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General Managers: How to be Great!

Posted by Whitney Williams on Jul 15, 2022 11:17:52 AM

Leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations.” - Peter Drucker

To lead a dealership or dealer group as the General Manager is to consistently raise the standard for every department. From the cleaning crew to the finance department, General Managers have the ability to command excellence that sets the store apart.

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Topics: Dealership, success, parts manager, parts department

3 Things Parts Managers Should Know About Selling Online

Posted by Insignia Group on Jul 13, 2022 12:38:08 PM

 

Consumers Want to Connect

The world is increasingly impersonal, with self-checkout, automated answering services, social media, and online shopping. It would be easy to assume consumers don’t care about a personal touch anymore. It turns out that’s not true. 

An article from McKinsey & Co. states, “The Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.”

What does that mean for selling online? Here are a few things you can try:

  • Connect with your customer with a welcome video. 
  • Include parts staff directory with a fun fact and photo about each to make them memorable.
  • Utilize live chat with a person, not a bot!
  • Show accessories on the vehicle for better understanding and visualization. 
  • Send personal follow-ups and thank you messages.
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Topics: Dealership, success, parts manager, parts department

Putting Together a Parts Business Plan

Posted by Whitney Williams on Jan 13, 2022 3:46:06 PM

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The parts department catches a lot of flack. 

Working in the parts department isn’t easy, and the relationship between parts and sales can be a harrowed one. Sometimes a great accessory sale upfront can fall apart in the back due to plain old poor communication. 

If you’re a parts manager, there’s good news for you. You don’t have to fight an uphill battle in 2022. A good parts business strategy can turn your department into an untouchable powerhouse. Intrigued? Read on to find out how. 

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Topics: customers, success, parts manager, business plan

5 Things Parts Managers Don’t Know

Posted by Whitney Williams on Oct 11, 2021 12:04:07 PM

Being a successful parts manager requires constant pivoting. Selling, pricing, receiving, inventory management, and ordering are all in a day's work. Throw in a pandemic with a chip shortage, and it's a whole new world. 

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Topics: tips, parts manager