessories System, Sales Best Practices, Customer Retention, Increase Profits, Dealership, Vehicle Personalization, accessories, sales, customers, Accessories sales, configurator, online catalog, Margin Compression, COVID-19

3 Ways Your Management Team Can Set Up Your Dealership's Success

Posted by Whitney Williams on Jan 9, 2020 11:30:00 AM

The inception of a new program in your dealership can seem daunting, but it doesn’t have to be. The shock factor, followed by fear and trembling and all-out anarchy can be easily avoided when management is a united front. Save the drama and your GSM’s spike in blood pressure by rolling out your accessory program from the top down.


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Topics: Showroom, accessory program, customers, Best Practice, Accessories sales, tips, increase sales, dealer, guided, profit

2 Ways to Choose an Accessory Champion to Set Up Your Success

Posted by Whitney Williams on Nov 21, 2019 11:00:00 AM

The task of selecting an accessory champion for your dealership can be harrowing. There’s no one-size-fits-all approach and without a compass, dealers may find their accessory program suffering. To begin, management should examine both process and store volume to determine who to lean on as the personalization expert. 

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Topics: Sales Best Practices, Improve CSI, Process Training, Dealership, Vehicle Personalization, accessories, Showroom, staff, sales team, sales, customers, Best Practice, Accessories sales, tips, increase sales, salesman, profit, consulting, customer experience

Meet the Data Team Driving Your Accessory Site

Posted by Whitney Williams on Nov 19, 2019 2:00:00 PM

Do girls really run the world? One thing is for sure—they definitely run the Insignia Data Department. Meet the dynamic team of women responsible for the information you rely on to sell accessories. This group of girls keeps the world of digital catalogue in motion, and it’s high time we make them known.

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Topics: Accessories System, Vehicle Personalization, staff, Educate, customers, success, relationships, graphics, configurator, online catalog

No Tricks, All Treats This Halloween

Posted by Whitney Williams on Oct 31, 2019 11:00:00 AM

You know what’s terrifying? The amount of high fructose corn syrup America will eat today.

There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer experience.

This Halloween, lavish every customer that darkens your doors with sweet goodness--even the witchy ones.

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Topics: Customer Retention, Presentation Tools, Improve CSI, Customer Success, Dealership, Vehicle Personalization, accessories, Showroom, sales, accessory program, seasonal, customers, creative, increase sales, dealer, profit

Get Game Day Ready With A Seasonal Accessory Shake Up

Posted by Whitney Williams on Sep 13, 2019 9:30:00 AM

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would change the world.

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Topics: Accessories System, Dealership, Vehicle Personalization, accessories, Showroom, seasonal, customers, tips, creative, increase sales, preload, Aftermarket, building, dealer, Gross profit, profit, cash