Soak Up Summer With Accessory Sales

by Whitney Williams on Jul 15, 2020 1:00:00 PM

We could all use a boost to our bottom line right now.  We could probably use a week off social media, a tropical vacation, and some yoga too, but I digress. With summer ablaze, car dealers have more than a day at the beach on their...

Three Accessory Packages To Support Social Distancing

by Whitney Williams on Jun 18, 2020 2:00:00 PM

As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was...

The Top 3 Places To Link Your Accessory Site

by Whitney Williams on May 21, 2020 4:00:00 PM

As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make...

Attacking Margin Compression During A Pandemic

by Whitney Williams on May 7, 2020 12:30:00 PM

Margin compression matters now more than ever. As dealers adapt to selling cars digitally, or with skeleton crews, monthly sales volumes are on a slippery slope. Though our present industry reality is less than ideal, we aren’t...

You Don't Have To Be Lucky To Sell Accessories

by Whitney Williams on Mar 17, 2020 2:30:00 PM

St. Patrick’s Day has got us all toting rabbit’s feet. Donning green from head to toe, decorating our cubicles with four leaf clovers, and holding out hope for uncommon luck--all while being largely unsure of what we’re observing on...

The Twin Cities: A $12 Million Leader in Vehicle Personalization

by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for...

5 Ways to increase revenues without selling one more car

by Insignia Group on Jan 17, 2020 5:00:00 PM

Margin Compression? Missing gross profit? Want to pocket more cash? Can you do it without selling any additional cars? Regardless of the year-to-year ebb and flow of vehicle sales, Vehicle Personalization is a great way to increase...

3 Ways To Maximize Your Accessory Sales This Black Friday

by Whitney Williams on Nov 28, 2019 10:00:00 AM

[Updated 11/12/2020] The stampede is coming, and they’re ready to break the internet. The Black Friday crowd has gone virtual. If 2020 has already set records in e-commerce, imagine the impact of the biggest shopping day of the year....

3 Ways To Find Your New Accessories Champion

by Whitney Williams on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle...

Fred Anderson Toyota Raises The Bar In Dealership Success

by Whitney Williams on Jun 13, 2019 10:30:00 AM

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with...