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Do girls really run the world? One thing is for sure—they definitely run the Insignia Data Department. Meet the dynamic team of women responsible for the information you rely on to sell accessories. This group of girls keeps the world of digital catalogue in motion, and it’s high time we make them known.

You know what’s terrifying? The amount of high fructose corn syrup America will eat today.

There’s something more horrifying. Dealerships that are still focusing all their efforts on adding profit and neglecting the customer experience.

This Halloween, lavish every customer that darkens your doors with sweet goodness--even the witchy ones.

Amazon. The Colossus of Clout, the 6th love language, and the number one competitor to your dealership’s accessory program. Amazon Prime is over a hundred million users strong, and commonly raking in over a billion dollars on Prime day alone. How could your locally-owned dealership compete with Mother Earth? The same way you eat an elephant. One bite at a time. 

Once upon a time, Vehicle Personalization met football and fell in love. The two were married in a dealership overlooking a college stadium and began their lives together. Soon, they welcomed a baby, named Tailgating, and it would change the world.

Vehicle Personalization can be a profitable endeavor for every department.  Getting your sales team excited about your Vehicle Personalization program requires a consistent commission structure. How can your dealership decide what’s right for your team? Consider one of our proven structures to get everybody motivated. 

Isolating and overcoming objections is a key component of any sales process. The process of presenting and selling accessories at the point of sale is no different. Although we strive to make Vehicle Personalization a relaxed shopping experience, we know as the sales professional that your ultimate goal is to make a sale.

That’s why you need the plan to overcome objections from the customer who is unengaged or opposed to spending another dime. We believe that accessories, when handled correctly, can almost sell themselves.

When it comes to deciding how to stock your electronic accessory catalog, the name of the game is “both/and”. Yes, OE and aftermarket accessories are the new Ying and Yang, existing in perfect harmony within your parts department. As a best practice tip, strategically lay out your physical and on-screen display with OE’s most likely to succeed, and fill in the gaps with wisely sourced aftermarket.

As an Insignia VPE, I do a lot of training during my guided visits.  I emphasize the same lesson when training associates with proven success and those who have never presented Vehicle Personalization before: consistency of presentation.  To be victorious you have to show up first.

I don’t care what kind of experience you’ve had with the customer. Make a Vehicle Personalization presentation! According to industry statistics, 9/10 of your customers WILL personalize their vehicle within 90 days of purchasing it with anything from fuzzy dice to a truck cap. Why not offer them all the opportunity to integrate it into their purchase?

In a fictional study never performed, 100% of dealers admitted their preloading program was one of their biggest factors hindering them from selling accessories in the showroom.

Jokes aside, this really is a common theme that dealers are often getting snagged on.  We all know that vehicle personalization is a multi-billion dollar industry, but with popular vehicles preloaded on the lot and showroom floor, dealers shy away from bringing up additional add-ons to their customer. The result? The customer just buys what they need somewhere else.

In a previous post, we talked about using Google Trends and Instagram hashtag searches to determine which accessories are most popular with vehicle owners. In this post, we'll talk about using data from Google Ads to make decisions about specific products to offer, learn which brands consumers prefer, and more.