Girl Power On The Showroom Floor At Morrie's Minnetonka Subaru

by Whitney Williams on Jul 17, 2019 11:30:00 AM

In 2016, Morrie’s Minnetonka Subaru in began their accessory journey with Insignia. Vehicle Personalization Expert, Kurt Daughtery, and the dealership all agree that Jen Burns is the cornerstone of their accessory success. She is a...

3 Ways To Find Your New Accessories Champion

by Whitney Williams on Jul 10, 2019 12:00:00 PM

When it comes to selecting an accessory champion for your dealership, there are about three good ways to skin a cat. Dealers should examine their process and store volume to determine who to lean on as their expert in vehicle...

Accessories Front And Center At Minnesota Dodge Of Burnsville

by Whitney Williams on Jun 25, 2019 10:00:00 AM

Customer satisfaction is at the top of the short-list of goals at Minnesota’s Dodge of Burnsville and it shows. Dodge of Burnsville is the King of RAM and the first stop for vehicle shoppers in St. Paul, Savage, Minneapolis, and...

Fred Anderson Toyota Raises The Bar In Dealership Success

by Whitney Williams on Jun 13, 2019 10:30:00 AM

In sunny North Carolina, nestled amongst ancient oak trees, sits one of the fastest growing cities in the United States. Fred Anderson Toyota has its roots in the city of Raleigh, NC and matches the capital's rapid expansion with...

Why OE And Aftermarket Should Rule Your Dealership

by Whitney Williams on Apr 10, 2019 11:30:00 AM

When it comes to deciding how to stock your electronic accessory catalog, the name of the game is “both/and”. Yes, OE and aftermarket accessories are the new Ying and Yang, existing in perfect harmony within your parts department. As...

Old Dog Young Dog Same Trick

by Jason Ludwig on Feb 22, 2019 2:30:00 PM

As an Insignia VPE, I do a lot of training during my guided visits.  I emphasize the same lesson when training associates with proven success and those who have never presented Vehicle Personalization before: consistency of...

3 Ways To Put Your Preload Program To Work For You

by Whitney Williams on Feb 13, 2019 12:15:00 PM

In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom. Jokes aside, this really is a common theme that dealers...

Unsung Heroes: OE Field Managers

by Whitney Williams on Feb 6, 2019 1:00:00 PM

 It’s a proven fact that following Insignia’s best practice tips will add thousands, sometimes millions in gross profit to your dealership in a calendar year. Sometimes, however, the stars align and a beautiful ballet of...

Use Google To Figure Out Which Car Accessories To Offer

by Jason Lancaster on Jan 8, 2019 1:15:00 PM

In a previous post, we talked about using Google Trends and Instagram hashtag searches to determine which accessories are most popular with vehicle owners. In this post, we'll talk about using data from Google Ads to make decisions...

One simple step to fattening your budget for gross profit in 2019

by Whitney Williams on Nov 21, 2018 10:00:00 AM

As the fiscal year begins to wrap up, dealer management is looking forward to a new year, new budget strategy, and shiny new numbers all in black. There’s not a dealer from here to Malaysia (beyond Malaysia, who knows) that’s not...