Meet the Data Team Driving Your Accessory Site

by Whitney Williams on Nov 19, 2019, 2:00:00 PM

Do girls really run the world? One thing is for sure—they definitely run the Insignia Data Department. Meet the dynamic team of women responsible for the information you rely on to sell accessories. This group of girls keeps the world...

Fair Oaks Chantilly CJDR - Plays The Numbers Game

by Whitney Williams on Nov 11, 2019, 3:30:00 PM

Fair Oaks Motors in Chantilly, Virginia is playing the numbers game—and playing it well. Using Insignia’s digital accessory selling system, the front of the house is presenting accessories at the point of sale to 100% of their...

No Tricks, All Treats This Halloween

by Whitney Williams on Oct 31, 2019, 11:00:00 AM

You know what’s terrifying? The amount of high fructose corn syrup America will eat today. There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer...

3 Ways Your Dealership Can Compete With Amazon

by Whitney Williams on Oct 22, 2019, 10:45:00 AM

Amazon. The Colossus of Clout, the 6th love language, and the number one competitor to your dealership’s accessory program. Amazon Prime is over a hundred million users strong, and commonly raking in over a billion dollars on Prime...

Land Rover Knoxville: Skeptical Dealer Turned 2nd In The Nation

by Whitney Williams on Oct 4, 2019, 1:30:00 PM

Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first. John...

Get Game Day Ready With A Seasonal Accessory Shake Up

by Whitney Williams on Sep 13, 2019, 9:30:00 AM

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would...

Insignia Announces The Opening Of A Second Location

by Whitney Williams on Sep 6, 2019, 11:45:00 AM

Many moons and almost two decades ago, a twenty-something David Stringer opened Insignia Group with a grand vision, a flip phone, a pager and dial-up Internet—ready to soup up Pontiac Grand Prix’s. Fast forward to the age of Alexa,...

Incentives Makes The Accessory World Merry Go 'Round

by Whitney Williams on Aug 27, 2019, 8:30:00 AM

Vehicle Personalization can be a profitable endeavor for every department.  Getting your sales team excited about your Vehicle Personalization program requires a consistent commission structure. How can your dealership decide what’s...

The Dreaded "No" Isn't So Bad When You Have A Plan

by Whitney Williams on Aug 15, 2019, 3:30:00 PM

Isolating and overcoming objections is a key component of any sales process. The process of presenting and selling accessories at the point of sale is no different. Although we strive to make Vehicle Personalization a relaxed shopping...

Tripled Sales Leads To Adventure Subaru's Graduation

by Whitney Williams on Jul 24, 2019, 4:00:00 PM

Remember Adventure Subaru, Fayetteville, the dealer who tripped over a loose board in the showroom otherwise known as $20,000 in accessory profit? This income came by sheer customer demand and no process.