Best Practice: 3 ways to educate, not sell

by Whitney Williams on Mar 28, 2018 11:30:00 AM

Your customer relies on you for many things: your expertise, flexibility, free coffee, and detective skills. It’s not up to the person walking in the dealership to know all the personalization options available that make their car...

3 Rules to jump start your accessory sales

by Trey Bodwin on Mar 16, 2018 2:00:00 PM

Getting started with accessory sales can be overwhelming. You want to capitalize on the profits Vehicle Personalization offers, but you don’t know where to start.  We’ve got good news--there’s one simple technique that will tackle...

Adventure Subaru: Management supports the frontman from the wings

by Whitney Williams on Feb 28, 2018 2:00:50 PM

The lead singer gets all the glory. But take away the drummer and bass guitarist and the whole act falls apart. Often it's the players in the background responsible for putting in the work that allows the star to shine. That’s the...

Best Practice: Lead Products Lead to Sales

by Whitney Williams on Feb 6, 2018 10:30:00 AM

Whether you’re a high-end luxury dealer or a used car guy with a gold necklace--there’s one thing everyone can agree on: your lead-in product better be dy-no-mite. When it comes to the art of accessories, you’ve got one golden...

Top 3 Reasons F&I Managers Need Accessory Sales

by Trey Bodwin on Jan 25, 2018 12:00:00 PM

The vehicle personalization beast is growing--and it needs more room. Your showroom isn’t big enough to contain the personalization mammoth anymore. Personalization is stretching its limbs into F&I, and your finance manager ought to...

Luther Automotive: Dynamic duo shares vision...and bloodline

by Whitney Williams on Jan 16, 2018 9:00:00 AM

At Minnesota’s Rudy Luther family of dealerships you’ll find a family...really an actual family. Peppered across Luther’s two Toyota stores and a Chrysler store are stepfather, mother, and two sisters - all working in different facets...

Your dealerships success depends on this 2018 new hire

by Whitney Williams on Jan 4, 2018 2:31:04 PM

Vehicle personalization enthusiasts from every corner of the world went to bed on December 31st dreaming about accessorizing their flying car. As we ring in a new year, we can’t help but wonder when George and Jane Jetson’s idealistic...

Why your showroom needs Rudolph's nose

by Whitney Williams on Dec 7, 2017 1:00:00 PM

It’s that time of the year--all the dealerships are doing all the Christmas things. Commercials for huge winter savings bombard the senses as the shiny 2018 model twinkles behind a fresh coat of wax. Perfectly placed trees and lights...

#SEMA17: Bigger and More Bigger

by David Stringer on Nov 7, 2017 1:30:00 PM

The force of gravity was my prediction for the industry from #SEMA16-Reflections. Indeed, SEMA 2017 was a display of gravity as the footprint of the show was bigger -- much bigger than last year -- bigger than #ever.  The 2017 show...

3 spooky myths that keep dealers out of the accessory game

by Whitney Williams on Oct 31, 2017 1:30:00 PM

Are you easily spooked? As we consult with dealerships nationwide, common threads emerge from management staff trapped in a fear.  They know vehicle personalization is profitable and bordering on unavoidable--after all, if your...