Our System

Create an engaging, interactive shopping experience in your showroom.

Insignia’s release of OnTrack 1.0 marks the next advance forward for vehicle personalization in car dealerships. Based upon Insignia’s patented technology, OnTrack 1.0 is Insignia’s accessory-to-vehicle visualization platform that guides the showroom process of offering customization during the vehicle purchase process. Whether on a showroom pc, kiosk, tablet or mobile device (first in the industry), OnTrack 1.0 is accessible to sales associates and customers anywhere and at anytime in the showroom, service drive or even at home.

Key OnTrack Features:

  • Configurator is 33% larger

  • Guides the vehicle personalization process
  • Mobile-ready including tablets, mobile-phones

See how OnTrack 1.0 works



Clients already on OnTrack 1.0:

Jaguar Land Rover

In the summer of 2017, Insignia launched nationally with Jaguar Land Rover (JLR) North America, providing Insignia’s full spectrum of services: configurator, point-of-sale presentation, data management, in-dealership training, Vehicle Personalization Center, and robust OEM productivity reporting. From the fall of 2016 to the second quarter of 2017, Insignia completed a sixty one-store pilot program, and began JLR IT security compliance as a final step to a United States rollout.


On behalf of Volkswagen of America, Insignia launched the VW Accessory Builder in 2016. Insignia developed the vehicle-to-accessory visual configurator using Insignia’s software and patented process. The accessory builder works together with SimpleParts' technology to support VW dealerships offering Vehicle Personalization in the showroom. Insignia offers every VW store a Vehicle Personalization Center and Guided Training on selling accessories.

Insignia's system eliminates all the guesswork in the showroom. Your system is customized to your dealership's business rules—markups, labor, and commissionsproviding you with one centralized tool for presenting all products. Through the use of Insignia's workflow-based process, you eliminate your paper we owes and send work orders to your fixed operations departments. Your departments will communicate and deliver a complete, exceptional customer experience when you use our process with our system.


From presenting to delivery, Insignia's system is a comprehensive customer shopping-to-delivery management tool for all your showroom products and accessories.

Our system can present your

  • OE accessory portfolio
  • Aftermarket accessory products
  • Finance and insurance products (paint protection, warranty offerings, etc.)  


Create an amazing and fun showroom experience for your customers during the vehicle purchase process. Insignia's system allows customers to view applicable products on the vehicle—their vehicle.

Need more than a system?

Vehicle Personalization success requires more than just awesome software. You need a process. We are experts. Learn more about consulting.

OnTrackMain Menu
OnTrack Toyota Configurator
OnTrack on Mobile