Blog

Six Reasons to Sell Auto Accessories

Posted by Insignia Group on Jul 15, 2024 10:23:29 AM

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Topics: Increase Profits, Best Practice, Accessories sales

4 Tips To Boost CSI Scores

Posted by Insignia Group on Jun 25, 2024 2:01:25 PM

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Topics: Increase Profits, Best Practice, Accessories sales

An Honest Car Buying Review

Posted by Insignia Group on Jun 17, 2024 12:35:15 PM

When Miguel Vasquez moved from downtown Dallas to the suburbs, he quickly realized he’d closed the books on his walking and public transportation days. 

After weighing his options, he decided it was time to start his car-buying journey. 

Miguel was in the market for a used car and determined to adhere to his budget. Like many people, Miguel was buying a car out of necessity and needed to do some online research to determine what kind of car would fit his needs. 

“Online window shopping helped me compare multiple vehicles at the same time. I wanted to see if anything caught my eye, plus easily view features, specs, and prices. I did some perusing at the dealership, too,” Vasquez says. 

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Topics: Increase Profits, Best Practice, Accessories sales

4 Ways Car Accessories Boost Dealership Retention

Posted by Insignia Group on May 20, 2024 12:24:13 PM

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Topics: Increase Profits, Best Practice, Accessories sales, increase sales

5 Step Formula for Accessory Sales

Posted by Insignia Group on Apr 22, 2024 4:55:51 PM

Does the thought of selling accessories get you bent out of shape? When it comes to presenting personalization at the point of sale, there’s a process you can follow to the letter to snap you back.

Even dealerships that throw accessories at the wall to see what sticks make money. While a haphazard approach isn’t sustainable and surely not the best way to do things, accessories just hold their own. 

Your customers are hard-wired to personalize. That’s the facts—so if you opt not to offer accessories out of fear of losing the sale or confusion on how to do it, your customer will head to the aftermarket vendor down the street. 

Keep your money in-house. Ensure your customer is getting OE accessories (under warranty) installed by factory-certified technicians. And then reap the benefits! 

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Topics: Increase Profits, Best Practice, Accessories sales, increase sales

3 Ways Car Accessories Boost Customer Retention

Posted by Insignia Group on Mar 25, 2024 1:17:41 PM

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Topics: Increase Profits, Best Practice, Accessories sales, increase sales

Utilizing A Lead-In Product For Accessory Sales

Posted by Insignia Group on Feb 14, 2024 11:39:16 AM

The art of accessory sales presents one golden opportunity. There are other opportunities along the way, yet only one is golden. While the accessory sale is a multi-step process, the actual presentation begins with a lead-in product. 

You’ve started at the trade, gotten to know your customer’s lifestyle, mentally filed away the best personalization options to suggest and then closed the car deal. In this blissful moment, you tarry your customer with a Coke and a smile, knowing the dreaded F&I wait time has been subdued by Vehicle Personalization.  

The golden opportunity has arrived, and we call it utilizing a lead-in product.

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Topics: Accessories System, Sales Best Practices, sales team, sales, Best Practice, Accessories sales, increase sales, salesman

Back and Better: Retraining Car Sales People With Accessories

Posted by Insignia Group on Jan 16, 2024 3:54:44 PM

Salespeople are learning how to sell cars again after a long period of being order takers. Having empty lots and vehicles on backorder got us all out of practice. As inventory and prices stabilize, there’s inevitably going to be a relearning process. 

Retraining car salespeople after the industry upheaval means addressing changes in customer behavior, understanding industry trends, and adopting more efficient ways to meet goals. Wise management should take advantage of the potential in training by integrating accessory sales into the process. 

Here are some strategies to consider.

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Topics: Accessories System, Sales Best Practices, sales team, sales, Best Practice, Accessories sales, increase sales, salesman

How To Increase Your Income Without Selling One More Car

Posted by Insignia Group on Jan 4, 2024 4:33:27 PM


Being a salesperson often means playing an exhaustion game. The final “X” on the board at the end of the month is liberating and brings a sigh of relief, only to usher in the beginning of a new month with a fresh slate. 

Car sales, in particular, can be especially stressful because the number of cars a person can sell is subject to fluctuations in the market. Even the best salespeople have months where their numbers are down and their pocket takes a hit. 

Yet there’s a way to increase your monthly income as a car salesperson, without selling one more car.

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Topics: Accessories System, Sales Best Practices, Dealership, Best Practice, Accessories sales, Automotive, accessory sales, OEM

Break Up With Paper We-Owes

Posted by Insignia Group on Nov 22, 2022 11:10:08 AM

The “due bill,” or We-Owe, originated from a need to protect both dealerships and customers from making false claims on a car sale.

Years ago the industry had a less-than-savory reputation for swindling people out of their hard-earned money. Sometimes, dealers would sell less than road-worthy cars for a premium price, only for the vehicle to break down on the new owner. 

A “he said/she said” scenario was born, with dealerships making promises and later backing out of them. With no proof of prior conversations, the customer found themselves with a lemon and no money.

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Topics: Process Training, Dealership, Best Practice, Lead in