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4 Ways Car Accessories Boost Dealership Retention

Posted by Insignia Group on May 20, 2024 12:24:13 PM

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Topics: Increase Profits, Best Practice, Accessories sales, increase sales

5 Step Formula for Accessory Sales

Posted by Insignia Group on Apr 22, 2024 4:55:51 PM

Does the thought of selling accessories get you bent out of shape? When it comes to presenting personalization at the point of sale, there’s a process you can follow to the letter to snap you back.

Even dealerships that throw accessories at the wall to see what sticks make money. While a haphazard approach isn’t sustainable and surely not the best way to do things, accessories just hold their own. 

Your customers are hard-wired to personalize. That’s the facts—so if you opt not to offer accessories out of fear of losing the sale or confusion on how to do it, your customer will head to the aftermarket vendor down the street. 

Keep your money in-house. Ensure your customer is getting OE accessories (under warranty) installed by factory-certified technicians. And then reap the benefits! 

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Topics: Increase Profits, Best Practice, Accessories sales, increase sales

How Accessories Create Accountability

Posted by Insignia Group on Apr 9, 2024 11:28:54 AM

"Tracking orders and communication between departments is great—it holds people accountable with the new reports that are available."

- Peter Boothe, GM at Wild East Town Honda

When you think of selling accessories at the point of sale, your first thought may be dollars and cents. While profit is a major benefit of selling accessories, there are other aspects of an accessory process that can benefit your dealership at a high level. 

Accessories do more than increase front-end gross, boost CSI scores, reduce turnover, and create repeat business. And they're more than a resource for making customers sticky or benefiting fixed operations.

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Topics: Sales Best Practices, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, sales team

3 Ways Car Accessories Boost Customer Retention

Posted by Insignia Group on Mar 25, 2024 1:17:41 PM

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Topics: Increase Profits, Best Practice, Accessories sales, increase sales

3 Ways to Sell More Accessories at the Point of Sale

Posted by Insignia Group on Mar 6, 2024 3:40:18 PM

In today’s dynamic automotive industry, car dealerships are no longer only about selling vehicles; they’re the gateway to an experience and avenue of self-expression. 

Enhancing the car buying experience with accessories isn’t a secret sauce. It’s a proven process, and anybody can do it. Drivers crave a vehicle that integrates with their lifestyle, offering cutting-edge features that go beyond the ordinary. Car dealerships have a golden opportunity to cater to this demand by strategically presenting and selling accessories. The truth is, if dealerships don’t meet the demand, customers will seek out aftermarket accessories somewhere else. 

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Topics: Sales Best Practices, Increase Profits, Dealership, Vehicle Personalization, accessories, Showroom, sales team

What to Say to Sell Accessories

Posted by Insignia Group on Feb 28, 2023 12:36:49 PM

Customizing your car used to be reserved for true car enthusiasts. Today, Vehicle Personalization is a multi-billion dollar industry, consistently adding hundreds of thousands (if not millions) of dollars to dealerships’ annual gross profit. It’s not just gearheads from the tuner scene in SoCal that want accessories. It’s Charles from the suburbs. It’s Molly from accounting. It’s the next person to walk into your store.

Although trends change rapidly, the desire to personalize does not. It’s not a matter of if consumers will personalize their vehicles; it’s a matter of when and where they’ll spend the money to do it. 

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Topics: Increase Profits, sales team, Accessories sales, increase sales, customer experience

Dealerships Can Take the Sting Out of Oncoming Recession

Posted by Insignia Group on Dec 1, 2022 10:03:38 AM

Economists differ on what’s coming next. One will argue that consumer spending is still strong, employment is still in an upward churn, and we’re just thawing out from the global freeze caused by the pandemic. Another will say an early 2023 recession is inevitable. 

Dealerships have to deal with future forecasts while simultaneously managing current challenges. Will high vehicle prices and low inventory give way to slowed demand?

Regardless of what awaits the automotive world in 2023, cars are an essential business and dealerships are notoriously resilient. 

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Topics: Increase Profits, Dealership, Accessories sales, Gross profit

4 Tips to Raise Sales in the Parts Department

Posted by Insignia Group on Nov 14, 2022 11:52:34 AM

Insignia Group has been working closely with dealerships since we were fortifying our bunkers for Y2K.

Since then we’ve seen the industry crisis of 2008, the Presidential bailout of the Big Three, the pandemic, and a chip crisis to name a few. 

Things have changed a lot over the past twenty years. The industry has evolved, challenges have come and gone, while others morphed. The best dealerships are flexible, adaptable, and poised to overcome adversity.

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Topics: Increase Profits, Accessories sales, parts department, service department

3 Strategies to Increase Dealership Customer Retention

Posted by Insignia Group on Mar 11, 2021 4:37:43 PM
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Topics: Increase Profits, Dealership, success

Are You Ready For Another Shutdown?

Posted by Whitney Williams on Dec 15, 2020 2:00:00 PM

Cut the fluff. We might be shutting down again.

This time, rather than lamenting, we focus on preparation. In the end, if everything is able to stay open, we’re only that much more prepared to do business.

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Topics: Accessories System, Service Conversions, Increase Profits, eCommerce, Best Practice, service, Accessories sales, dealer, Digital Retailing