The rapid adoption of automotive digital retailing kept the doors open for many stores in 2020. Raking in over $230 billion, experts predict explosive growth in automotive digital retailing throughout the decade. Today, it's more important than ever to outfit your website with advanced digital retailing capabilities to cater to the masses online. Digital retailing is more than pictures of a car and a contact form; it's the ability to buy a car from start to finish online.
Dealerships can no longer avoid digital retailing if they want to compete in today’s market. As the industry adapts, dealerships can avoid common mistakes that will affect their online sales.