The Case For Consulting, and Other Cold Hard Facts

by Whitney Williams on Aug 12, 2020 3:30:00 PM

Blazing a trail for a successful accessory program requires strategy. As surely as a new hire needs training, molding an accessory program calls for similar attention. Is outsourcing really valuable? Can a dealership with a strong...

3 Ways To Capitalize On July's Tax Day

by Whitney Williams on Jul 29, 2020 1:30:00 PM

If there’s one thing we’ve learned from the first half of 2020, it’s that toilet paper was never the answer. That in mind, we press on, looking first to survive, then creatively thrive. July, which is about level four of Jumanji, has...

Soak Up Summer With Accessory Sales

by Whitney Williams on Jul 15, 2020 1:00:00 PM

We could all use a boost to our bottom line right now.  We could probably use a week off social media, a tropical vacation, and some yoga too, but I digress. With summer ablaze, car dealers have more than a day at the beach on their...

Accessories Sold This Teenager A Minivan

by Whitney Williams on Jun 29, 2020 3:30:00 PM

Eighteen-year-old Samantha Dorton is fresh out of high school. With a spirit of optimism, she initiated plans to leave the nest. Her first stop on the road to independence was a local dealership. Samantha’s mother, Khrystal Dorton,...

Three Accessory Packages To Support Social Distancing

by Whitney Williams on Jun 18, 2020 2:00:00 PM

As COVID-19 shut down America as we knew it, extroverts all across America found themselves taking refuge in their cars. What started with just taking a drive, turned into eating take-out in the driveway. Before we knew what was...

The Top 3 Places To Link Your Accessory Site

by Whitney Williams on May 21, 2020 4:00:00 PM

As dealers across the nation adjust to selling vehicles online, it’s imperative that we don’t skip vehicle personalization. The easiest way to ensure customers and salespeople have a fair shot at a perfectly adorned vehicle is to make...

Attacking Margin Compression During A Pandemic

by Whitney Williams on May 7, 2020 12:30:00 PM

Margin compression matters now more than ever. As dealers adapt to selling cars digitally, or with skeleton crews, monthly sales volumes are on a slippery slope. Though our present industry reality is less than ideal, we aren’t...

You Don't Have To Be Lucky To Sell Accessories

by Whitney Williams on Mar 17, 2020 2:30:00 PM

St. Patrick’s Day has got us all toting rabbit’s feet. Donning green from head to toe, decorating our cubicles with four leaf clovers, and holding out hope for uncommon luck--all while being largely unsure of what we’re observing on...

Meet The Product Team Behind Your Accessory Program

by Whitney Williams on Feb 20, 2020 12:00:00 PM

The product team is like Santa’s elves—tinkering behind the scenes all year long to bring you good tidings of profit and joy. That sleek digital interface that makes your client feel like a kid on Christmas morning has a whole crew...

Love Is On The Road

by Whitney Williams on Feb 13, 2020 9:30:00 AM

Ahh, Valentine's Day. Love is in the air—$18.2 billion worth. America is love sick, and it’s time the automotive industry snatched that love out of the air and put it on the road. Love is blind but car buyers are not, and there are...