4 Ways to Boost Your Accessories Sales Today

Posted by L.J. Lobsinger, Jr. on Apr 6, 2018 1:00:00 PM

 

Selling cars continues to become a challenge as many dealers have embraced a volume-based business model. The once consultant-style selling approach is now merely transactional. For a sales associate to get ahead they simply need to sell more units. Yet many dealers are getting on board with creative ways to pay the sales associate for selling accessories. So how do you work accessories into an already fast-paces sales process? Here are 4 tips to get you jump started today:

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Topics: Accessories System, Sales Best Practices, Increase Profits, accessories, Showroom, accessory program, accessories installations, Educate, kiosk

Vehicle personalization goes steady with eCommerce

Posted by Whitney Williams on Sep 12, 2017 2:34:13 PM

Insignia is passionate about vehicle personalization. We believe in offering personalization in the showroom at the point of sale, when your customer is excited about their new purchase and eager to make it their own. We also believe in fully servicing every customer that interacts with your dealership in-person or online. In the quest to offer a total solution to dealerships in the accessory game, we set out to cover new territory.

Consulting with dealerships nationwide, we often hear dealers ask about moving beyond the in-store presentation to an eCommerce parts store. In an effort to meet the full scope of dealer’s needs, Insignia linked arms with RevolutionParts to expand the accessories force field together.

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Topics: Accessories System, Presentation Tools, Increase Profits, Marketing, Dealership, accessories, millennials, eCommerce, RevolutionParts, kiosk