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February 8th, 2018 ROCK HILL, SC -- Insignia Group LC, the industry leader for accessory sales process consulting and configurator software, announced the winners of its annual Million Dollar Challenge Coin. Each year Insignia honors dealerships selling more than one million dollars in Vehicle Personalization (accessory sales) in their dealerships over the previous year (2017).

To qualify for Insignia Group’s distinction, the dealership must sell more than one million dollars in accessory parts through the dealership's showroom sales process. These sales exclude e-commerce sales made through the dealership's online efforts.

Insignia Group would like to congratulate the #1 accessories sales dealership, Toyota of Braintree. Toyota of Braintree had the largest one-year in-store sales volume of accessories on new cars using Insignia's technology and process. They sold more than $2.1 million in vehicle accessories.