David Stringer

President of Insignia since 2001
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Recent Posts

#DiplomatChallenge - LLumar

Posted by David Stringer on May 4, 2018 11:00:00 AM

The team at Insignia lives for selling accessories - it's in our veins. From our VPEs sharing their years of experience, to our best practices giving dealers the latest industry tips, to our blog showcasing successful dealerships, we are the leaders in Vehicle Personalization. 

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Topics: Accessory News, Marketing, Vehicle Personalization, accessories, Volkswagen, LLumar, Educate, #DiplomatChallenge

#SEMA17: Bigger and More Bigger

Posted by David Stringer on Nov 7, 2017 1:30:00 PM

The force of gravity was my prediction for the industry from #SEMA16-Reflections. Indeed, SEMA 2017 was a display of gravity as the footprint of the show was bigger -- much bigger than last year -- bigger than #ever. 

The 2017 show stretched from the Westgate Resort (meaning actual booths in the Westgate convention halls) all the way to a new, temporary, Performance Hall located between the south hall and the Renaissance Hotel. Not to mention the expansion across Paradise Road in front of the north hall AND behind on Joe W Brown Drive. Pretty soon we will have vehicles and booths on the Wynn golf course! Is it possible for this show to be ANY bigger? (See my prediction at the end for 2018).

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Topics: SEMA, Questions, Dealership, Vehicle Personalization, accessories

NADA 100 - Reflections

Posted by David Stringer on Feb 2, 2017 6:44:25 PM

I don't know about you, but I really like the NADA show timing so close to the beginning of the year. It feels like the right way to start the year running or hustling, with a feeling of urgency.

My perception in conversations with dealers and store managers on the show floor was a feeling that the clock is ticking and things needed to get done--a lot of things.

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Topics: Customer Success, Vehicle Personalization, nada

#SEMA16 Reflections - Up&Up!

Posted by David Stringer on Nov 8, 2016 3:32:13 PM

Much like Vegas itself, the SEMA Show represents an amazing display of human endeavor and once again the folks of the Speciality Equipment Market Association (staff and management) executed another amazing show #SEMA16. Well done!

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Topics: SEMA