Luther Automotive: Dynamic duo shares vision...and bloodline

by Whitney Williams on Jan 16, 2018 9:00:00 AM

At Minnesota’s Rudy Luther family of dealerships you’ll find a family...really an actual family. Peppered across Luther’s two Toyota stores and a Chrysler store are stepfather, mother, and two sisters - all working in different facets...

Your dealerships success depends on this 2018 new hire

by Whitney Williams on Jan 4, 2018 2:31:04 PM

Vehicle personalization enthusiasts from every corner of the world went to bed on December 31st dreaming about accessorizing their flying car. As we ring in a new year, we can’t help but wonder when George and Jane Jetson’s idealistic...

Why your showroom needs Rudolph's nose

by Whitney Williams on Dec 7, 2017 1:00:00 PM

It’s that time of the year--all the dealerships are doing all the Christmas things. Commercials for huge winter savings bombard the senses as the shiny 2018 model twinkles behind a fresh coat of wax. Perfectly placed trees and lights...

#SEMA17: Bigger and More Bigger

by David Stringer on Nov 7, 2017 1:30:00 PM

The force of gravity was my prediction for the industry from #SEMA16-Reflections. Indeed, SEMA 2017 was a display of gravity as the footprint of the show was bigger -- much bigger than last year -- bigger than #ever.  The 2017 show...

3 spooky myths that keep dealers out of the accessory game

by Whitney Williams on Oct 31, 2017 1:30:00 PM

Are you easily spooked? As we consult with dealerships nationwide, common threads emerge from management staff trapped in a fear.  They know vehicle personalization is profitable and bordering on unavoidable--after all, if your...

Top 3 Things Your Millennial Customers Want

by Whitney Williams on Aug 17, 2017 12:00:00 PM

“In the next ten years, 40% of all new vehicles will be sold to millennials, and they’ll be buying cars for the rest of the 21st century” [AutoTrader] In 2013, AutoTrader conducted an extensive study of the millennials buying motives...

Ken Garff Chrysler Dodge Jeep Ram Receives 2016 Challenge Coins

by Whitney Williams on Aug 10, 2017 2:05:35 PM

Watch Insignia’s David Stringer present Insignia Challenge Coins to Jonathan Murray and Jessica Thompson of Ken Garff Chrysler Dodge Jeep Ram.

Educators in your showroom

by Whitney Williams on Jul 20, 2017 12:05:07 PM

Successful dealerships do not sell vehicle personalization. No, dealers with millions in added front-end gross are not made up of smooth-talking accessory managers. High volume personalization profit centers aren't giving anything...

Five accessories that will set off fireworks for the 4th

by Whitney Williams on Jun 27, 2017 10:03:54 AM

The Fourth of July brings its own unique set of challenges and opportunities to the dealership world. Though hitting sales goals isn’t typically targeted for the first week of the month, the upcoming July holiday is known for big...

Tufankjian Toyota: Loyalty Builds a Lasting Foundation

by Whitney Williams on Jun 15, 2017 2:00:00 PM

We have all seen the empires built in a day: pop-up fads bringing mega success that are here today and gone tomorrow. The lure of getting rich quick can lead organization’s astray from taking the proper steps, like adequate...