Cyber Monday is for Vehicle Sales Too!

Posted by Insignia Group on Nov 30, 2020 3:35:00 PM

If COVID-19 hasn’t convinced car dealers of the necessity of a vibrant online retail presence, maybe Cyber Monday 2020 will. Even before the pandemic, Cyber Monday was growing as the virtual twin (literally!) of Black Friday. Cyber Monday emerged as shoppers logged online the Monday after Thanksgiving to check store websites for any missed deals from Black Friday. 

Adobe Analytics, a marketing data software company, is predicting—in spite of or due to the pandemic—that Cyber Monday 2020 (Nov. 30) will garner $12.7 billion in online sales, up from the $9.4 billion in e-commerce in 2019.

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Topics: Dealership, Vehicle Personalization, accessories, customers, success, tips, creative, profit, COVID-19, Social Distancing, cyber monday

Your Response to COVID-19 Will Set You Apart

Posted by Whitney Williams on Sep 17, 2020 4:35:11 PM

No dealership has escaped the evolution of the automotive industry due to COVID-19. Since the onset of the pandemic, businesses around the globe have had to respond accordingly. As the world slowly re-opened in a new way, consumers were quick on the draw to review businesses' safety precautions, interactions, conveniences and more.

Those who rose to the occasion attracted clients. Those who made mistakes, no matter how small, suffered at the hands of the Internet. How you continue in your COVID-19 response will set you apart as the pandemic and coming months unfold.

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Topics: Customer Retention, Dealership, Vehicle Personalization, accessories, Best Practice, customer experience, COVID-19, Social Distancing

3 Ways To Capitalize On July's Tax Day

Posted by Whitney Williams on Jul 29, 2020 1:30:00 PM

If there’s one thing we’ve learned from the first half of 2020, it’s that toilet paper was never the answer.

That in mind, we press on, looking first to survive, then creatively thrive. July, which is about level four of Jumanji, has presented a game advantage in the form of a delayed tax day. After a few difficult months, a final wave of income tax returns makes it possible for consumers to take the bait on a new vehicle. America threw us a bone and we’re going to accessorize it.

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Topics: Dealership, Vehicle Personalization, accessories, holiday, Best Practice, success, Accessories sales, tips, creative, online catalog, increase sales, profit, COVID-19, Social Distancing, tax

Soak Up Summer With Accessory Sales

Posted by Whitney Williams on Jul 15, 2020 1:00:00 PM

We could all use a boost to our bottom line right now. 

We could probably use a week off social media, a tropical vacation, and some yoga too, but I digress. With summer ablaze, car dealers have more than a day at the beach on their minds. In the midst of a global pandemic inciting mayhem in our industry, we must soak up every cent of seasonal summer accessories. Say that five times fast.

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Topics: Increase Profits, Dealership, sales team, sales, accessory program, accessories installations, success, drive, Accessories sales, tips, creative, increase sales, profit, Social Distancing, Summer

Three Accessory Packages To Support Social Distancing

Posted by Whitney Williams on Jun 18, 2020 2:00:00 PM

As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was happening, kids’ birthday parties morphed into drive-by parades. Campgrounds closed and truck beds became the go-to spot for a night under the stars.

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Topics: Presentation Tools, Improve CSI, Accessory News, Increase Profits, Process Training, Marketing, Customer Success, Dealership, accessories, Showroom, accessory program, seasonal, accessories installations, Educate, success, Accessories sales, creative, Digital Retailing, COVID-19, Social Distancing