Automotive accessories are a multi-billion dollar industry largely unaffected by the constant ebbs and flows in the car business.
Still, dealerships are often hesitant to present and sell accessories at the point of sale. In some stores, customers have to ask for the accessories to access them. In others, there are haphazard approaches that use accessories as a closing tool or an afterthought, often doing more damage than good.
Is there a better way? Of course!
And don’t simply take our word for it. We’ve also asked an industry veteran of twenty years for their insight.