You Don't Have To Be Lucky To Sell Accessories

by Whitney Williams on Mar 17, 2020 2:30:00 PM

St. Patrick’s Day has got us all toting rabbit’s feet. Donning green from head to toe, decorating our cubicles with four leaf clovers, and holding out hope for uncommon luck--all while being largely unsure of what we’re observing on...

Love Is On The Road

by Whitney Williams on Feb 13, 2020 9:30:00 AM

Ahh, Valentine's Day. Love is in the air—$18.2 billion worth. America is love sick, and it’s time the automotive industry snatched that love out of the air and put it on the road. Love is blind but car buyers are not, and there are...

The Twin Cities: A $12 Million Leader in Vehicle Personalization

by Whitney Williams on Jan 30, 2020 11:30:00 AM

Something special is in the air in the Twin Cities, and it’s more than just the snow. Although the hub of winter sports, the home to Winter Carnival, and the famous State of Hockey, to Insignia this snow capped metropolis is known for...

3 Ways To Lose The Wait In 2020

by Whitney Williams on Jan 17, 2020 1:15:00 PM

It’s the most common New Year’s resolution year after year: lose the weight. Shed that which is unwanted and not serving you. Lean out, get stronger, increase longevity. This annual commitment resounds all over the world and it’s no...

3 Ways Your Management Team Can Set Up Your Dealership's Success

by Whitney Williams on Jan 9, 2020 11:30:00 AM

The inception of a new program in your dealership can seem daunting, but it doesn’t have to be. The shock factor, followed by fear and trembling and all-out anarchy can be easily avoided when management is a united front. Save the...

3 Ways To Give The Gift Of Accessories This Holiday Season

by Whitney Williams on Dec 23, 2019 10:00:00 AM

The magic of Christmas is in the air, glimmering off your perfectly waxed showroom vehicles. Everyone knows that the holiday season is a beautiful time to be in the car business. The potential to boost your bottom line this month is...

2 Ways to Choose an Accessory Champion to Set Up Your Success

by Whitney Williams on Nov 21, 2019 11:00:00 AM

The task of selecting an accessory champion for your dealership can be harrowing. There’s no one-size-fits-all approach and without a compass, dealers may find their accessory program suffering. To begin, management should examine...

No Tricks, All Treats This Halloween

by Whitney Williams on Oct 31, 2019 11:00:00 AM

You know what’s terrifying? The amount of high fructose corn syrup America will eat today. There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer...

3 Ways Your Dealership Can Compete With Amazon

by Whitney Williams on Oct 22, 2019 10:45:00 AM

Amazon. The Colossus of Clout, the 6th love language, and the number one competitor to your dealership’s accessory program. Amazon Prime is over a hundred million users strong, and commonly raking in over a billion dollars on Prime...

Land Rover Knoxville: Skeptical Dealer Turned 2nd In The Nation

by Whitney Williams on Oct 4, 2019 1:30:00 PM

Land Rover Knoxville is a recent addition to the Insignia Family and an adoption that was hard to come by. Vehicle Personalization Expert, John Anzivino recalls the store’s General Sales Manager being a bit skeptical at first. John...