Blog

Are Your Auto Accessory Sales a Wreck?

Posted by Whitney Williams on Oct 18, 2021 1:45:52 PM

Whether you’re Papa’s Car Lot sitting on 1 acre or a corporate mega-store spanning multiple lots, you can boost your bottom line with accessory sales. It’s that simple. Accessories are a multi-billion dollar industry, largely unaffected by the pandemic. Selling them at the point of sale is a proven method of increasing PNVR. The caveat is this: dealerships who pitch accessories chaotically will stumble into success on occasion and overall miss the mark. A successful accessory program requires a process catered to your store. The good news—dealerships are quite accustomed to a process. While the exact flow will vary from store to store, many best practice fundamentals remain the same.

Read More

Topics: Process Training, Dealership, accessories, success, accessory sales

3 Ways You're Missing Auto Digital Retailing Sales

Posted by Whitney Williams on Oct 12, 2021 10:38:01 AM

The rapid adoption of automotive digital retailing kept the doors open for many stores in 2020. Raking in over $230 billion, experts predict explosive growth in digital retailing throughout the decade. Today, it's more important than ever to outfit your website with advanced digital retailing capabilities to cater to the masses online. Digital retailing is more than pictures of a car and a contact form; it's the ability to buy a car from start to finish online. Dealerships are no longer able to avoid digital retailing if they want to compete in the market. As the industry adapts, dealerships can avoid common mistakes that will affect their DR sales.

Read More

Topics: Customer Success, accessories, tips, Digital Retailing

5 Things Parts Managers Don’t Know

Posted by Whitney Williams on Oct 11, 2021 12:04:07 PM

Being a successful parts manager requires constant pivoting. Selling, pricing, receiving, inventory management, and ordering are all in a day's work. Throw in a pandemic with a chip shortage, and it's a whole new world. 

Read More

Topics: tips, parts manager

How Accessories Save Dealership Customer Retention

Posted by Whitney Williams on Sep 27, 2021 12:54:10 PM

Over half of customers (approximately 62%) stop doing business with a company because of bad customer service.

Read More

Topics: accessories

Protection Accessories for Used Cars

Posted by Whitney Williams on Sep 23, 2021 10:52:13 AM

Used cars are having an influencer moment. In incredibly high demand, boasting lofty price tags they once only dreamt of, used cars are center stage in the automotive industry. Gone, at least temporarily, is the stigma of used vehicles being old clunkers. The used car stereotype has been replaced by an image of a shiny 2017 model, being fought over by prospective buyers. In 2021, used car buyers aren't always strapped for cash, looking for a bottom dollar deal, or someone hardly interested in aesthetics. Used car buyers are everywhere you turn, and the profit potential is limitless. By adding protection accessories to your used car lineup, you'll increase the car's longevity and create a satisfied customer—who will soon forget they were ever after a 2022 model. 

Read More

Topics: Vehicle Personalization, accessories, used cars

Technology Accessory Upgrades for Used Cars

Posted by Whitney Williams on Sep 16, 2021 4:43:33 PM

The automotive industry had one of the most striking yo-yo effects, from the onset of the pandemic to today. First, Covid shocked the globe and shut dealerships doors, causing everyone to fret about the industry's future. Today, we're navigating chip shortages and selling units for more money than we were before the virus. In a fascinating turn of events, used cars are increasingly harder to come by, new vehicles are selling like Black Friday specials, and inflation is staggering. With no end to the chip shortage in sight, dealers are progressively focused on moving used vehicles. Through the use of technology upgrades, you can create the vehicle your customer really wants—regardless of inventory. You'll give any old vehicle a serious makeover, create a satisfied customer, and turn a profit without overcharging. 

Read More

Topics: accessories, technology, used cars, accessory sales

Best Tips For Selling Used Cars: Dealership Version

Posted by Whitney Williams on Sep 14, 2021 11:50:36 AM

Around 330 million people said they'd consider buying a used car for their next purchase. That's nearly 70% of the American population, and those are pre-pandemic numbers. Now that we're maneuvering a chip shortage, the door of opportunity is wide open for used car sales, despite inflation. Customers are hardly thinking of a deal when they buy a car in the fall of 2021; they're mainly trying to get a fair price. Today, you don't have to bottom out prices to drag someone in the door. Instead, price your used cars the same way you would if they weren't impossible to come by and boost profit with accessory sales. Used car buyers were already populous and are now joined by other buyers who couldn't even find a new car to buy. There's a straightforward strategy where everybody wins. 

Read More

Topics: accessories, Best Practice

Safety Auto Tech for Back to School

Posted by Whitney Williams on Aug 24, 2021 4:59:14 PM

Releasing a young driver onto the road can be a nerve-wracking time for parents. Car accidents are the leading cause of death for teenagers in America. When moms and dads come into your dealership during the back-to-school season, set their minds at ease with safety tech accessories for their kid's car. 

Read More

Topics: accessories, technology, safety

Top 10 Car Tech Accessories for 2021

Posted by Whitney Williams on Aug 16, 2021 12:54:04 PM

The year was 2009, and I'd just moved to the big city for my first job out of college. Sporting a pink razor flip phone, I was ready to take on my first sales territory. The problem was, I didn't know how to get there. So a co-worker loaned me his TomTom navigation system, gave me a crash course in how to use it, and I set out into the world. 

Fast forward a couple of decades, and we're projecting navigation onto our dash—after getting in a car that we started from inside. The kids are watching YouTube videos in the back seat, and we're holding a casual conversation with Alexa as we merge onto the freeway. Those are just the basics, of course. 

Read More

Topics: Accessory News, Dealership, accessories, tips

Get Real with Fixed Operations

Posted by Whitney Williams on Aug 3, 2021 5:01:53 PM

If your dealership only puts extra effort into the service and parts departments when sales are low, you need to get real. Fixed operations deserve the same love and attention as your variable operations departments! We have four proven methods to increase service customer leads, customer satisfaction, and increase revenue.

Read More

Topics: Service Conversions, fixed operations