Love Is On The Road

by Whitney Williams on Feb 13, 2020 9:30:00 AM

Ahh, Valentine's Day. Love is in the air—$18.2 billion worth. America is love sick, and it’s time the automotive industry snatched that love out of the air and put it on the road. Love is blind but car buyers are not, and there are...

The Twin Cities: A $12 Million Leader in Vehicle Personalization

by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for...

5 Ways to increase revenues without selling one more car

by Insignia Group on Jan 17, 2020 5:00:00 PM

Margin Compression? Missing gross profit? Want to pocket more cash? Can you do it without selling any additional cars? Regardless of the year-to-year ebb and flow of vehicle sales, Vehicle Personalization is a great way to increase...

3 Ways To Lose The Wait In 2020

by Whitney Williams on Jan 17, 2020 1:15:00 PM

It’s the most common New Year’s resolution year after year: lose the weight. Shed that which is unwanted and not serving you. Lean out, get stronger, increase longevity. This annual commitment resounds all over the world and it’s no...

3 Ways Your Management Team Can Set Up Your Dealership's Success

by Whitney Williams on Jan 9, 2020 11:30:00 AM

The inception of a new program in your dealership can seem daunting, but it doesn’t have to be. The shock factor, followed by fear and trembling and all-out anarchy can be easily avoided when management is a united front. Save the...

3 Ways To Give The Gift Of Accessories This Holiday Season

by Whitney Williams on Dec 23, 2019 10:00:00 AM

The magic of Christmas is in the air, glimmering off your perfectly waxed showroom vehicles. Everyone knows that the holiday season is a beautiful time to be in the car business. The potential to boost your bottom line this month is...

3 Ways To Maximize Your Accessory Sales This Black Friday

by Whitney Williams on Nov 28, 2019 10:00:00 AM

The stampede is coming, and they want a popcorn machine. It’s the Black Friday crowd. It’s the end-of-the-year-gimme-the-best-deal-been-waiting-since-summer shoppers. Yes, the opportunists are pitching their tents for Black Friday...

2 Ways to Choose an Accessory Champion to Set Up Your Success

by Whitney Williams on Nov 21, 2019 11:00:00 AM

The task of selecting an accessory champion for your dealership can be harrowing. There’s no one-size-fits-all approach and without a compass, dealers may find their accessory program suffering. To begin, management should examine...

Meet the Data Team Driving Your Accessory Site

by Whitney Williams on Nov 19, 2019 2:00:00 PM

Do girls really run the world? One thing is for sure—they definitely run the Insignia Data Department. Meet the dynamic team of women responsible for the information you rely on to sell accessories. This group of girls keeps the world...

Fair Oaks Chantilly CJDR - Plays The Numbers Game

by Whitney Williams on Nov 11, 2019 3:30:00 PM

Fair Oaks Motors in Chantilly, Virginia is playing the numbers game—and playing it well. Using Insignia’s digital accessory selling system, the front of the house is presenting accessories at the point of sale to 100% of their...